First for Japan as SoundHound AI’s Voice Assistant With Integrated ChatGPT Launches in Stellantis DS Automobiles
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Insights
The integration of generative AI into SoundHound's in-vehicle voice assistant signifies a notable advancement in the automotive infotainment sector. This development is poised to enhance user experience and could potentially influence consumer preferences and brand loyalty. By being the first to market in Japan, SoundHound may gain a competitive edge in terms of brand recognition and market penetration.
From a broader perspective, the adoption of such technology by Stellantis DS Automobiles may set a precedent for other manufacturers, potentially leading to a market trend where advanced voice AI becomes a standard feature in new vehicles. This could lead to increased demand for SoundHound's technology, potentially impacting the company's revenue streams and stock value in the medium to long term.
However, it is important to monitor the consumer response to this technological integration. User experience, reliability and the actual utility of the AI assistant will determine the real market impact. Furthermore, the cost implications for both SoundHound and the automakers, as well as the potential for increased vehicle prices, must be considered.
SoundHound's move to integrate ChatGPT into its voice assistant and deploy it in vehicles in Japan represents a significant step in the evolution of in-car technology. The automotive industry is increasingly focused on enhancing the driver experience through technological innovation and AI-driven features are at the forefront of this transformation.
For automakers like DS Automobiles, offering advanced features such as an AI voice assistant could be a differentiator in a highly competitive market. It reflects the growing importance of software and services in the automotive value chain. The success of Iris, the AI assistant, could influence future partnerships and collaborations between tech companies and automakers, as well as the strategic direction of in-car technology development.
On the downside, the introduction of such sophisticated technology also raises concerns about driver distraction and the potential for technology-induced errors. Automakers and tech companies will need to ensure that these systems are intuitive and enhance safety rather than detract from it.
The partnership between SoundHound and Stellantis DS Automobiles to bring generative AI to vehicles is a landmark in the convergence of AI and automotive technologies. The ability of SoundHound's voice assistant to handle a wide array of queries in real-time suggests significant advancements in natural language processing and machine learning.
This technological leap could serve as a catalyst for further innovation in the AI space, as competitors strive to match or exceed the capabilities of SoundHound's offering. The long-term implications for the AI industry could include increased investment in R&D and a surge in demand for AI professionals with expertise in language models and automotive applications.
However, the sophistication of the AI system also raises questions about data privacy and security. As vehicles become more connected and reliant on AI, the risk of data breaches and cyber attacks could increase, necessitating robust security measures to protect user data.
SoundHound Chat AI in-vehicle voice assistant becomes first in
SoundHound AI announced that its voice assistant with integrated ChatGPT will be the first to go into vehicles in
At the beginning of March 2024, DS Automobiles became the first automaker in the world to go into full production with SoundHound Chat AI, with an initial rollout in 13 languages across 18 countries. The most sophisticated voice AI assistant available today, it can respond to a vast range of questions from hundreds of real-time domains, as well as large language models, like ChatGPT.
This assistant – which DS Automobiles has named Iris – will allow drivers and passengers to use hands-free voice control to unlock a vast range of information and updates. Whether that’s for planning a trip, opening the sunroof, asking for the sports scores, making a call, or accessing parking information from their destination.
Alongside familiar requests, like navigation, texting, and weather updates, voice assistants with integrated generative AI help drivers by answering questions like:
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What's the typical weather in
Tokyo in March? - Tell me about the best museums there?
- Navigate me to the museum you just recommended
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What foods are seasonal in
Japan during the springtime? - Where can I eat those dishes?
The SoundHound system also uses a proprietary approach to massively reduce the risk of “AI hallucinations” – misleading and unpredictable responses often associated with some large language models (LLMs).
“We are excited to see our advanced voice AI enter the Japanese market,” said Mike Zagorsek, COO of SoundHound AI. “This technology is the first of its kind to go into production. That’s because innovative automotive brands like DS Automobiles continue to demonstrate a commitment to building the vehicle experience of the future.”
First data shows huge increase in usage
SoundHound AI has now piloted this technology across a range of high profile OEM brands, and has found that adding generative AI capabilities to in-vehicle voice assistants hugely increases the frequency with which drivers and passengers use them – with DS Automobiles reporting an increase of over
This enthusiasm for ChatGPT-like functionality bears out the findings of SoundHound AI’s 2023 driver survey, where
How SoundHound Chat AI works
SoundHound Chat AI platform can integrate with any third party generative AI model to create a seamless conversational experience. It keeps the conversation going, providing fast, accurate responses to queries without frustrating results (no more “I’m sorry, I didn’t get that”). It does this using proprietary technology that intelligently selects the correct response from the most appropriate domain – whether that’s a ChatGPT-powered answer, or the kind of response that large language models can’t handle, like real-time questions about weather, sports, stock, and flight status.
With the launch of SoundHound Chat AI, SoundHound unveiled its proprietary approach, which uses software engineering technology named CaiLAN (Conversational AI Language) and machine learning technology named CaiNet (Conversational AI Network) to ensure fast, accurate, and appropriate responses. The former, deploys software engineering to efficiently build knowledge domains (like weather, restaurants, traffic, and local search), while the latter uses machine learning to better understand queries and provide the right responses. CaiNET can connect to SoundHound’s internal models as well as external models such as OpenAI’s GPT, among others. CaiLAN controls and arbitrates the results to provide the best response to the user.
SoundHound AI + global automakers
SoundHound AI continues to expand its existing customer base, which has attracted over 20 car brands in just seven years. These brands represent over
To learn more about automotive solutions from SoundHound AI, visit www.soundhound.com.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice AI solutions that let businesses offer incredible conversational experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators across automotive, TV, and IoT, and to customer service industries via groundbreaking AI-driven products like Smart Answering, Smart Ordering, and Dynamic Interaction™, a real-time, multimodal customer service interface. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240325825702/en/
Fiona McEvoy
415 610-6590
PR@SoundHound.com
Source: SoundHound AI, Inc.
FAQ
What makes SoundHound AI's voice assistant unique in Japan?
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What capabilities does the voice assistant Iris offer to drivers and passengers?
