Research Finds 76% Of U.S. Drivers Likely To Use Voice Generative AI Capabilities In Their Vehicles
SoundHound AI (Nasdaq: SOUN) released results from an independent survey of U.S. vehicle owners, revealing high interest in voice generative AI capabilities for in-car use. Key findings include:
- 76% of U.S. drivers are likely to use voice generative AI in their cars if available, up 52% from last year
- 81% of prospective car buyers would choose a vehicle with AI features over one without
- 74% of respondents would pay a fee or accept ads for access to these features
The survey explored interest in AI-powered features like in-vehicle food ordering (71% interested), vehicle management (85% interested), and communication assistance (76% interested). SoundHound AI's COO noted that early deployments have seen voice assistant usage increase up to five-fold compared to traditional systems.
SoundHound AI (Nasdaq: SOUN) ha pubblicato i risultati di un'indagine indipendente tra i proprietari di veicoli negli Stati Uniti, rivelando un alto interesse per le capacità dell'AI generativa vocale per l'uso in auto. I punti chiave includono:
- Il 76% degli automobilisti americani è propenso a utilizzare l'AI generativa vocale nelle proprie auto se disponibile, con un aumento del 52% rispetto all'anno scorso
- Il 81% dei potenziali acquirenti di auto sceglierebbe un veicolo con funzionalità AI piuttosto che uno senza
- Il 74% degli intervistati sarebbe disposto a pagare una tariffa o accettare pubblicità per accedere a queste funzionalità
L'indagine ha esaminato l'interesse per caratteristiche potenziate dall'AI come l'ordinazione di cibo in auto (71% di interesse), la gestione del veicolo (85% di interesse) e l'assistenza alla comunicazione (76% di interesse). Il COO di SoundHound AI ha osservato che i primi implementazioni hanno visto un aumento dell'uso dell'assistente vocale fino a cinque volte rispetto ai sistemi tradizionali.
SoundHound AI (Nasdaq: SOUN) lanzó los resultados de una encuesta independiente entre propietarios de vehículos en EE.UU., revelando un alto interés en las capacidades de IA generativa de voz para uso en automóviles. Los principales hallazgos incluyen:
- El 76% de los conductores en EE.UU. estaría dispuesto a usar IA generativa de voz en sus autos si estuviera disponible, un aumento del 52% con respecto al año pasado
- El 81% de los compradores de automóviles potenciales elegirían un vehículo con funciones de IA sobre uno sin ellas
- El 74% de los encuestados pagaría una tarifa o aceptaría anuncios para acceder a estas funciones
La encuesta exploró el interés en características impulsadas por IA como la posibilidad de pedir comida en el vehículo (71% de interés), la gestión del vehículo (85% de interés) y la asistencia en la comunicación (76% de interés). El COO de SoundHound AI señaló que las primeras implementaciones han visto un aumento en el uso del asistente de voz de hasta cinco veces en comparación con los sistemas tradicionales.
SoundHound AI (Nasdaq: SOUN)는 미국 자동차 소유자를 대상으로 한 독립 설문조사의 결과를 발표하며 차량 내 사용을 위한 음성 생성 AI 기능에 대한 높은 관심을 드러냈습니다. 주요 결과는 다음과 같습니다:
- 미국 운전자의 76%가 사용 가능한 경우 차량에서 음성 생성 AI를 사용할 가능성이 높으며, 이는 작년보다 52% 증가한 수치입니다.
- 잠재적 자동차 구매자의 81%가 AI 기능이 있는 차량을 선택할 것이라고 응답했습니다.
- 응답자의 74%가 이러한 기능에 대한 접근을 위해 요금을 지불하거나 광고를 수용할 의사가 있습니다.
이 설문조사는 차 안에서의 음식 주문(71% 관심), 차량 관리(85% 관심), 통신 지원(76% 관심)과 같은 AI 기반 기능에 대한 관심을 탐구했습니다. SoundHound AI의 COO는 초기 배포에서 음성 비서 사용이 전통적인 시스템에 비해 최대 5배 증가했다고 언급했습니다.
SoundHound AI (Nasdaq: SOUN) a publié les résultats d'une enquête indépendante auprès des propriétaires de véhicules aux États-Unis, révélant un fort intérêt pour les capacités d'IA générative vocale pour une utilisation en voiture. Les conclusions clés incluent :
- 76% des conducteurs américains seraient susceptibles d'utiliser l'IA générative vocale dans leurs voitures si elle était disponible, soit une augmentation de 52% par rapport à l'année dernière.
- 81% des acheteurs potentiels de voitures choisiraient un véhicule avec des fonctionnalités de l'IA plutôt que sans.
- 74% des répondants seraient prêts à payer des frais ou à accepter des publicités pour accéder à ces fonctionnalités.
L'enquête a exploré l'intérêt pour des fonctionnalités alimentées par l'IA telles que la commande de nourriture dans le véhicule (71% d'intérêt), la gestion du véhicule (85% d'intérêt) et l'assistance à la communication (76% d'intérêt). Le COO de SoundHound AI a noté que les premières mises en œuvre ont vu une augmentation de l'utilisation de l'assistant vocal allant jusqu'à cinq fois par rapport aux systèmes traditionnels.
SoundHound AI (Nasdaq: SOUN) hat die Ergebnisse einer unabhängigen Umfrage unter Fahrzeugbesitzern in den USA veröffentlicht, die ein hohes Interesse an sprachgenerierender KI-Funktionen für den Einsatz im Fahrzeug zeigt. Zu den wichtigsten Ergebnissen gehören:
- 76% der US-Fahrer würden wahrscheinlich sprachgenerierende KI in ihren Autos nutzen, wenn sie verfügbar ist, was einem Anstieg von 52% im Vergleich zum letzten Jahr entspricht.
- 81% der potenziellen Autokäufer würden sich für ein Fahrzeug mit KI-Funktionen gegenüber einem ohne entscheiden.
- 74% der Befragten wären bereit, eine Gebühr zu zahlen oder Werbung zu akzeptieren, um Zugang zu diesen Funktionen zu erhalten.
Die Umfrage untersuchte das Interesse an KI-gestützten Funktionen wie Essen bestellen im Fahrzeug (71% interessiert), Fahrzeugmanagement (85% interessiert) und Kommunikationshilfe (76% interessiert). Der COO von SoundHound AI bemerkte, dass bei frühen Implementierungen die Nutzung von Sprachassistenten im Vergleich zu herkömmlichen Systemen um das Fünffache gestiegen ist.
- 76% of U.S. drivers are likely to use voice generative AI in cars, a 52% increase from last year
- 81% of prospective car buyers would choose a vehicle with AI features over one without
- 74% of respondents would pay a fee or accept ads for access to AI features
- High interest in AI-powered features: vehicle management (85%), communication assistance (76%), and in-vehicle food ordering (71%)
- SoundHound AI's voice assistant with generative AI capabilities is already in production with multiple automakers globally
- Nearly 2 in 5 U.S. drivers currently find car features too complicated
- 50% of drivers find common applications like GPS navigation difficult and frustrating
Insights
The survey results indicate a significant shift in consumer preferences towards AI-powered voice assistants in vehicles. With
Key insights include:
81% of prospective car buyers would choose AI-equipped vehicles74% are willing to pay or view ads for access85% interest in AI-powered vehicle management features
These findings suggest a growing demand for advanced in-vehicle AI assistants, potentially driving adoption of SoundHound's technology and impacting future vehicle sales. The
SoundHound AI's early entry into the vehicle generative AI market positions them well in this rapidly growing sector. Their production deployment across multiple automakers and languages demonstrates technical capability and scalability.
Key technological advantages include:
- Natural language processing for complex queries
- Integration with vehicle systems for enhanced functionality
- Ability to summarize text threads and perform hands-free tasks
The high interest in features like in-vehicle food ordering (
SoundHound AI study of vehicle owners also found that more than 4 in 5 prospective car buyers would now actively choose a vehicle that has AI-powered features over one that doesn't
SoundHound AI announced the results of an independent survey of
While
Now new research reveals that
These new voice generative AI functionalities include being able to place food orders and complete other transactions hands-free from the car dashboard, using the assistant instead of a car manual to better understand and operate car features and address maintenance issues, and even using the in-vehicle voice assistant to summarize text or email threads to aid productivity on-the-go.
Key findings:
-
76% ofU.S. drivers surveyed said they were likely to use voice generative AI capabilities in their car if it was available (a52% increase from last year)-
This figure rises to
82% of the 35-44 age range, and84% of the 21-34 age range
-
This figure rises to
-
74% of allU.S. respondents said they’d be willing to pay a fee or be served ads in order to get access -
81% ofU.S. car owners who stated they were planning on purchasing or leasing a car in the next 12 months said they would choose are car that has AI features over one that doesn’t
Sophisticated AI-powered voice assistants promise to help drivers and passengers unlock existing vehicle features using only speech, as well as introducing a whole range of new and enhanced capabilities that bring new levels of convenience, practicality, and entertainment to the car.
The report also found that nearly 2 in 5 U.S. drivers currently find car features too complicated, with
How do users make the most of voice generative AI capabilities?
The study tested ideas for new and enhanced in-vehicle features for drivers, including:
-
In-vehicle food ordering:
71% said they’d be interested in this AI feature
Voice assistant allows the driver to easily order food along their route so it’s ready when they arrive. (See SoundHound’s vision for a voice ecosystem)- Order food from popular chains while you drive
- Pay automatically with credit card on file
- Food is timed to be ready for pick-up when you arrive at the restaurant
-
Vehicle management:
85% said they’d be interested in this AI feature
Voice assistant helps you navigate alerts and navigate your way around car features- When alerts pop up, you can ask the assistant the meaning behind alert
- Assists with scheduling a vehicle service for maintenance
- Brings the vehicle manual to life for drivers with responses to questions about how to use certain vehicle features
-
Stay in touch:
76% said they’d be interested in this AI feature
Voice assistant summarizes text threads, places calls, and communicates like never before:- Let AI voice assistant do the talking for you on quick calls like ETA updates
- Hear a simple summary of a complicated group text thread
- Get the real-time news, weather, and sports you care about most
“This survey data is consistent with what we’ve been seeing from real drivers using voice generative AI out on the road. Over the last 12 months of deployment, it’s become clear that those early users really see the value,” said Mike Zagorsek, COO and Automotive lead at SoundHound AI. “In some cases, we’ve seen voice assistant usage increasing five-fold compared to a traditional vehicle voice assistant. This tells us that AI-powered technology is making a significant impact and is here to stay.”
Last year, SoundHound was the first AI company in the world to launch a vehicle assistant with generative AI capabilities. The software is now in production with a range of automakers globally in multiple languages, with the assistant processing multiple millions of queries in the last 12 months.
The company commissioned this new survey from Big Village as part of a strategic program undertaken with Vivaldi to unlock new use cases for the voice generative AI technology and drive value for both OEMs and drivers.
Learn more about SoundHound AI Automotive solutions visit www.soundhound.com/voice-ai-solutions/automotive/.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
About Big Village
This survey was conducted from September 5-23, 2024 among 1136 regular drivers aged 21-65 in
Big Village Insights is a global research and analytics business uncovering not just the ‘what’ but the ‘why’ behind customer behavior, supporting clients’ insights needs with agile tools, CX research, branding, product innovation, data & analytics, and more. Big Village Insights is part of Bright Mountain Media. Find out more at https://big-village.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022788245/en/
Fiona McEvoy
415-610-6590
PR@SoundHound.com
Source: SoundHound AI, Inc.
FAQ
What percentage of U.S. drivers are likely to use voice generative AI in their vehicles according to SoundHound AI's survey?
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