Sony's Creators' Cloud Opens Up to Individuals; Bringing Together the Power of Camera and Cloud to Creators Worldwide Through a Single Platform

Rhea-AI Summary

On February 22, 2023, Sony Electronics announced the expansion of its Creators' Cloud platform, aimed at individual content creators and small teams. This initiative follows the platform's original launch in September 2022 for professionals. Key features include cloud storage, Ci Media Cloud for collaboration, and the upcoming Creators' App which facilitates content transfer from select Sony cameras to the cloud. Users receive 5GB of free storage, with 25GB for certain camera owners. Additionally, the platform supports networking via Discover, connecting creators worldwide. Future updates will introduce new services based on user feedback.

Positive

• Expansion of Creators' Cloud enhances services for individual creators.
• Integration of cloud storage and collaborative tools like Ci Media Cloud.
• 5GB free storage for all users, increasing to 25GB for some camera owners.

Negative

• None.

Sony Electronics introduces an application ecosystem bringing together camera and cloud, designed to meet creators' needs from cloud storage to networking.

SAN DIEGO, Feb. 22, 2023 /PRNewswire/ -- Today, Sony Electronics announced the next generation of its Creators' Cloud platform, opening a host of new cloud-based applications and features designed for individual content creators and small content teams. This expansion comes after the initial introduction of Creators' Cloud in September 2022, intended for professional and enterprise users.

Sony's Creators' Cloud for Individuals: Merging Power of Camera and Cloud to Creators Worldwide Through Single Platform

The Creators' Cloud platform includes cloud storage, Ci Media Cloud for collaborative media workflows, and Discover, a platform to discover and connect with peers[i]. The Creators' Cloud platform, aimed at independent professionals, will soon[ii] include Creators' App[iii], a content transfer application from camera to cloud[iv].

"With Creators' Cloud, we are building a unique space where content creators can blur the lines between hardware and software, online and offline," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "We know that content creators are looking for a one-stop shop, a place that integrates their content and creative tools, allows them to share and learn from other professionals and offers business opportunities and the expansion of Creators' Cloud is the first step in Sony's answer to this."

Content Immediately Available on Multiple Devices

As creators seek to view and share their content efficiently, Creators' Cloud will enable the transfer of images and videos to the cloud for immediate viewing and sharing. Sony offers 5GB[v] free for any Creators' Cloud account user and 25GB for owners of select Sony cameras^iv. 

Creators' App will be the successor of Imaging Edge Mobile Plus and will act as an extension of a camera to upload, view, and manage photo and video content shot on select Sony cameras and stored in the cloud. With the upcoming launch[vi] of Creators' App, key features will include:                        

• Transfer content from select Sony camera to a smartphone[vii] 
• Upload content from the smartphone to Creators' Cloud[viii]
• View content on the smartphone and in the cloud using the Creators' App viewer^iv
• Connect to and control select Sony cameras remotely using the Creators' App^iv
• Update camera and settings using the Creators' App^iv

The cloud storage feature can be used with or without the upcoming Creators' App. All users can upload photo and video to Creators' Cloud via Creators' Cloud website. While camera control and file transfer to Creators' App will be available to limited compatible models at time of release, Alpha 7 IV and ZV-1F, all users will also be able to upload via Creators' App upon application. Other compatibility options will be available in Spring 2023. Direct upload from select cameras to cloud will be available at a future date. With the launch of Creators' App for individuals, "C3Portal App," a cloud gateway application currently being provided for enterprises, will be renamed as "Creators' App for enterprise."

Facilitating Collaboration 

Ci Media Cloud, Sony's well-established online creative collaboration and media management service, supports over 150,000 professionals worldwide. Ci has opened its tools with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device, with a simple, intuitive user interface. From an Adobe Premiere Pro panel integration to mobile applications and an Apple TV app now available[ix], Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter. 

Creating A Global Community of Creators

Discover is a portfolio for global networking and collaboration opportunities and it is another stand-out feature of Creators' Cloud launching today. In Discover, images and videos will include detailed information including the camera operator's location, camera and lens models, settings, and genre.

Creators' Cloud will continue to expand in the future with new services and features added regularly based on user feedback.

For more information about Creators' Cloud, please visit https://www.sony.net/cc/.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news. for more information. 

Notes: 

^[i] Sony will roll out availability of Creators' App, Cloud Storage, Master Cut (Beta), Ci Media Cloud and Discover progressively in the U.S. and the rest of the world, thus availability timing of services will vary by region and country. 
^[ii] Targeted for Spring 2023.
^[iii] Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration, and credit card information.
^[iv] Coming soon, Creators' App will be compatible with Alpha 7 IV, ZV-1F. Spring 2023: FX3, FX30. Alpha7 IV, Alpha 7R V, FX3, FX30 will need software update. More information at https://www.sony.net/cca/
^[v] 1 GB = one billion bytes. A portion of which is used for data management functions.
^[vi] Targeted for Spring 2023.
^[vii] Transfer using the new app require compatible camera with latest firmware.
^[viii] Upon launch, supported formats are JPG, MP4, ARW, AQW.
^[ix] Ci's MediaBox Screener app is available on Apple TV and at the date of writing, the Ci Media Cloud web app is available in Japanese and English, with further languages to be added in summer 2023.

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SOURCE Sony Electronics, Inc.

FAQ

What is Sony's Creators' Cloud platform?

Sony's Creators' Cloud is a platform that combines camera functionalities with cloud storage and collaboration tools, tailored for individual content creators.

When was the Creators' Cloud platform launched?

The Creators' Cloud was initially launched in September 2022 and has recently expanded with new features as of February 22, 2023.

What features does the Creators' App offer?

The Creators' App allows users to transfer content from select Sony cameras to their smartphones, upload to the cloud, and remotely control cameras.

How much free storage does Creators' Cloud provide?

Creators' Cloud provides 5GB of free storage for all users, and 25GB for owners of select Sony cameras.

What is the purpose of the Discover feature in Creators' Cloud?

The Discover feature enables global networking opportunities, allowing creators to connect and collaborate, sharing detailed information about their projects.