The Best Just Got Better: SoFi Announces 1.25% APY for Direct Deposit Members

Rhea-AI Summary

SoFi Technologies (NASDAQ: SOFI) announced an increase in the annual percentage yield (APY) for its Checking & Savings accounts to 1.25% for members with direct deposit, up from 1.00%. Members without direct deposit will receive 0.70% APY. SoFi is also offering a welcome bonus of up to $300 for new and existing members setting up direct deposit by May 31, 2022. Since launch on February 24, 2022, direct deposits have increased by 27% and total balances by 34%.

Positive

• Increased APY to 1.25% for direct deposit members, significantly higher than the national average.
• Welcome bonus of up to $300 for new and existing members setting up direct deposit.
• 27% increase in direct deposits since the launch of SoFi Checking & Savings.
• 34% increase in total balances from direct deposit members.

Negative

• None.

SoFi raises APY for all members on all of their balances & launches $300 sign up bonus so members can get the most out of their money

SAN FRANCISCO--(BUSINESS WIRE)-- SoFi Technologies, Inc. (NASDAQ: SOFI) (“SoFi”), the digital personal finance company, today announced SoFi Checking & Savings¹ will now offer an industry-leading 1.25% annual percentage yield (APY)² for all members who have direct deposit, an increase from the previous already best-in-class 1.00% APY offered. SoFi will offer 0.70% APY for those looking for a high yield opportunity without direct deposit. SoFi Checking and Savings also allows members to earn these increased rates on all of their money with SoFi Checking & Savings, with no limits or balance caps to earn interest. This is the latest in a series of improvements SoFi has launched to provide better banking for their members, which also includes no-fee crypto purchases via direct deposit³, zero account or overdraft fees, no minimum balance, no limits on transfers between checking and savings accounts, up to two-day early paychecks⁴, and fee-free ATM access via the Allpoint network⁵.

“With just over a month since we launched SoFi Checking & Savings, we continue to work hard to find ways to bring better money management to all and help people get their money right,” said Anthony Noto, CEO of SoFi. “We want to ensure our members are getting the most out of their hard-earned money, and in the current interest rate environment, we’re thrilled to be offering an annual percentage yield that is 41 times⁶ the national average, with no balance caps, to put more money in our members' pockets - where it belongs.”

To help members get started earning, SoFi will also be offering a welcome bonus of up to $300 when new members sign up with a direct deposit or existing members set up a direct deposit to their SoFi Checking & Savings account. The offer will be available through May 31, 2022.⁷

SoFi Checking & Savings launched in February 2022 to help make it easier than ever for members to manage their money. Since its launch, SoFi has seen substantial ongoing interest from members in taking advantage of SoFi’s latest offering. From launch on February 24 through today, SoFi has seen:

• 27% more direct deposits created
• 34% increase in total balances from direct deposit members

Beyond early paychecks and an industry-leading APY, SoFi’s extensive product suite provides incredible value to Checking & Savings members. SoFi Relay⁸, a financial insights tool, connects all accounts in one mobile dashboard for easy credit score and spending monitoring, while the SoFi Credit Card⁹ allows members to not only get an unlimited 2% cashback to invest and pay off eligible SoFi loans but also redeem for cash that can be deposited straight into the SoFi Checking and Savings account. Easy and quick transfers to SoFi Invest¹⁰ allow members to manage their investments and crypto purchases all in the same app as their credit card, loans, and bank, making it a one-stop-shop for anyone looking to get their money right.

About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing and protecting give our nearly three and a half million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit SoFi.com or download our iOS and Android apps.

Cautionary Statement Forward-Looking Statements

This Press Release contains statements that are forward-looking and as such are not historical facts. This includes, without limitation, statements regarding the financial position, business strategy and the plans and objectives of management for our future operations; anticipated trends and prospects in the industries in which our business operates; new products, services and related strategies; our ability to fund Golden Pacific Bank’s strategy; and the impact on our business of the regulatory environment and increased complexities with compliance that accompany regulation as a bank holding company. These statements constitute projections, forecasts and forward-looking statements, and are not guarantees of performance. Such statements can be identified by the fact that they do not relate strictly to historical or current facts. When used in this Press Release, words such as “aim,” “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “opportunity,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “strive,” “will,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements represent our current expectations regarding future events and are subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those implied by the forward-looking statements, and there can be no assurance that future developments affecting us will be those that we have anticipated. Among those risks and uncertainties are our ability to achieve the value creation contemplated by the Merger, including our ability to enhance our existing financial products and offer more competitive rates for our members, the impact of additional regulation as a result of becoming a bank holding company, our ability to operate SoFi Bank pursuant to its operating agreement with the Office of the Comptroller of the Currency, changes in government regulations, market conditions, including market interest rates, the trading price and volatility of our common stock and risks relating to our business, including those described in periodic reports that we file from time to time with the Securities and Exchange Commission. We do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, our actual results or performance may be materially different from those expressed or implied by these forward-looking statements. You should not place undue reliance on these forward-looking statements.

1) SoFi Bank, N.A, Member FDIC. 2750 E Cottonwood Pkwy STE 300, Salt Lake City, UT 84121.

© 2022 SoFi Technologies, Inc. All rights reserved.

SoFi Checking and Savings is offered through SoFi Bank, N.A.

2) SoFi members with direct deposit can earn up to 1.25% annual percentage yield (APY) interest on all account balances in their Checking and Savings accounts (including Vaults). There is no minimum direct deposit amount required to qualify for 1.25% APY. Members without direct deposit will earn 0.70% APY on all account balances in Checking and Savings (including Vaults). Interest rates are variable and subject to change at any time. Rate of 1.25% APY is current as of 04/05/2022. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet.

3) SoFi will assess a fee for each crypto transaction outside of automatic direct deposit purchases. For more information, visit SoFi.com/crypto

4) Early access to direct deposit funds is based on the timing in which we receive notice of impending payment, which is typically up to two days before the scheduled payment date.

5) We’ve partnered with Allpoint to provide you with ATM access at any of the 55,000+ ATMs within the Allpoint network. You will not be charged a fee when using an in-network ATM, however, third-party fees incurred when using out-of-network ATMs are not subject to reimbursement. SoFi’s ATM policies are subject to change at our discretion at any time.

6) 41x based on FDIC monthly interest checking rate as of March 21, 2022.

7) The following describes the terms that apply to participation in the SoFi Checking and Savings direct deposit program (“Program”) offered by SoFi Bank, N.A Member FDIC (“SoFi”).

Eligible Participants: All new members who open a SoFi Checking and Savings account during the Promotion Period and all existing SoFi Checking and Savings customers who have not previously set up Direct Deposit transactions (“Direct Deposit”) into their SoFi Checking and Savings account as of the beginning of the Promotion Period are eligible for the Program.

Promotion Period: The Program will be available from 4/5/22 12:01AM ET to 5/31/22 11:59PM ET.

Bonus Terms: In order to qualify for eligibility for a bonus, SoFi must receive at least one Qualifying Direct Deposit from an Eligible Participant during the Promotion Period. Qualifying Direct Deposits are defined as deposits from enrolled member’s employer, payroll, or benefits provider via ACH deposit. Deposits that are not from an employer (such as check deposits; P2P transfers such as from PayPal or Venmo, etc.; merchant transactions such as from PayPal, Stripe, Square, etc.; and bank ACH transfers not from employers) do not qualify for this promotion. The amount of the bonus, if any, is described below. No bonuses shall be paid for qualifying Direct Deposits of less than $1,000 during the Evaluation Period (defined below).

Evaluation Period: The bonus amount will vary based on the total amount of Qualifying Direct Deposits received during the Evaluation Period. The Evaluation Period is defined as 30 days from the date your first Qualifying Direct Deposit is received. For example, if you receive $1,000-$1,999 in Qualifying Direct Deposits in the Evaluation Period, you will receive a cash bonus of $50. A member may only qualify for one bonus tier and will not be eligible for future bonus payments if inflows subsequently increase beyond the Evaluation Period.

Total Qualifying Direct Deposit amount in 30-day Evaluation Period	Cash bonus
$1,000 - $1,999	$50
$2,000 - $4,999	$100
$5,000 or more	$300

Payment timeline: SoFi will credit members who meet qualification criteria within 14 days of the end of the Evaluation Period.

This offer cannot be combined with the SoFi Checking and Savings Direct Deposit rate discount on a SoFi personal loan. Bonuses are considered miscellaneous income, and may be reportable to the IRS on Form 1099-MISC (or Form 1042-S, if applicable). SoFi reserves the right to exclude any Members from participating in the Program for any reason, including suspected fraud, misuse, or if suspicious activities are observed. SoFi also reserves the right to stop or make changes to the Program at any time.

SoFi members with direct deposit can earn up to 1.25% annual percentage yield (APY) interest on all account balances in their Checking and Savings accounts (including Vaults). There is no minimum direct deposit amount required to qualify for 1.25% APY. Members without direct deposit will earn 0.70% APY on all account balances in Checking and Savings (including Vaults). Interest rates are variable and subject to change at any time. Rate of 1.25% APY is current as of 04/05/2022. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet.

8) SoFi’s Relay tool offers users the ability to connect both in-house accounts and external accounts using Plaid, Inc’s service. The credit score provided to you is a VantageScore® based on TransUnion® (the “Processing Agent”) data.

9) The SoFi Credit Card is issued by The Bank of Missouri (TBOM) (“Issuer”) pursuant to license by Mastercard® International Incorporated and can be used everywhere Mastercard is accepted.

Members earn 2 rewards points for every dollar spent on eligible purchases. If you elect to redeem points for cash deposited into your SoFi Checking or Savings account, SoFi Money® account, fractional shares or cryptocurrency in your SoFi Active Invest account, or as a payment to your SoFi Personal or Student Loan Refinance, your points will redeem at a rate of 1 cent per every point. If you elect to redeem points as a statement credit to your SoFi Credit Card account, your points will redeem at a rate of 0.5 cents per every point. For more details please visit SoFi.com/card/rewards. Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA/SIPC. SoFi Securities LLC is an affiliate of SoFi Bank, N.A.

10) Brokerage and Active investing products offered through SoFi Securities LLC, member FINRA (www.finra.org)/SIPC (www.sipc.org).

Advisory services are offered through SoFi Wealth, LLC an SEC-Registered Investment Adviser.

SOFI-F

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Media

pr@sofi.org

Investor Relations

Andrea Prochniak

aprochniak@sofi.com

Source: SoFi Technologies

FAQ

What is the new APY offered by SoFi for Checking & Savings accounts?

SoFi now offers a 1.25% APY for members with direct deposit.

When does the SoFi $300 sign-up bonus promotion end?

The promotion ends on May 31, 2022.

What is the APY for SoFi members without direct deposit?

Members without direct deposit will earn a 0.70% APY.

How much have direct deposits increased since the launch of SoFi Checking & Savings?

Direct deposits have increased by 27% since the launch.

What was the total balance increase from direct deposit members?

Total balances from direct deposit members have increased by 34%.