Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution
Zefr has announced a partnership with Snap Inc. (NYSE: SNAP) to launch a new Brand Safety and Suitability Measurement solution for Snapchat. The solution provides advertisers with independent, third-party verification of content adjacencies through Zefr's patented AI and machine learning technology. Through Zefr's Atrium dashboard, brands can access detailed reporting mapped to twelve suitability categories, ensuring their ads appear in suitable environments. The post-bid measurement product analyzes video, audio, and text content across Snap's key ad inventory sources, including Spotlight.
Zefr ha annunciato una partnership con Snap Inc. (NYSE: SNAP) per lanciare una nuova soluzione di misurazione della sicurezza e idoneità del marchio per Snapchat. La soluzione offre agli inserzionisti una verifica indipendente e di terze parti delle adiacenze ai contenuti grazie alla tecnologia di intelligenza artificiale e machine learning brevettata di Zefr. Attraverso il dashboard Atrium di Zefr, i marchi possono accedere a report dettagliati suddivisi in dodici categorie di idoneità, garantendo che i loro annunci appaiano in ambienti appropriati. Il prodotto di misurazione post-bid analizza contenuti video, audio e testuali attraverso le principali fonti pubblicitarie di Snap, incluso Spotlight.
Zefr ha anunciado una asociación con Snap Inc. (NYSE: SNAP) para lanzar una nueva solución de medición de seguridad e idoneidad de marcas para Snapchat. La solución proporciona a los anunciantes una verificación independiente y de terceros de las adyacencias de contenido a través de la tecnología de inteligencia artificial y aprendizaje automático patentada de Zefr. A través del panel de control Atrium de Zefr, las marcas pueden acceder a informes detallados mapeados a doce categorías de idoneidad, asegurando que sus anuncios aparezcan en entornos apropiados. El producto de medición post-puja analiza contenido de video, audio y texto en las principales fuentes de inventario publicitario de Snap, incluyendo Spotlight.
Zefr는 Snap Inc. (NYSE: SNAP)와 파트너십을 맺고 Snapchat을 위한 새로운 브랜드 안전성 및 적합성 측정 솔루션을 출시한다고 발표했습니다. 이 솔루션은 광고주에게 Zefr의 특허받은 AI 및 머신 러닝 기술을 통해 콘텐츠 인접성에 대한 독립적이고 제3자 확인을 제공합니다. Zefr의 Atrium 대시보드를 통해 브랜드는 열두 개의 적합성 카테고리에 매핑된 상세 보고서에 접근할 수 있어 광고가 적합한 환경에서 게재되도록 보장합니다. 경매 후 측정 제품은 Spotlight을 포함한 Snap의 주요 광고 인벤토리 출처에서 비디오, 오디오 및 텍스트 콘텐츠를 분석합니다.
Zefr a annoncé un partenariat avec Snap Inc. (NYSE: SNAP) pour lancer une nouvelle solution de mesure de sécurité et d'adéquation de marque pour Snapchat. La solution offre aux annonceurs une vérification indépendante et tiers des adjacences de contenu grâce à la technologie d'intelligence artificielle et d'apprentissage automatique brevetée de Zefr. Grâce au tableau de bord Atrium de Zefr, les marques peuvent accéder à des rapports détaillés répartis en douze catégories de pertinence, garantissant que leurs annonces apparaissent dans des environnements appropriés. Le produit de mesure post-enchère analyse le contenu vidéo, audio et textuel à travers les principales sources d'inventaire publicitaire de Snap, y compris Spotlight.
Zefr hat eine Partnerschaft mit Snap Inc. (NYSE: SNAP) angekündigt, um eine neue Messlösung für Markensicherheit und -eignung für Snapchat zu lancieren. Die Lösung bietet Werbetreibenden eine unabhängige, dritte Verifizierung von Inhaltsadjazenz durch Zefrs patentierte KI- und Machine-Learning-Technologie. Über das Atrium-Dashboard von Zefr können Marken detaillierte Berichte zu zwölf Eignungskategorien abrufen, die sicherstellen, dass ihre Anzeigen in geeigneten Umgebungen erscheinen. Das Post-Bid-Messprodukt analysiert Video-, Audio- und Textinhalte über die wichtigsten Werbeinventarquellen von Snap, einschließlich Spotlight.
- Partnership enhances brand safety verification capabilities for advertisers
- Integration with Snapchat's advertising tools provides seamless experience
- Coverage across multiple ad inventory sources increases measurement scope
- Implementation of third-party verification improves transparency
- None.
Insights
This partnership introduces a significant advancement in brand safety technology for Snapchat's advertising ecosystem. The integration of Zefr's AI-powered measurement tools addresses a critical need in social media advertising - ensuring brand safety and content suitability at scale. The solution's ability to analyze video, audio and text content simultaneously represents a technical leap forward for advertisers on the platform.
The implementation across Snap's key ad inventory sources, particularly in Spotlight, opens new revenue opportunities while mitigating brand risk. This technology partnership could help Snap capture a larger share of brand advertising budgets that have been hesitant due to content adjacency concerns. The twelve suitability categories in the reporting dashboard provide granular control that matches industry standards and could improve advertiser confidence in the platform.
Brands to Gain Enhanced Transparency and Control Over Their Snapchat Campaigns Across Placements
"We are excited to partner with Snap to bring our advanced measurement capabilities to Snapchat, giving brands a powerful tool to ensure their ads are delivered in suitable and brand safe environments," said Richard Raddon, co-founder and co-CEO of Zefr. "Snapchat represents a key channel for reaching engaged audiences, and our partnership will allow advertisers to benefit from even deeper insights and actionable data on the platform."
Enhancing Transparency for Snap Advertisers
Zefr's Brand Safety and Suitability solution provides advertisers with independent, third-party verification of content adjacencies on Snapchat. This new post-bid measurement product leverages Zefr's proprietary AI to perform a comprehensive analysis of video, audio, and text content, ensuring maximum accuracy in determining brand safety and suitability. With coverage across Snap's key ad inventory sources, we anticipate that this will give advertisers even more confidence in the safety and suitability of spending on Snapchat.
"We are excited to partner with Zefr to provide an enhanced layer of brand safety and suitability for Snap advertisers," said Darshan Kantak, SVP of Revenue Product at Snap. "This collaboration marks a significant advancement in our brand safety efforts, granting advertisers both control and transparency over their campaigns. We are particularly thrilled to extend these solutions to Spotlight, an exciting format for our clients."
Zefr's solution integrates directly with Snapchat's advertising tools, offering a seamless experience for advertisers looking to enhance their campaigns' safety and suitability. Through Zefr's Atrium dashboard, brands gain access to detailed reporting and insights mapped to twelve different suitability categories, helping them make informed decisions about their media placements.
About Zefr
Zefr is the leading data company enabling responsible marketing in walled garden environments. Zefr's solutions empower brands to manage their content adjacency on scaled platforms such as YouTube, Meta, TikTok, and now Snapchat, in accordance with industry standard frameworks. Through its patented AI technology, Zefr offers brands and agencies more accurate and transparent targeting and measurement solutions. Headquartered in
About Snap Inc.
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles. For more information, visit snap.com.
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SOURCE Zefr Inc.
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