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Powerhouse Afimi Records Joins Sanwire Corp. Subsidiary

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Intercept Music, a subsidiary of Sanwire Corporation (OTC PINK: SNWR), has partnered with Afimi Music Records to provide marketing, promotional, and merchandising services. This collaboration aims to enhance audience engagement and revenue growth for Afimi Music, which has a strong track record in the industry with hits from artists like Canibus and Kali Ranks. The partnership grants Afimi access to Intercept’s comprehensive tools, including distribution and social media acceleration, positioning both companies for growth in the rapidly expanding independent music sector.

Positive
  • Partnership with Afimi Music Records enhances Intercept's market reach.
  • Afimi Music has a proven track record with previous successful artists.
  • Access to comprehensive Intercept Music tools supports revenue growth.
Negative
  • None.

Successful Independent Music Label Built by Proven Producers of Gold and Platinum-Selling Records

LOS ANGELES, CA / ACCESSWIRE / July 6, 2022 / Intercept Music, Inc., wholly owned subsidiary of entertainment-technology innovator Sanwire Corporation, has announced that influential label Afimi Music Records is the latest independent label to enlist for Intercept's industry-leading marketing, promotional, and merchandising services. Headed by longtime music executives - including CEO Kalief Grant, COO Shawn Mickelonis, Vice President Carlos Dukes, VP of Production Armada tha Producer, Director of International Operations Isa, and Director of Media Fix - behind such artists as Canibus and Kali Ranks, Afimi Records has earned its reputation as an important player in the independent music industry. The announcement was made today by Tod Turner, CEO of Intercept Music.

"The folks at Afimi Music are the ideal customer we had in mind when we created Intercept," said Turner. "They have a 360-degree perspective of the music industry, having come from major labels and also having the independent's mindset. This is the kind of record company that understands how our offering helps them build audiences for their artists and ultimately drive revenue for their business."

Afimi Music Records was formed in 2009 by veteran music executives who had proven themselves with massive successes on behalf of major labels including MCA, Reprise, DefJam, and Interscope Records. The gold and platinum-certified records in the Afimi Music backstory include "4,3,2,1" from the LL Cool J "Phenomenon" album, "Can-i-bus" by Canibus, "Youssou N'Dour" from the "Bulworth" soundtrack, and "Kill Dem All - Kali Ranks" from "Russell Simmons - The Show" soundtrack. The young independent label has stayed on top of the industry, signing such emerging acts as Stephanie Adler, Charlie Mayne, Afm Jynx, and G-mack, and is on track to sign dozens more in the next year.

"We at Afimi Music are so excited to have Intercept Music as our distribution and marketing service partner," said Mickelonis, COO of Afimi Music. They are the perfect solution for independent labels like us. Finally there's a provider to super serve independent labels."

Afimi Music immediately gains access to the full suite of Intercept Music tools, including worldwide distribution, promotional and marketing capabilities including playlisting and social media acceleration, and merchandising and retail sales features.

About Intercept Music

Intercept Music champions creative iconoclasts. The entertainment technology company harnesses the power of premium distribution, sizzling social media, meaningful marketing, monumental merchandising, and customizable promotional services to empower independent labels and their artists to build audiences and drive revenue. The Software as a Service (SaaS) company focuses exclusively on the independent music market, the fastest-growing sector of the music industry. Intercept Music is a wholly-owned subsidiary of Sanwire Corporation (OTC PINK:SNWR), a company focused on advanced technologies for the entertainment industry. Learn more at interceptmusic.com or visit Intercept Music's Instagram, Twitter, and Facebook.

Sanwire Corporation (OTC PINK:SNWR), a diversified company with a focus on technologies for the entertainment industry, has been involved in aggregating technologies for a number of years. We look for opportunities in fragmented markets, where technology can be applied to consolidate services into a single platform of delivery. Our current focus is advanced entertainment technologies. For more information, visit sanwirecorporation.com.

For further inquiries, contact ir@sanwirecorporation.com, or press@interceptmusic.com

Safe Harbor Statement: This release contains forward-looking statements. All statements regarding our expected future financial positions, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, listing on the OTC Markets, including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements and involve risks, uncertainties, and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE: Sanwire Corporation



View source version on accesswire.com:
https://www.accesswire.com/707654/Powerhouse-Afimi-Records-Joins-Sanwire-Corp-Subsidiary

FAQ

What recent partnership was announced by Sanwire Corporation (SNWR)?

Sanwire Corporation (SNWR) announced a partnership with Afimi Music Records to provide marketing and promotional services.

Who is Afimi Music Records and what is their significance?

Afimi Music Records is an independent label led by experienced music executives known for producing gold and platinum records.

What services will Intercept Music provide to Afimi Music?

Intercept Music will provide Afimi Music with marketing, promotional, and merchandising services, including worldwide distribution.

How does the partnership benefit Afimi Music?

The partnership provides Afimi Music with tools for audience building and revenue generation, vital for independent labels.

What is the focus of Sanwire Corporation (SNWR)?

Sanwire Corporation focuses on advanced entertainment technologies and aims to consolidate services in fragmented markets.

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