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TD SYNNEX Opens a Center of Excellence (CoE) in Latin America to Develop New Technologies

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TD SYNNEX (NYSE: SNX) has opened a Center of Excellence (CoE) in Latin America and the Caribbean in partnership with IBM. The CoE, headquartered in São Paulo, Brazil, offers business partners and companies the opportunity to explore cutting-edge technologies such as AI, data, automation, and sustainability solutions. It aims to support partners in co-creating solutions and generating new business opportunities.

The CoE is supported by a multidisciplinary team of over 25 professionals across the region, focusing on enhancing partners' capabilities in IBM software, Storage, and Red Hat technologies. TD SYNNEX is making significant investments in human resources, physical infrastructure, and marketing to ensure comprehensive support throughout the sales cycle, from training to lead generation.

TD SYNNEX (NYSE: SNX) ha inaugurato un Centro di Eccellenza (CoE) in America Latina e nei Caraibi in collaborazione con IBM. Il CoE, con sede a San Paolo, Brasile, offre ai partner commerciali e alle aziende l'opportunità di esplorare tecnologie all'avanguardia come AI, dati, automazione e soluzioni per la sostenibilità. L'obiettivo è supportare i partner nella co-creazione di soluzioni e nella generazione di nuove opportunità di business.

Il CoE è supportato da un team multidisciplinare di oltre 25 professionisti nella regione, focalizzandosi sul potenziamento delle capacità dei partner nelle tecnologie software IBM, Storage e Red Hat. TD SYNNEX sta effettuando significativi investimenti in risorse umane, infrastruttura fisica e marketing per garantire un supporto completo durante l'intero ciclo di vendita, dalla formazione alla generazione di contatti.

TD SYNNEX (NYSE: SNX) ha abierto un Centro de Excelencia (CoE) en América Latina y el Caribe en colaboración con IBM. El CoE, con sede en São Paulo, Brasil, ofrece a los socios comerciales y a las empresas la oportunidad de explorar tecnologías de vanguardia como IA, datos, automatización y soluciones de sostenibilidad. Su objetivo es apoyar a los socios en la co-creación de soluciones y en la generación de nuevas oportunidades de negocio.

El CoE cuenta con un equipo multidisciplinario de más de 25 profesionales en la región, centrado en mejorar las capacidades de los socios en las tecnologías de software de IBM, Storage y Red Hat. TD SYNNEX está realizando significativas inversiones en recursos humanos, infraestructura física y marketing para asegurar un apoyo integral a lo largo del ciclo de ventas, desde la capacitación hasta la generación de clientes potenciales.

TD SYNNEX (NYSE: SNX)가 IBM과 협력하여 라틴 아메리카 및 카리브해에 우수 센터(CoE)를 개소했습니다. 브라질 상파울루에 본사를 두고 있는 이 CoE는 비즈니스 파트너 및 기업에게 AI, 데이터, 자동화 및 지속 가능성 솔루션과 같은 최첨단 기술을 탐색할 기회를 제공합니다. 이 센터의 목표는 파트너들이 솔루션을 공동으로 창출하고 새로운 비즈니스 기회를 생성하는 것을 지원하는 것입니다.

CoE는 지역 내 25명 이상의 전문가로 구성된 다학제 팀의 지원을 받으며, IBM 소프트웨어, 스토리지 및 레드햇 기술에서 파트너의 역량을 강화하는 데 집중하고 있습니다. TD SYNNEX는 교육부터 리드 생성까지 판매 주기 전반에 걸쳐 포괄적인 지원을 보장하기 위해 인적 자원, 물리적 인프라 및 마케팅에 상당한 투자를 하고 있습니다.

TD SYNNEX (NYSE: SNX) a ouvert un Centre d'Excellence (CoE) en Amérique Latine et dans les Caraïbes en partenariat avec IBM. Le CoE, dont le siège est à São Paulo, au Brésil, offre aux partenaires commerciaux et aux entreprises l'opportunité d'explorer des technologies de pointe telles que l'IA, les données, l'automatisation et les solutions de durabilité. Son objectif est d'aider les partenaires à co-créer des solutions et à générer de nouvelles opportunités commerciales.

Le CoE est soutenu par une équipe multidisciplinaire de plus de 25 professionnels dans la région, se concentrant sur l'amélioration des compétences des partenaires dans les technologies logicielles IBM, Storage et Red Hat. TD SYNNEX investit des ressources considérables dans les ressources humaines, l'infrastructure physique et le marketing pour assurer un soutien global tout au long du cycle de vente, de la formation à la génération de prospects.

TD SYNNEX (NYSE: SNX) hat ein Exzellenzzentrum (CoE) in Lateinamerika und der Karibik in Partnerschaft mit IBM eröffnet. Das CoE mit Sitz in São Paulo, Brasilien, bietet Geschäftspartnern und Unternehmen die Möglichkeit, spitzenmäßige Technologien wie KI, Daten, Automatisierung und Lösungen für Nachhaltigkeit zu erkunden. Ziel ist es, Partner bei der Mitgestaltung von Lösungen und der Schaffung neuer Geschäftsmöglichkeiten zu unterstützen.

Das CoE wird von einem multidisziplinären Team von über 25 Fachleuten aus der Region unterstützt, das sich darauf konzentriert, die Fähigkeiten der Partner in IBM-Software, Storage und Red Hat-Technologien zu verbessern. TD SYNNEX investiert erheblich in Personal, physische Infrastruktur und Marketing, um umfassende Unterstützung über den gesamten Verkaufszyklus hinweg zu gewährleisten, von Schulungen bis hin zur Lead-Generierung.

Positive
  • Expansion of TD SYNNEX's presence in Latin America and the Caribbean
  • Strategic partnership with IBM to offer cutting-edge technologies
  • Investment in a multidisciplinary team of over 25 professionals
  • Potential for increased revenue through new business opportunities for partners
Negative
  • None.

The CoE is a project in collaboration with IBM and is available to business partners in the region to support them in the co-creation of solutions and generation of new business opportunities for their customers.

SÃO PAULO--(BUSINESS WIRE)-- TD SYNNEX (NYSE: SNX), a leading global distributor and aggregator of solutions for the IT ecosystem, today announced the opening of the Center of Excellence (CoE) in Latin America and the Caribbean (LAC) in partnership with IBM. The CoE, is a competency center that offers business partners and companies in the region the opportunity to learn about and explore cutting-edge technologies for the industry, such as AI, data, automation, customized solutions and sustainability, that impact and solve business challenges. In addition, customers also count with the support during the sales cycle to commercialize disruptive solutions. The center is already available to partners in Brazil and will soon be operational in the rest of the countries in LAC.

Otavio Lazarini, President, TD SYNNEX, Latin America and Caribbean with Tonny Martins - President and Technology General Manager, IBM Latin America. (Photo: Business Wire)

Otavio Lazarini, President, TD SYNNEX, Latin America and Caribbean with Tonny Martins - President and Technology General Manager, IBM Latin America. (Photo: Business Wire)

“We have the privilege of being a bridge between the companies that develop the technology and the channels that bring them to market. We have common goals and responsibilities with the vendor and also with the resellers. The TD SYNNEX CoE we are opening today with IBM will serve as a focus for innovation and best practices around new technologies. Our customers will benefit from unmatched expertise, leading-edge solutions and a commitment to continuous improvement, ultimately driving superior business results and competitive advantage,” said Otavio Lazarini, President, TD SYNNEX, Latin America and Caribbean.

“At IBM, we believe that collaboration is key to enabling new and powerful ways to create impact in business transformation. The creation of the TD SYNNEX CoE with IBM’s support, will enable our partners to create a differentiator in the market by creating or enhancing their solutions with disruptive technologies such as automation, data and artificial intelligence. Innovative solutions allow not only to optimize internal processes, but also to create new opportunities, essentially contributing to sustainable economic growth and strengthening long-term competitiveness,” said Tonny Martins - President and Technology General Manager, IBM Latin America.

New technologies and constant support for business partners

With the growth expectations and the opportunities presented by the IT market in the region, there is also a need to be prepared to respond efficiently to a challenging scenario. In this sense, strategic skills development and training are essential.

The TD SYNNEX CoE is headquartered in São Paulo, Brazil, and has support locations throughout the LAC region. It is supported by a multidisciplinary team focused on enhancing the capabilities of all business partners and driving their technical excellence. Areas of expertise include IBM software (data, Artificial Intelligence, business automation, IT and security automation), Storage and Red Hat (Openshift, Ansible and RHEL).

For Alvaro Andrade, Director, Vendor Management for IBM and Red Hat in TD SYNNEX LAC, the CoE seeks to address partners concerns related to the use of IBM technologies - what is the best strategy to incorporate them in the market - and how to prepare their teams and customers and develop the best solutions for them. “Offering partners a unique experience is the main objective of the CoE. We are looking for our partners to have the ability to use IBM and Red Hat solutions more effectively, create solutions together, position them in the market and accompany their customers in the development of projects,” said Andrade.

The CoE will be connected to the entire LAC region and TD SYNNEX is making significant investments in three pillars:

- First, in human resources. The center has more than 25 professionals located in different countries across the region. The team includes a group of architects with a superior level of technical knowledge and extensive experience in developing solutions. In addition, the CoE is also supported by the TD SYNNEX's business development team, which will work to connect business partners with IBM and Red Hat, and develop demand generation and marketing plans. At the CoE, partners will have at their disposal support tools such as demonstration environments, reference cases, methodologies, proof of concept, among other resources, to support sales and boost MVP the performance.

- The second pillar is the physical center itself. The CoE is located in São Paulo, where TD SYNNEX partners will be able to work together with IBM professionals in the region. The Center of Excellence will be connected to all TD SYNNEX locations in Latin America and the Caribbean via remote pods, giving partners access to all resources available at the São Paulo Center. Business partners will be supported by a team of specialized professionals, through the appointment of a regional manager who will coordinate the work of the specialists based in the different countries of the region.

- The third pillar of this investment is a solid marketing structure. Through the promotion of various events and activities, the CoE seeks to support the development of new business partners, offer new practices to pre-existing partners and position important technologies. It will work together to accompany partners throughout the sales cycle from training and development of a marketing plan, to lead generation support and follow-up. “TD SYNNEX will facilitate partners' entry and growth in the IBM world, not only from a physical point of view, but also in terms of familiarization with the nuances of its technologies and business applications,” says Fabiano Rodrigues, Director of IBM Product Distribution in Brazil for TD SYNNEX.

About TD SYNNEX

TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We’re an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com, follow our newsroom or follow us on LinkedIn, Facebook and Instagram.

Safe Harbor Statement

Statements in this news release that are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 involve known and unknown risks and uncertainties which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. The Company assumes no obligation to update any forward-looking statements contained in this release.

Copyright 2024 TD SYNNEX Corporation. All rights reserved. TD SYNNEX, the TD SYNNEX Logo, and all other TD SYNNEX company, product and services names and slogans are trademarks of TD SYNNEX Corporation. Other names and trademarks are the property of their respective owners.

Karina Seir

LAC Communications

305-542-0049

Karina.Seir@tdsynnex.com

Source: TD SYNNEX

FAQ

What is the purpose of TD SYNNEX's new Center of Excellence in Latin America?

The Center of Excellence (CoE) aims to support business partners in exploring cutting-edge technologies, co-creating solutions, and generating new business opportunities in the Latin American and Caribbean markets.

Where is TD SYNNEX's new Center of Excellence located?

The main Center of Excellence is headquartered in São Paulo, Brazil, with support locations throughout the Latin America and Caribbean region.

What technologies does TD SYNNEX's Center of Excellence focus on?

The CoE focuses on AI, data, automation, customized solutions, sustainability, IBM software, Storage, and Red Hat technologies (Openshift, Ansible, and RHEL).

How many professionals are supporting TD SYNNEX's Center of Excellence?

The Center of Excellence is supported by a team of over 25 professionals located in different countries across the Latin America and Caribbean region.

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