Digital Banking Gains Momentum as Consumers Use More Accounts for More Purposes

Rhea-AI Summary

Galileo Financial Technologies, owned by SoFi (NASDAQ: SOFI), released its 2021 State of Consumer Banking and Money survey, revealing a shift towards digital banking. Despite 77% of U.S. adults using traditional banks, only 57% of their funds are there, with 43% kept in non-traditional accounts. Satisfaction rates for digital-only banks are significantly higher (79%) compared to traditional banks (66%). Additionally, 61% of consumers express a willingness to switch to a digital-only provider, indicating a growing trend towards digital financial services.

Positive

• 21% of U.S. adults use a digital-only bank as their primary account with 79% satisfaction.
• 61% of consumers are likely to switch to a digital-only bank, reflecting a strong interest in digital banking.

Negative

• 77% of consumers use traditional banks, but only 57% of their funds are kept there, indicating a potential risk to traditional banking models.

New Galileo research shows that despite 77% of U.S. adults still using traditional banks, 43% of their funds are kept elsewhere, and 61% of consumers are somewhat or highly likely to switch to a digital-only provider

SALT LAKE CITY--(BUSINESS WIRE)-- Galileo Financial Technologies, the leading global fintech-as-a-service platform owned and operated independently by SoFi Technologies, Inc. (NASDAQ: SOFI), today released new research, the 2021 State of Consumer Banking and Money survey, that demonstrates growing usage of different financial tools by consumers with all generations increasingly turning to digital banking options.

Gaileo surveyed 1,000 U.S. adult consumers (ages 18-64) to understand where they keep their money, and why and how they use their accounts across traditional banks, digital-only banks, prepaid cards and stand-alone digital options. Among the key findings: 21% of adults use a digital-only bank as their primary account and report greater satisfaction (79%) compared with the 65% of consumers who use a traditional bank as their primary account and report 66% satisfaction. What’s more, as digital banking proliferates, 77% of adults who use traditional banks as either a primary or secondary account keep 43% of their funds elsewhere.

The survey also revealed that despite continuing to choose traditional banks as their primary provider, consumers across all generations are utilizing non-traditional financial tools more than ever before and for more purposes. Consumers average 2.5 providers and use their primary accounts for ~4 activities and their secondary accounts for ~3 activities. However, the lines are blurring between uses across account types.

“The financial frontier is rapidly and dramatically transforming right before our eyes,” said Seth McGuire, chief revenue officer at Galileo. “Consumers are looking for financial services experiences that meet them exactly where they are: on their devices, using various applications, accessing their money both traditionally and digitally, and doing more with their money. Across this industry there is a massive opportunity to bridge the gap among all consumers and deliver highly valued engagements for those who use traditional banking and those who prefer digital.”

Additional key report themes and findings include:

Where Consumers Bank Isn’t Always Where They Keep Funds

• 77% of consumers use traditional banks as a primary or secondary provider, but only 57% of consumer funds are kept there
• Of the 43% of consumer funds that are kept in non-traditional accounts, more than one-third (35%) are kept in digital-only banks and stand-alone digital accounts

Digital Providers Generate Greater Satisfaction and Interest Among Consumers

• Of the 65% of consumers who use traditional banks as their primary provider, only 66% are satisfied
• Satisfaction jumps to 79%, and 81%, respectively, for those who use digital-only banks (21%) and stand-alone digital accounts (7%) as their primary provider
• The majority of consumers (61%) indicated that they are somewhat or highly likely to switch to a digital-only bank

All Generations Are Embracing Non-Traditional Financial Services, But the 35-44 Segment Uses Digital-Only Banks Most

• More than one-third of all consumers (35%) utilize a non-traditional financial service (digital-only bank, stand-alone digital account or prepaid account) as their primary provider
• Across all age groups, 21% of consumers utilize a digital-only bank as their primary financial provider. When broken down by age, it’s not just Gen Z choosing digital first; older Millennials and younger Gen X consumers also are drawn more to digital-only banks as their primary providers:
  • The highest usage (29%) for any age group is among consumers ages 35-44, which spans both the Millennial and Gen X generations
  • 26% of 25- to 34-year-olds use digital-only banks as their primary provider, followed by 24% of 18- to 24-year-olds

Consumers Use Traditional and Non-Traditional Financial Services for Similar Activities

• Although cash access is a popular use case for primary accounts (60%), when you look at usage across primary and secondary accounts, consumers consistently use traditional and non-traditional accounts for: paying bills, shopping online, savings and depositing wages

Security and Privacy Are Paramount Consumer Concerns

• While lower fees and convenience are priorities for 91% of all respondents, their importance ranks slightly lower than security of accounts and funds (96%) and privacy of personal information (93%)

Opportunities for Embedded Finance

• Nearly half of consumers say they would be likely to use a banking service offered through non-financial companies such as streaming providers (48%), internet or wireless providers (48%), employer (47%) and national retailers or warehouse stores (46%)

Galileo is hosting two webinars to dive deeper into the research findings. The first, on October 14, will cover consumer habits and usage across age and income demographics. The second on November 17 will go deeper into what motivates consumers to choose, switch and stay with a provider, and what drives satisfaction.

For more information on the survey findings or Galileo, please visit www.galileo-ft.com.

About Galileo Financial Technologies

Galileo is a leading financial technology company whose fintech-as-a-service platform, open API technology and proven expertise enable fintechs, emerging and established brands to create differentiated financial solutions that expand the financial frontier. Galileo removes the complexity from payments and financial services innovation by providing flexible, open API building blocks and a secure, scalable, future-proof platform. Trusted by digital banking heavyweights, early stage innovators and enterprise clients alike, Galileo supports issuing physical and virtual payment cards, mobile push provisioning and more, across industries and geographies. Headquartered in Salt Lake City, Galileo has offices in Mexico City, New York City, San Francisco and Seattle.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211014005282/en/

Media Contact

Maggie Markert

Matter Communications for Galileo Financial Technologies

Galileo@matternow.com

Source: Galileo Financial Technologies

FAQ

What did the 2021 State of Consumer Banking and Money survey by SoFi reveal?

The survey showed a significant shift towards digital banking, with 61% of consumers likely to switch to a digital-only provider.

What percentage of U.S. adults use traditional banks according to SoFi's recent research?

77% of U.S. adults still use traditional banks as their primary or secondary provider.

What are the satisfaction rates for digital-only banks compared to traditional banks?

Satisfaction rates for digital-only banks are 79%, whereas traditional banks have a satisfaction rate of 66%.

How much of their funds do consumers keep in non-traditional accounts according to the Galileo survey?

Consumers keep 43% of their funds in non-traditional accounts.

What age group shows the highest usage of digital-only banks according to the survey?

Consumers aged 35-44 show the highest usage at 29%.