CES 2025: SoundHound AI Debuts Its First Ever In-Vehicle Voice Assistant With On-The-Go Food Ordering
SoundHound AI (NASDAQ: SOUN) has unveiled the first-ever in-vehicle voice commerce platform at CES 2025, featuring hands-free food ordering capabilities through car infotainment systems. The groundbreaking AI software allows drivers to order takeout, make payments, and navigate to pickup locations completely hands-free.
The platform will be demonstrated at CES with various integrated restaurant partners. According to research, a majority of drivers in the US and Europe showed strong interest, with over 55% indicating they would use this feature regularly. The system enables users to bypass drive-thru lanes and coordinate food pickup timing with GPS navigation.
SoundHound is in discussions with major automotive manufacturers to pilot this technology, aiming for a 2025 launch. While initially focused on food ordering, the company plans to expand into banking transactions, ticket purchases, and appointment scheduling. This development was accelerated by SoundHound's recent Allset acquisition, with the technology currently deployed across hundreds of enterprise brands and millions of cars and devices.
SoundHound AI (NASDAQ: SOUN) ha presentato la prima piattaforma di commercio vocale in-veicolo al CES 2025, dotata di funzionalità di ordinazione di cibo senza mani tramite i sistemi di infotainment dell'auto. Il software AI innovativo consente ai conducenti di ordinare pasti da asporto, effettuare pagamenti e navigare verso i luoghi di ritiro completamente senza mani.
La piattaforma sarà dimostrata al CES con vari partner ristoratori integrati. Secondo le ricerche, la maggior parte dei conducenti negli Stati Uniti e in Europa ha mostrato un forte interesse, con oltre il 55% che indica di voler utilizzare regolarmente questa funzionalità. Il sistema consente agli utenti di evitare le corsie del drive-thru e di coordinare il tempo di ritiro del cibo con la navigazione GPS.
SoundHound è in discussione con i principali produttori automobilistici per avviare un programma pilota con questa tecnologia, puntando a un lancio nel 2025. Sebbene inizialmente focalizzata sull'ordinazione di cibo, l'azienda prevede di espandere le sue funzionalità alle transazioni bancarie, acquisti di biglietti e programmazione di appuntamenti. Questo sviluppo è stato accelerato dall'acquisizione recente di Allset da parte di SoundHound, con la tecnologia attualmente implementata in centinaia di marchi aziendali e milioni di automobili e dispositivi.
SoundHound AI (NASDAQ: SOUN) ha presentado la primera plataforma de comercio de voz en el vehículo en CES 2025, que ofrece capacidades de pedido de comida sin manos a través de sistemas de infoentretenimiento del automóvil. El innovador software de IA permite a los conductores ordenar comida para llevar, realizar pagos y navegar a los lugares de recogida por completo sin manos.
La plataforma se demostrará en CES con varios socios restauranteros integrados. Según investigaciones, la mayoría de los conductores en EE. UU. y Europa mostraron un fuerte interés, con más del 55% indicando que utilizarían esta función de forma regular. El sistema permite a los usuarios evitar las filas del drive-thru y coordinar el tiempo de recogida de la comida con la navegación GPS.
SoundHound está en conversaciones con importantes fabricantes de automóviles para pilotar esta tecnología, con la mira en un lanzamiento en 2025. Aunque inicialmente se centra en los pedidos de comida, la compañía planea expandirse a las transacciones bancarias, compras de entradas y programación de citas. Este desarrollo se aceleró con la reciente adquisición de Allset por parte de SoundHound, con la tecnología actualmente desplegada en cientos de marcas empresariales y millones de automóviles y dispositivos.
사운드하운드 AI (NASDAQ: SOUN)가 CES 2025에서 자동차 내 음성 상거래 플랫폼을 최초로 공개했습니다. 이 플랫폼은 자동차 인포테인먼트 시스템을 통해 핸즈프리 음식 주문 기능을 제공합니다. 이 혁신적인 AI 소프트웨어는 운전자가 핸즈프리로 테이크아웃을 주문하고, 결제하며, 픽업 장소로 내비게이션할 수 있도록 합니다.
이 플랫폼은 CES에서 다양한 통합 레스토랑 파트너와 함께 시연될 예정입니다. 연구에 따르면, 미국과 유럽의 대다수 운전자가 강한 관심을 보였으며, 55% 이상이 이 기능을 정기적으로 사용할 것이라고 응답했습니다. 이 시스템은 사용자가 드라이브스루 차량 대기를 우회하고 GPS 내비게이션을 통해 음식 픽업 타이밍을 조율할 수 있도록 합니다.
사운드하운드는 이 기술을 시험하기 위해 주요 자동차 제조업체와 논의 중이며, 2025년 출시를 목표로 하고 있습니다. 처음에는 음식 주문에 집중하지만, 회사는 은행 거래, 티켓 구매 및 약속 일정으로 확장할 계획입니다. 이 개발은 최근 사운드하운드의 올셋 인수로 가속화되었으며, 이 기술은 현재 수백 개의 기업 브랜드 및 수백만 대의 자동차와 장치에 배포되고 있습니다.
SoundHound AI (NASDAQ: SOUN) a dévoilé la première plateforme de commerce vocal en véhicule au CES 2025, offrant des capacités de commande de nourriture sans avoir besoin de mains via les systèmes d'infodivertissement automobile. Ce logiciel d'IA révolutionnaire permet aux conducteurs de commander des plats à emporter, d'effectuer des paiements et de naviguer vers les lieux de ramassage complètement sans les mains.
La plateforme sera démontrée au CES avec divers partenaires de restauration intégrés. Selon des recherches, la majorité des conducteurs aux États-Unis et en Europe ont montré un vif intérêt, plus de 55 % indiquant qu'ils utiliseraient cette fonctionnalité régulièrement. Le système permet aux utilisateurs de contourner les files d'attente au drive-in et de coordonner le timing de la collecte des repas avec la navigation GPS.
SoundHound est en discussions avec les principaux fabricants automobiles pour effectuer un projet pilote de cette technologie, visant un lancement en 2025. Bien qu’initialement axée sur les commandes de nourriture, l’entreprise prévoit d’étendre ses fonctionnalités aux transactions bancaires, à l’achat de billets et à la planification de rendez-vous. Ce développement a été accéléré par l’acquisition récente d’Allset par SoundHound, la technologie étant actuellement déployée auprès de centaines de marques d'entreprise et de millions de voitures et de dispositifs.
SoundHound AI (NASDAQ: SOUN) hat auf der CES 2025 die erste Sprachhandelsplattform im Fahrzeug vorgestellt, die eine kontaktlose Bestellung von Speisen über die Infotainmentsysteme des Autos ermöglicht. Die bahnbrechende KI-Software ermöglicht es Fahrern, Essen zum Mitnehmen zu bestellen, Zahlungen durchzuführen und vollständig kontaktlos zu den Abholorten zu navigieren.
Die Plattform wird auf der CES mit verschiedenen integrierten Restaurantpartnern demonstriert. Laut einer Umfrage zeigten die meisten Fahrer in den USA und Europa großes Interesse, wobei über 55% angaben, diese Funktion regelmäßig nutzen zu wollen. Das System ermöglicht es den Nutzern, die Drive-Thru-Spuren zu umgehen und die Abholzeit des Essens mit GPS-Navigation abzustimmen.
SoundHound führt Gespräche mit großen Automobilherstellern, um diese Technologie zu pilotieren, mit dem Ziel, 2025 auf den Markt zu kommen. Während der Fokus zunächst auf der Essensbestellung liegt, plant das Unternehmen, auch in den Bereichen Banktransaktionen, Ticketkäufe und Terminplanungen zu expandieren. Diese Entwicklung wurde durch die kürzliche Übernahme von Allset durch SoundHound beschleunigt, wobei die Technologie derzeit in Hunderte von Unternehmensmarken sowie Millionen von Autos und Geräten implementiert ist.
- First-to-market with in-vehicle voice commerce platform
- Ongoing talks with major automotive manufacturers for implementation
- Strong market potential with 55% of surveyed drivers indicating regular usage
- Plans to expand beyond food ordering into banking, ticketing, and appointments
- Technology already deployed in millions of cars and devices
- Product launch not expected until 2025
- Automotive manufacturer partnerships not yet finalized
Insights
The debut of SoundHound's in-vehicle voice commerce platform represents a strategic expansion into the automotive AI market. The technology leverages advanced natural language processing and contextual understanding to enable complex, multi-step transactions - a significant technical achievement that positions SOUN ahead in the voice AI space. The integration of GPS navigation, real-time ordering systems and payment processing demonstrates sophisticated system architecture that could create high barriers to entry.
The platform's ability to understand complex queries and chain multiple commands ("find restaurants", "place order", "navigate") showcases advanced conversational AI capabilities. The Allset acquisition has accelerated SOUN's ecosystem development by an estimated 12-18 months, providing critical ordering infrastructure and restaurant partnerships.
This product launch targets a significant market opportunity. With 55% of surveyed drivers indicating regular usage intent across major markets (US, UK, Germany, France), the addressable market is substantial. The timing aligns with increasing consumer demand for hands-free convenience and the auto industry's push toward more sophisticated digital cockpits.
The platform's focus on food ordering as an initial use case is strategically sound - it addresses a frequent, high-value consumer need while building infrastructure for future expansion into banking, ticketing and broader commerce. The potential extension to smart TVs indicates a wider ecosystem play that could significantly expand SOUN's total addressable market beyond automotive.
The announcement signals strong revenue diversification potential through multiple monetization streams: licensing fees from automakers, transaction fees from merchants and potential data monetization. The platform creates a new sales channel for restaurants while positioning SOUN to capture value from every transaction.
Ongoing discussions with major automotive manufacturers suggest near-term commercialization potential, with planned 2025 launch indicating revenue impact within 12-18 months. The ecosystem approach, combining millions of vehicles with thousands of restaurant locations, could create powerful network effects and recurring revenue streams. The
Full experience of SoundHound’s Voice Commerce Ecosystem will be available to try with a food ordering demo featuring favorite national restaurant chains.
CES attendees will be able to try the new groundbreaking AI software firsthand – with the ability to experiment with in-vehicle ordering from a range of restaurants integrated into SoundHound’s platform.
Hungry on the way home? Imagine finding the best new place for pizza en route, or maybe ordering from your favorite burrito or sub spot so it’s ready when you arrive – just by speaking directly to your vehicle. SoundHound’s advanced voice commerce ecosystem will allow drivers and passengers to place an order, make payments seamlessly, and then navigate to the nearest pick-up location, all directly from a car’s infotainment system completely hands-free.
Example queries:
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"Show me the closest MOD Pizza restaurants.”
“I’d like to place an order from the first one to pick up.”
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“Navigate home.”
“I’d like to order a burrito from the most convenient location on the way.”
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“Take me to my hotel.”
“Find some Asian food to order for pickup within five miles of my hotel.”
- “I’d like to order a pepperoni pizza from a spot no more than 5 minutes off my route.”
SoundHound is in talks with well-known automotive manufacturers to pilot this first-of-its-kind ordering channel which delivers voice transactions and next-level convenience to the digital cockpit. The company aims to launch its voice commerce ecosystem in collaboration with automakers and restaurant partners in 2025.
Recent research found that a majority of drivers in the US and
In-vehicle voice commerce promises to revolutionize the way drivers utilize a car’s voice assistant to order from their favorite coffee shops, delis, cafes, pizzerias, and restaurants. This new functionality will even allow consumers to bypass drive thru lanes completely and collect hot food timed with the vehicle’s GPS navigation to be ready upon their arrival at a restaurant.
“This incredible moment has been decades in the making. With a technology that can exceed expectations, an ecosystem of millions of cars connecting to national restaurant brands with thousands of locations, we can finally launch the vision we have talked about for years,” said Keyvan Mohajer, CEO and Co-Founder of SoundHound AI. “What we’re introducing here at CES is a seamless way to order your favorite takeout on-the-go using natural speech, completely hands-free from the vehicle. And what begins here with food and restaurants will ultimately open up a whole new commercial ecosystem for vehicle and device manufacturers everywhere.”
While the CES demo focuses on food ordering, SoundHound AI already works with partners and customers across a variety of different industries, and in the future the company plans to enable new capabilities like banking transactions, ticket purchases, appointment making, and more. Additionally, the company intends to bring ordering and voice commerce to other devices – like smart TVs. This milestone also highlights the expertise and strategic value brought by SoundHound’s recent acquisition of Allset, which has fast-tracked the company’s development of a voice commerce ecosystem.
SoundHound’s conversational AI technology is currently used by hundreds of large enterprise brands, thousands of restaurant and retail locations, and is deployed in millions of cars and devices.
To learn more about SoundHound AI, visit SoundHound.com.
About SoundHound AI
SoundHound (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice and conversational AI solutions that let businesses offer incredible experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants via groundbreaking AI-driven products like Smart Answering, Smart Ordering, Dynamic Drive Thru, and Amelia AI Agents. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107847181/en/
Media Contact
Gianna Arantes
PR@soundhound.com
201-815-9852
Source: SoundHound AI, Inc.
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