Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing
Later, a leading influencer marketing and social media management platform, has announced a groundbreaking partnership with Snap Inc. (NYSE: SNAP). The collaboration introduces two key integrations through Snapchat's APIs: creator profile discovery within Later's influencer marketing platform and automated content scheduling capabilities.
Later becomes the first platform to integrate both Snapchat's Public Profile API and Creator Discovery API. Marketers can now search for Snapchat creators by keyword, topic, and audience size, manage campaign collaborations, and streamline content scheduling across platforms. Creators gain access to Later's growth and monetization tools, including joining Later's creator network and managing brand collaborations.
With Snapchat's reported 850 million monthly active users globally, the partnership aims to expand with additional audience insights and reporting capabilities.
Later, una delle principali piattaforme di influencer marketing e gestione dei social media, ha annunciato una partnership innovativa con Snap Inc. (NYSE: SNAP). La collaborazione introduce due integrazioni chiave attraverso le API di Snapchat: la scoperta dei profili dei creatori all'interno della piattaforma di influencer marketing di Later e le capacità di programmazione automatizzata dei contenuti.
Later diventa la prima piattaforma a integrare sia la Public Profile API di Snapchat che la Creator Discovery API. Gli esperti di marketing possono ora cercare i creatori di Snapchat per parola chiave, argomento e dimensione del pubblico, gestire le collaborazioni delle campagne e semplificare la programmazione dei contenuti su più piattaforme. I creatori hanno accesso agli strumenti di crescita e monetizzazione di Later, inclusa l'opportunità di unirsi alla rete di creatori di Later e gestire le collaborazioni con i marchi.
Con i 850 milioni di utenti attivi mensili segnalati a livello globale su Snapchat, la partnership mira ad espandere ulteriormente le intuizioni sul pubblico e le capacità di reporting.
Later, una de las principales plataformas de marketing de influencers y gestión de redes sociales, ha anunciado una asociación innovadora con Snap Inc. (NYSE: SNAP). La colaboración introduce dos integraciones clave a través de las API de Snapchat: el descubrimiento de perfiles de creadores dentro de la plataforma de marketing de influencers de Later y las capacidades de programación automatizada de contenido.
Later se convierte en la primera plataforma en integrar tanto la Public Profile API de Snapchat como la Creator Discovery API. Los especialistas en marketing ahora pueden buscar creadores de Snapchat por palabra clave, tema y tamaño de audiencia, gestionar colaboraciones de campañas y optimizar la programación de contenido en múltiples plataformas. Los creadores obtienen acceso a las herramientas de crecimiento y monetización de Later, incluida la posibilidad de unirse a la red de creadores de Later y gestionar colaboraciones con marcas.
Con los 850 millones de usuarios activos mensuales reportados globalmente en Snapchat, la asociación tiene como objetivo expandirse con información adicional sobre la audiencia y capacidades de informes.
Later는 주요 인플루언서 마케팅 및 소셜 미디어 관리 플랫폼으로, Snap Inc. (NYSE: SNAP)와 혁신적인 파트너십을 발표했습니다. 이 협업은 Snapchat의 API를 통해 두 가지 주요 통합을 도입합니다: Later의 인플루언서 마케팅 플랫폼 내에서의 크리에이터 프로필 발견 및 자동 콘텐츠 일정 관리 기능입니다.
Later는 Snapchat의 Public Profile API와 Creator Discovery API를 모두 통합한 첫 번째 플랫폼이 됩니다. 마케팅 담당자는 이제 키워드, 주제 및 청중 규모별로 Snapchat 크리에이터를 검색하고, 캠페인 협업을 관리하며, 여러 플랫폼에서 콘텐츠 일정을 간소화할 수 있습니다. 크리에이터는 Later의 성장 및 수익화 도구에 접근할 수 있으며, Later의 크리에이터 네트워크에 가입하고 브랜드 협업을 관리할 수 있습니다.
전 세계적으로 보고된 8억 5천만 명의 월간 활성 사용자를 보유한 Snapchat과의 파트너십은 추가적인 청중 통찰력 및 보고 기능을 확장하는 것을 목표로 합니다.
Later, une plateforme leader en marketing d'influence et gestion des réseaux sociaux, a annoncé un partenariat révolutionnaire avec Snap Inc. (NYSE: SNAP). Cette collaboration introduit deux intégrations clés via les API de Snapchat : la découverte de profils de créateurs au sein de la plateforme de marketing d'influence de Later et des capacités de planification de contenu automatisées.
Later devient la première plateforme à intégrer à la fois la Public Profile API et la Creator Discovery API de Snapchat. Les marketeurs peuvent désormais rechercher des créateurs Snapchat par mot-clé, sujet et taille d'audience, gérer les collaborations de campagne et rationaliser la planification de contenu sur plusieurs plateformes. Les créateurs ont accès aux outils de croissance et de monétisation de Later, y compris la possibilité de rejoindre le réseau de créateurs de Later et de gérer les collaborations avec les marques.
Avec les 850 millions d'utilisateurs actifs mensuels rapportés dans le monde entier sur Snapchat, le partenariat vise à s'étendre avec des informations supplémentaires sur l'audience et des capacités de reporting.
Later, eine führende Plattform für Influencer-Marketing und Social Media Management, hat eine bahnbrechende Partnerschaft mit Snap Inc. (NYSE: SNAP) angekündigt. Die Zusammenarbeit führt zwei wichtige Integrationen über die APIs von Snapchat ein: die Entdeckung von Creator-Profilen innerhalb der Influencer-Marketing-Plattform von Later und automatisierte Content-Planungsfunktionen.
Later wird zur ersten Plattform, die sowohl die Public Profile API als auch die Creator Discovery API von Snapchat integriert. Marketer können nun Snapchat-Creator nach Schlüsselwort, Thema und Zielgruppengröße suchen, Kampagnenkooperationen verwalten und die Content-Planung über verschiedene Plattformen hinweg optimieren. Creator erhalten Zugang zu den Wachstums- und Monetarisierungstools von Later, einschließlich der Möglichkeit, dem Creator-Netzwerk von Later beizutreten und Markenkooperationen zu verwalten.
Mit 850 Millionen monatlich aktiven Nutzern, die weltweit auf Snapchat gemeldet sind, zielt die Partnerschaft darauf ab, mit zusätzlichen Zielgruppenanalysen und Reporting-Funktionen zu expandieren.
- First platform to integrate both Snapchat's Public Profile and Creator Discovery APIs
- Access to Snapchat's massive 850M monthly active user base
- Expansion of creator monetization opportunities
- Streamlined content management and scheduling capabilities
- None.
Insights
This partnership between Later and Snap represents a strategic move for Snap Inc. as it continues to build out its creator ecosystem and diversify revenue streams. By integrating both creator discovery and content scheduling APIs, Snap is effectively streamlining the creator-brand relationship process, which could drive increased advertiser spending on its platform.
The timing is particularly noteworthy as Snap has been working to recover from recent advertising headwinds and intense competition from TikTok and Instagram. By enhancing tools for brands to discover and work with Snapchat creators, Snap is addressing a critical gap in its monetization strategy. Creator-driven content has proven to generate higher engagement rates and conversion metrics across social platforms, potentially making Snapchat more attractive to advertisers seeking authentic connections with Gen Z and Millennial audiences.
For Snap's business model, this integration creates multiple potential revenue opportunities:
- Increased creator content could drive higher user engagement and time spent on platform
- Streamlined brand partnerships may attract more advertising dollars to Snapchat
- Enhanced analytics could improve ad targeting and performance metrics
While not an immediate revenue driver, this partnership aligns with Snap's longer-term strategy to build a sustainable creator economy within its ecosystem. The planned expansion to include additional audience insights suggests Snap is committed to developing a comprehensive creator marketplace that could eventually rival those of larger competitors.
Investors should monitor whether this partnership leads to meaningful improvements in creator retention, advertiser adoption, and ultimately, revenue diversification for Snap in coming quarters.
Through Later's platform, marketers can now access and search for Snapchat creators by keyword, topic, and audience size. Brands can review creators' content across platforms, add creators to lists and manage campaign collaborations, and streamline the entire process of Snapchat creator partnerships. The integration also enables efficient content scheduling and publishing, allowing marketers to plan and execute their Snapchat strategy alongside other social platforms.
Snapchat creators also gain access to Later's suite of growth and monetization tools, including the ability to join Later's creator network, connect with leading brands on campaigns, and manage their brand collaborations. Creators can also leverage Later's analytics, planning tools, and customizable Link in Bio to optimize their presence and drive revenue.
"Our partnership with Snapchat represents the future of creator marketing," said Scott Sutton, CEO at Later. "With Snapchat's high reach among Gen Z and Millennial audiences, we're bridging a critical gap between brands and creators. By integrating with Snapchat's APIs, we're making it seamless for brands to tap into the unique influence and trust Snapchat creators have built with their audiences, while giving creators the tools to both monetize and maintain authentic brand partnerships."
Fintan Gillespie, Director, US Revenue Partnerships at Snap Inc. added, "Later's dedication to innovation and data-driven influencer marketing aligns perfectly with our commitment to help creators build their business and brands drive real results. We're thrilled to announce these integrations, which will unlock new opportunities for creators and brands to collaborate seamlessly and effectively within Later Influence and enable them to publish content to Snapchat via Later Social."
With over 850 million monthly active users globally, Snapchat offers brands unique engagement opportunities through a variety of immersive and innovative ad formats. Later and Snapchat plan to expand the partnership by integrating additional audience insights and reporting capabilities.
For more information, visit later.com .
About Later
Later is the enterprise leader in social media and influencer marketing software, services, and data. Our integrated platform empowers brands, agencies, and creators to maximize the value of social through streamlined workflows—from creator discovery and affiliate marketing to content scheduling and ROI measurement. Leveraging proprietary insights from billions of social interactions and deep integrations with platforms like Meta and TikTok, Later provides data-driven guidance to drive audience growth, engagement, and revenue. Trusted by brands like Crumbl, Kylie Cosmetics, ESPN, and YouTube, and known for pioneering Link in Bio, we bridge creativity and performance to deliver measurable outcomes and lead in the creator economy. Learn more at later.com.
CONTACT: Steph Hadas ;later@5wpr.com
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