Snipp Interactive Inc. Releases Comprehensive Sports Marketing Toolkit for Brands Seeking Consumer Engagement and Loyalty Boost

Rhea-AI Summary

Snipp Interactive Inc. releases critical resources on sports marketing trends, providing brands with essential insights to enhance consumer engagement and sales growth. The company offers a comprehensive guide on the latest trends in sports marketing, real-life examples of successful strategies, a sports event calendar, and specific strategies for leveraging high-engagement events like March Madness. Snipp's modular suite of solutions supports brands in implementing effective sports marketing campaigns, including promotions, sweepstakes, receipt processing, customer loyalty, and gambit rewards.

VANCOUVER, BC / ACCESSWIRE / April 2, 2024 / Snipp Interactive Inc. ("Snipp" or the "Company") (TSXV:SPN)(OTCPK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, has released a series of critical resources aimed at guiding brands through the rapidly evolving landscape of sports marketing. These new resources provide essential insights into how brands can take advantage of sports marketing to increase consumer engagement, sales growth, and brand loyalty.

The cornerstone resource, "Trends in Sports Marketing," provides analyses of the latest trends within the sports marketing realm. It addresses the significant impacts of digitization, detailing the rise of second-screen experiences, the burgeoning influence of sports betting, the integration of NFTs, and the expanding roles of mixed reality and the metaverse in fan interaction. This extensive guide is indispensable for brands strategizing to navigate an increasingly digital sports world.

"Snipp Interactive Inc. is helping to redefine the intersection of technology, marketing, and fan engagement as it applies to CPG brands and the sports world. Our tailored solutions allow brands to harness the excitement of sporting events, translating it into brand loyalty and sales growth," stated Chris Cubba at Snipp Interactive Inc. "In an age where sports and interactive technology converge, Snipp provides the strategic leverage for marketers to engage with their target audience on a deeper level."

Complementing this foundational resource, Snipp Interactive Inc. provides a series of "Sports Marketing Examples," providing real-life examples of how brands have implemented their sports marketing strategies, including programs that Snipp is running. This resource features eleven case studies that showcase how innovative campaigns bridge the gap between sports and consumer engagement, resulting in enhanced brand visibility, loyalty, and sales.

A third resource, the "Sports Marketing Event Calendar" provides brands with an easy-to-use, visual guide highlighting the key US and European sporting events throughout the year. From basketball to tennis to F1 racing, this calendar is a roadmap for aligning marketing strategies with peak periods of sports-related audience engagement.

Finally, the "March Madness Marketing: 5 Key Plays" guide zeroes in on the NCAA collegiate basketball tournament held in the US during March and April. It provides five potential strategies to leverage the excitement surrounding one of the most engaging events on the US sports calendar (March Madness is a trademark of the National Collegiate Athletic Association). This guide reinforces the importance of aligning marketing strategies around high-engagement sporting events to connect a dedicated fanbase with a company's products and brand.

Snipp Interactive Inc.'s modular suite of solutions helps brands implement their sports marketing strategies. These solutions are key for any brand looking to succeed in the competitive sports marketing arena and establish lasting connections with sports fans, whether locally, nationally or globally. Examples of products that can support brands' sports marketing campaigns include:

Promotions, Sweepstakes & Contest Management: Snipp enables sports marketers to design and deploy a variety of promotional campaigns that capitalize on fan excitement and game-day anticipation, increasing product visibility and consumer engagement.

Receipt Processing Platform: Snipp's receipt processing technology provides a critical link between purchase behavior and marketing strategy. Sports marketers can create, store, and channel-agnostic promotions and gain invaluable insights into consumer purchasing patterns.

Customer Loyalty Platform: Snipp's customer loyalty platform helps sports marketers build lasting relationships by rewarding repeat purchases and ongoing engagement., Sports brands can foster a dedicated following and turn casual consumers into brand ambassadors.

Gambit Rewards: Sports and gaming rewards enhance loyalty programs and generate member engagement, centered around the sports calendar, with a risk-free betting environment.

With comprehensive resources and insight into sports marketing strategies and abroad portfolio of solutions, Snipp is poised to support brands that want to start with sports marketing or accelerate their current strategies. Learn from Snipp's promotions and loyalty experts by scheduling an advisory call here.

About Snipp:

Snipp Interactive Inc. (TSXV:SPN);(OTC PINK:SNIPF) is a leading Platform-as-a-Service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the Platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCHECK, the Platform's Receipt Processing Module has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the Platform's full scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the Platform's modular catalogue of digital and physical rewards provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the Platform's gaming module solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. For more information, visit Snipp's website at www.snipp.com and its profile on SEDAR+ at www.sedarplus.ca.

Snipp is headquartered in Vancouver, Canada with a presence across the United States, Canada, Ireland, Europe, and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

FOR FURTHER INFORMATION PLEASE CONTACT:

Snipp Interactive Inc.
Jaisun Garcha
Chief Financial Officer
investors@snipp.com
1-888-99-SNIPP

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

SOURCE: Snipp Interactive Inc.

View the original press release on accesswire.com

FAQ

What resources has Snipp Interactive Inc. released related to sports marketing?

Snipp Interactive Inc. has released resources on sports marketing trends, real-life examples of successful strategies, a sports event calendar, and specific strategies for leveraging high-engagement events like March Madness.

How can brands benefit from Snipp's resources on sports marketing?

Brands can benefit from Snipp's resources by gaining essential insights to enhance consumer engagement and sales growth, implementing effective sports marketing campaigns, and leveraging high-engagement events to connect with sports fans.

What solutions does Snipp offer to support sports marketing campaigns?

Snipp offers solutions such as promotions, sweepstakes, receipt processing, customer loyalty, and gambit rewards to support brands in implementing successful sports marketing campaigns.

What is the significance of the 'March Madness Marketing: 5 Key Plays' guide released by Snipp Interactive Inc.?

The 'March Madness Marketing: 5 Key Plays' guide provides five potential strategies to leverage the excitement surrounding the NCAA collegiate basketball tournament, emphasizing the importance of aligning marketing strategies around high-engagement sporting events.

How can brands connect with sports fans using Snipp's solutions?

Brands can connect with sports fans by implementing promotions, sweepstakes, receipt processing, customer loyalty, and gambit rewards solutions offered by Snipp Interactive Inc.

What types of insights can brands gain from Snipp's resources on sports marketing?

Brands can gain insights into the latest trends in sports marketing, successful strategies through real-life examples, and specific strategies for leveraging high-engagement events like March Madness.

Why is Snipp Interactive Inc.'s suite of solutions important for brands in the sports marketing arena?

Snipp's suite of solutions is important for brands in the sports marketing arena as it helps in implementing effective sports marketing campaigns, enhancing consumer engagement, and establishing lasting connections with sports fans.

How can brands leverage Snipp's resources to succeed in sports marketing?

Brands can leverage Snipp's resources by gaining essential insights, implementing effective sports marketing campaigns, and connecting with sports fans through high-engagement events like March Madness.

What is the focus of the 'Trends in Sports Marketing' resource released by Snipp Interactive Inc.?

The 'Trends in Sports Marketing' resource focuses on providing analyses of the latest trends within the sports marketing realm, including the impacts of digitization, second-screen experiences, sports betting, NFTs, mixed reality, and the metaverse in fan interaction.

How does Snipp Interactive Inc. help brands navigate the digital sports world?

Snipp Interactive Inc. helps brands navigate the digital sports world by providing essential insights into sports marketing trends, real-life examples of successful strategies, and specific strategies for leveraging high-engagement events like March Madness.