Beef 'O' Brady's Rolls Out SoundHound’s Advanced Voice AI Ordering System

Rhea-AI Summary

SoundHound AI (Nasdaq: SOUN) and Beef 'O' Brady's have partnered to implement an advanced voice AI ordering system for phone orders. The system, initially live in corporate locations and available for franchises, is trained on Beef 'O' Brady's menu and understands natural speech. It answers 100% of calls, even during busy periods, and can handle multiple orders simultaneously.

The AI can also answer menu-related questions, provide information about specials, promotions, and handle inquiries about opening times and allergens. This collaboration aims to enhance customer satisfaction and operational efficiency, especially as the 2024 Summer Olympics approach. SoundHound's voice AI solutions are already deployed in over 10,000 restaurant locations, reflecting a growing trend in AI-assisted food ordering.

Positive

• Implementation of advanced voice AI ordering system for improved customer service
• 100% call answer rate, even during peak hours
• Ability to handle multiple orders simultaneously
• Expansion of SoundHound's presence in the restaurant industry
• Potential for increased operational efficiency at Beef 'O' Brady's locations

Negative

• None.

Customers of the popular family sports restaurant can now place phone orders via an advanced AI voice assistant

SANTA CLARA, Calif.--(BUSINESS WIRE)-- SoundHound AI, Inc. (Nasdaq: SOUN) (“SoundHound”), a global leader in voice artificial intelligence, and Beef 'O' Brady's, the family sports bar and grill chain, today announced a collaboration to enable customers to place phone orders for pick-up via a sophisticated voice AI ordering system. The popular restaurant chain operates in more than 20 states across the US.

SoundHound AI and Beef 'O' Brady's today announced a collaboration to enable customers to place phone orders by speaking with an advanced AI voice assistant. (Graphic: Business Wire)

Initially live in all corporate locations — and now available for integration into franchises — SoundHound’s voice AI technology is trained on Beef 'O’Brady’s extensive menu and designed to understand regular human speech so that customers can order by speaking naturally.

The system is highly accurate, and even during busy periods the AI answers 100% of calls — including taking multiple orders simultaneously — allowing Beef 'O' Brady's staff to concentrate on preparing delicious meals and providing excellent service to in-store patrons.

Now, as the nation gears up for the 2024 Summer Olympics, Beef 'O' Brady's customers can enjoy the convenience of ordering their favorite meals seamlessly using SoundHound's automated AI ordering system. Whether hosting a viewing party at home, or enjoying the games with family, fans can be confident their phone orders will be captured and processed quickly and accurately.

Beyond taking orders, SoundHound’s AI technology can answer a variety of menu-related questions, provide information about specials and promotions, and handle inquiries about opening times, parking, allergens, and other frequently asked questions.

“At Beef ‘O’ Brady’s, we’re committed to innovation and customer satisfaction,” said Jason Saposnik, VP of Information Technology at Beef 'O' Brady's. “With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as simple and natural as possible, allowing our staff to focus on what they do best — serving great food and experiences. We’re ensuring that every interaction with Beef ‘O’ Brady’s is smooth and enjoyable.”

SoundHound AI continues to expand its footprint in the restaurant industry, supported by a recent consumer study, commissioned by the company, revealing that nearly 80% of regular diners in the U.S. believe that AI voice assistants will handle most food ordering in the next few years. SoundHound’s voice AI solutions are already deployed in over 10,000 restaurant locations, with solutions for phone, drive-thru, kiosk, headset, and other devices. SoundHound also recently acquired Allset, an online ordering platform that connects restaurants and local customers, to further increase the company's restaurant industry relationships and reach.

“As consumer preferences shift towards convenience, optimizing the ordering experience is essential for restaurants,” said James Hom, Chief Product Officer at SoundHound AI. “Beef 'O' Brady's is leading the way in embracing AI technology, enhancing customer interactions throughout their journey. We are thrilled to partner with them to advance the dynamic restaurant landscape, and to continue to expand our footprint in the restaurant space.”

For more information about SoundHound AI’s restaurant solutions, visit www.soundhound.com.

About SoundHound AI

SoundHound AI (Nasdaq: SOUN), a global leader in conversational intelligence, offers voice AI solutions that let businesses offer incredible conversational experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators across automotive, TV, and IoT, and to customer service industries via groundbreaking AI-driven products like Smart Answering, Smart Ordering, and Dynamic Drive Thru , an AI-powered multimodal food ordering solution. Along with SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, SoundHound powers millions of products and services, and processes billions of interactions each year for world class businesses.

About Beef ‘O’ Brady’s

Beef ‘O’ Brady’s is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 140 locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240717148262/en/

Fiona McEvoy

415-610-6590

PR@SoundHound.com

Source: SoundHound AI, Inc.

FAQ

What is the new technology implemented by Beef 'O' Brady's and SoundHound AI (SOUN)?

Beef 'O' Brady's has implemented SoundHound AI's advanced voice AI ordering system for phone orders, allowing customers to place orders by speaking naturally with an AI assistant.

How does the SoundHound AI (SOUN) voice ordering system benefit Beef 'O' Brady's?

The system answers 100% of calls, handles multiple orders simultaneously, and frees up staff to focus on food preparation and in-store service, improving operational efficiency.

Where is the SoundHound AI (SOUN) voice ordering system currently available at Beef 'O' Brady's?

The system is initially live in all Beef 'O' Brady's corporate locations and is now available for integration into franchises.

What additional capabilities does the SoundHound AI (SOUN) voice system offer besides taking orders?

The AI can answer menu-related questions, provide information about specials and promotions, and handle inquiries about opening times, parking, and allergens.