Research Finds 79% Of Drivers Across Europe Would Use Voice Generative AI Capabilities In Their Vehicles
SoundHound AI, Inc. (Nasdaq: SOUN) has released results from an independent survey of car owners in the UK, France, and Germany. The study reveals that 79% of drivers across these countries are likely to use voice generative AI capabilities in their vehicles if available. Additionally, 83% of prospective car buyers in these markets would prefer to purchase or lease a vehicle with AI features over one without.
The survey highlights strong interest in AI-powered voice assistants for various in-vehicle applications, including:
- Food ordering while driving (66% average interest)
- Vehicle management and maintenance assistance (85% average interest)
- Communication and information summarization (78% average interest)
SoundHound AI was the first to launch a vehicle assistant with generative AI capabilities last year, now in production with multiple automakers globally.
SoundHound AI, Inc. (Nasdaq: SOUN) ha pubblicato i risultati di un'indagine indipendente su proprietari di auto nel Regno Unito, in Francia e in Germania. Lo studio rivela che il 79% dei conducenti in questi paesi è propenso a utilizzare le capacità di AI generativa vocale nei loro veicoli, se disponibili. Inoltre, l'83% dei potenziali acquirenti di auto in questi mercati preferirebbe acquistare o noleggiare un veicolo con funzionalità AI piuttosto che uno senza.
L'indagine evidenzia un forte interesse per assistenti vocali alimentati da AI per varie applicazioni all'interno del veicolo, tra cui:
- Ordinazione di cibo mentre si guida (66% di interesse medio)
- Assistenza alla gestione e manutenzione del veicolo (85% di interesse medio)
- Comunicazione e sintesi delle informazioni (78% di interesse medio)
SoundHound AI è stata la prima a lanciare un assistente per veicoli con capacità di AI generativa lo scorso anno, ora in produzione con diversi produttori automobilistici a livello globale.
SoundHound AI, Inc. (Nasdaq: SOUN) ha publicado los resultados de una encuesta independiente entre propietarios de automóviles en el Reino Unido, Francia y Alemania. El estudio revela que el 79% de los conductores en estos países están dispuestos a utilizar capacidades de IA generativa de voz en sus vehículos si están disponibles. Además, el 83% de los posibles compradores de automóviles en estos mercados preferiría comprar o alquilar un vehículo con características de IA en lugar de uno sin.
La encuesta destaca un fuerte interés en asistentes de voz impulsados por IA para diversas aplicaciones dentro del vehículo, incluyendo:
- Pedido de comida mientras se conduce (66% de interés medio)
- Asistencia en la gestión y mantenimiento del vehículo (85% de interés medio)
- Comunicación y resumen de información (78% de interés medio)
SoundHound AI fue la primera en lanzar un asistente de vehículo con capacidades de IA generativa el año pasado, ahora en producción con varios fabricantes de automóviles a nivel global.
SoundHound AI, Inc. (Nasdaq: SOUN)는 영국, 프랑스 및 독일의 자동차 소유자를 대상으로 한 독립 조사의 결과를 발표했습니다. 이 연구는 이들 국가의 운전자의 79%가 차량에서 음성 생성 AI 기능을 사용할 가능성이 높다고 밝혔습니다. 또한, 이 시장의 잠재적 자동차 구매자의 83%는 AI 기능이 있는 차량을 선호할 것이라고 응답했습니다.
조사 결과는 다양한 차량 내 애플리케이션을 위한 AI 음성 비서에 대한 강한 관심을 강조합니다. 여기에는 다음이 포함됩니다:
- 운전 중 음식 주문 (66% 평균 관심도)
- 차량 관리 및 유지보수 지원 (85% 평균 관심도)
- 커뮤니케이션 및 정보 요약 (78% 평균 관심도)
SoundHound AI는 지난해 생성 AI 기능이 있는 차량 비서를 최초로 출시했으며, 현재 전 세계 여러 자동차 제조업체와 함께 생산 중입니다.
SoundHound AI, Inc. (Nasdaq: SOUN) a publié les résultats d'une enquête indépendante auprès des propriétaires de voitures au Royaume-Uni, en France et en Allemagne. L'étude révèle que 79 % des conducteurs dans ces pays sont susceptibles d'utiliser des capacités d'IA générative vocale dans leurs véhicules si elles sont disponibles. De plus, 83 % des acheteurs potentiels de voitures dans ces marchés préféreraient acheter ou louer un véhicule doté de fonctionnalités d'IA plutôt qu'un sans.
L'enquête met en évidence un fort intérêt pour les assistants vocaux alimentés par l'IA pour diverses applications à bord, y compris :
- Commande de nourriture en conduisant (66 % d'intérêt moyen)
- Assistance à la gestion et à l'entretien du véhicule (85 % d'intérêt moyen)
- Communication et synthèse de l'information (78 % d'intérêt moyen)
SoundHound AI a été le premier à lancer un assistant de véhicule avec des capacités d'IA générative l'année dernière, maintenant en production avec plusieurs constructeurs automobiles à l'échelle mondiale.
SoundHound AI, Inc. (Nasdaq: SOUN) hat die Ergebnisse einer unabhängigen Umfrage unter Autobesitzern im Vereinigten Königreich, Frankreich und Deutschland veröffentlicht. Die Studie zeigt, dass 79% der Fahrer in diesen Ländern bereit sind, Sprachgenerative AI-Funktionen in ihren Fahrzeugen zu nutzen, wenn diese verfügbar sind. Darüber hinaus würde 83% der potenziellen Autokäufer in diesen Märkten es bevorzugen, ein Fahrzeug mit AI-Funktionen zu kaufen oder zu leasen als eines ohne.
Die Umfrage hebt das starke Interesse an AI-gestützten Sprachassistenten für verschiedene Anwendungen im Fahrzeug hervor, darunter:
- Essensbestellung beim Fahren (66% durchschnittliches Interesse)
- Fahrzeugverwaltung und Wartungsunterstützung (85% durchschnittliches Interesse)
- Kommunikation und Informationszusammenfassung (78% durchschnittliches Interesse)
SoundHound AI war das erste Unternehmen, das letztes Jahr einen Fahrzeugassistenten mit generativen AI-Funktionen auf den Markt brachte und ist nun in Produktion mit mehreren Automobilherstellern weltweit.
- 79% of drivers across surveyed countries are likely to use voice generative AI capabilities in vehicles
- 83% of prospective car buyers prefer vehicles with AI features
- 68% of drivers are willing to pay a fee or be served ads for AI voice assistant access
- SoundHound AI's voice assistant with generative AI capabilities is in production with multiple automakers globally
- Voice assistant usage has increased up to five times compared to traditional vehicle voice assistants
- None.
Insights
The survey results reveal strong consumer interest in voice generative AI capabilities for vehicles across major European markets. With
Key areas of interest include:
- Vehicle management (up to
90% interest) - Communication features (up to
84% interest) - In-vehicle food ordering (up to
72% interest)
Notably,
SoundHound's early mover advantage in deploying vehicle assistants with generative AI capabilities is significant. Being first-to-market with production-ready solutions across multiple automakers and languages positions them well in a rapidly evolving field. The reported millions of queries processed in 12 months demonstrate real-world traction.
The survey highlights key pain points that AI can address:
40% find car features too complicated50% struggle with GPS navigation
AI-powered assistants can simplify these interactions, potentially improving user satisfaction and safety. The high interest in vehicle management features (up to
SoundHound AI study of vehicle owners also found that 4 out of 5 prospective car buyers in the
SoundHound AI announced the results of an independent survey of car owners in the
While most of the drivers surveyed have current access to an in-vehicle voice assistant (
Now, new research reveals that European drivers in the countries surveyed are ready for supercharged assistants with new AI-powered capabilities that promise to bring a whole new world of functionality to drivers through natural conversation.
These new voice generative AI functionalities include being able to place food orders and complete other transactions hands-free from the car dashboard, using the assistant instead of a car manual to better understand and operate car features and address maintenance issues, and even using the in-vehicle voice assistant to summarize text or email threads to aid productivity on-the-go.
Key findings:
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Drivers said they were likely to use voice generative AI capabilities in their car if available |
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Would be willing to pay a fee or be served ads to get access |
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The percent of those planning to purchase or lease a vehicle in the next 12 months who would select a car with AI features over one without |
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Sophisticated AI-powered voice assistants promise to help drivers and passengers unlock existing vehicle features using only speech, as well as introducing a whole range of new and enhanced capabilities that bring new levels of convenience, practicality, and entertainment to the car.
The report also found that as many as 2 in 5 drivers currently find car features too complicated, with
How can users make the most of voice generative AI capabilities?
The study tested ideas for new and enhanced in-vehicle features for drivers, including:
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In-vehicle food ordering – Voice assistant allows the driver to easily order food along their route so it’s ready when they arrive. (See SoundHound’s vision for a voice ecosystem)
- Order food from popular chains while you drive
- Pay automatically with credit card on file
- Food is timed to be ready for pick-up when you arrive at the restaurant
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Interest in AI feature |
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Vehicle management – Voice assistant helps you navigate alerts and navigate your way around car features
- When alerts pop up, you can ask the assistant the meaning behind alert
- Assists with scheduling a vehicle service for maintenance
- Brings the vehicle manual to life for drivers with responses to questions about how to use certain vehicle features
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Interest in AI feature |
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Stay in touch – Voice assistant summarizes text threads, places calls, and communicates like never before:
- Let voice generative AI do the talking for you on quick calls like ETA updates
- Hear a simple summary of a complicated group text thread totally hands-free
- Get the real-time news, weather, and sports you care about most
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Interest in AI feature |
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“This survey data is consistent with what we’ve been seeing from real drivers using voice generative AI out on the road. Over the last 12 months of deployment, it’s become clear that those early users really see the value,” said Mike Zagorsek, COO and Automotive lead at SoundHound AI. “In some cases, we’ve seen voice assistant usage increasing five fold compared to a traditional vehicle voice assistant. That tells us that AI-powered technology is making a significant impact and is here to stay.”
Last year, SoundHound was the first AI company in the world to launch a vehicle assistant with generative AI capabilities. The software is now in production with a range of automakers globally in multiple languages, with the assistant processing multiple millions of queries in the last 12 months.
The company commissioned this new survey from Big Village as part of a strategic program undertaken with Vivaldi to unlock new use cases for the voice generative AI technology and drive value for both OEMs and drivers.
Learn more about SoundHound AI Automotive solutions visit www.soundhound.com/voice-ai-solutions/automotive/.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
About Big Village
This survey was conducted from September 5-11, 2024 among regular drivers aged 21-65 in
Big Village Insights is a global research and analytics business uncovering not just the ‘what’ but the ‘why’ behind customer behavior, supporting clients’ insights needs with agile tools, CX research, branding, product innovation, data & analytics, and more. Big Village Insights is part of Bright Mountain Media. Find out more at https://big-village.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022883825/en/
Media Contact
Fiona McEvoy
415-610-6590
PR@SoundHound.com
Source: SoundHound AI, Inc.
FAQ
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