Snail Games Launches Annual Steam Publisher Sale Event with Record Discounts and New Content Updates

Rhea-AI Summary

Snail Games (NASDAQ: SNAL) has launched its annual Steam Publisher Sale, offering significant discounts across its gaming portfolio. The event, historically driving daily unit sales to 1.6x the average of non-promotional periods, features the company's deepest discounts to date. Key offerings include Bellwright at 20% off, ARK Franchise Bundle with 20% discount, PixARK at 57% off, and West Hunt at 50% off. The sale also promotes upcoming titles like Robots at Midnight (launching June 19, 2025), Echoes of Elysium, and Zombie Rollerz: The Last Ship, with demos available during Steam Next Fest. The company aims to leverage these promotional windows for both immediate revenue growth and long-term player engagement, focusing on back catalog titles, early access games, and new releases.

Positive

• Historical performance shows 1.6x increase in daily unit sales during promotional periods
• Offering highest discounts to date across key titles
• Strategic timing with Steam Next Fest to maximize visibility
• Expanded portfolio including recent launches and content updates
• Multiple new game launches and demos available to drive future growth

Negative

• Deep discounts may impact short-term revenue per unit
• Heavy reliance on promotional periods for sales growth

Insights

Gaming Industry Analyst

Snail Games' annual Steam sale targets 1.6x+ sales growth with aggressive discounting strategy driving both short-term revenue and long-term user acquisition.

Snail Games has launched its annual Steam Publisher Sale, historically one of its most significant revenue-generating events of the year. Last year's sale drove daily unit sales to 1.6x the average of non-promotional periods, and the company aims to exceed this benchmark in 2025 with its deepest discounts to date. The strategy demonstrates Snail's sophisticated understanding of the digital gaming lifecycle, using promotional windows not just for immediate revenue but as strategic user acquisition opportunities for both new and catalog titles.

The promotional depth is noteworthy, with discounts ranging from 15% to 57% across their portfolio. Key titles like the ARK Franchise Bundle (including ARK: Survival Evolved and ARK: Survival Ascended) are being offered at 20% off already-discounted prices, while PixARK reaches a substantial 57% discount. Early access title Bellwright is seeing its highest discount since launch at 20%, strategically timed ahead of upcoming content drops.

Beyond the immediate sales impact, Snail is leveraging this high-visibility window to showcase upcoming titles and build wishlists - a critical KPI for future sales forecasting. New titles like Robots at Midnight (launching June 19) and Echoes of Elysium are prominently featured in the "Wishlist Now" section, while Zombie Rollerz: The Last Ship is participating in Steam Next Fest with a playable demo.

This balanced approach of monetizing existing titles while building anticipation for upcoming releases demonstrates a cohesive portfolio strategy designed to smooth revenue across product lifecycles - particularly important for maintaining growth momentum between major releases in the games-as-a-service model that dominates digital distribution platforms.

CULVER CITY, Calif., June 09, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, is hosting its annual Publisher Sale on Steam, marking one of its most impactful revenue-driving windows of the year. With deep discounts across its publishing portfolio and several anticipated titles previewing during Steam Next Fest, the event underscores Snail’s continued growth and momentum to drive player acquisition across its game portfolio.

Snail Games’ Steam Publisher Sale event continues to be a major driver of revenue and user acquisition, driving daily unit sales to 1.6x the average of non-promotional periods during last year’s event. Snail Games aims to exceed this figure, offering the highest discounts to date on key titles, and a more robust portfolio including recent launches and content updates. These sale windows not only generate short-term revenue growth opportunities but more importantly serve as high-impact discovery opportunities for back catalog titles, early access games, and new releases to build the foundation for long-term player engagement and sustained monetization.

Historically High Discount

Bellwright sees its highest discount since its early access launch at 20% off on Steam during the Publisher Sale, as Snail Games aims to drive player acquisition ahead of upcoming content drops, including an exclusive Mod Kit available now on the Epic Games Store.

Fan Favorites & Content Updates

ARK Franchise Bundle - ARK: Survival Evolved, ARK: Survival Ascended, PixARK and ARK Park are leveraging franchise equity to drive user acquisition and conversion with 20% off the already discounted titles.
PixARK - The voxel-based survival and creature-taming title is available at 57% off and included in the ARK Franchise Bundle.
West Hunt - Multiplayer social deduction title West Hunt is 50% off, sustaining long-tail engagement since its launch in 2023 through strong community activity and creator-led discoverability.
The Cecil: A Journey Beyond - Psychological horror title, inspired by the real-life Cecil Hotel in Los Angeles, is 15% off and features a new update.
Chasmal Fear - Sci-fi horror FPS Chasmal Fear is 15% off, with a massive update that addresses player feedback to expand its player base and strengthen retention.
Survivor Mercs - Extraction roguelite Survivor Mercs is 38% off with a playable demo available, pushing for early access growth and feedback-driven development.

Highlighted Upcoming Titles

Robots at Midnight - Action RPG Robots at Midnight, launching on June 19, 2025, is now available to Wishlist on Steam and for pre-order on Xbox, building early audience momentum.
Echoes of Elysium - Airship survival RPG Echoes of Elysium is highlighted in the Snail Games “Wishlist Now” section and debuts its first public demo ahead of Steam Next Fest, targeting Wishlist growth and early player onboarding.
Zombie Rollerz: The Last Ship - Tower defense-on-wheels roguelite, Zombie Rollerz is participating in Steam Next Fest with a live demo available now, anchoring its visibility ahead of release.

About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.

Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "may," "predict," "continue," "estimate" and "potential," or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and include, but are not limited to, the Publisher Sale on Steam being one of the Company’s most impactful revenue-driving windows of the year and a major driver of revenue and user acquisition for the Company and that these sale windows not only generate short-term revenue growth opportunities, but more importantly serve as high-impact discovery opportunities for back catalog titles, early access games, and new releases to build the foundation for long-term player engagement and sustained monetization. You should carefully consider the risks and uncertainties described in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company's Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.

Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com

FAQ

What discounts is Snail Games (SNAL) offering in its Steam Publisher Sale 2025?

Snail Games is offering various discounts including 20% off Bellwright, 20% off the ARK Franchise Bundle, 57% off PixARK, and 50% off West Hunt

How successful was Snail Games' previous Steam Publisher Sale?

The previous sale drove daily unit sales to 1.6x the average of non-promotional periods

When is Robots at Midnight launching on Steam?

Robots at Midnight is scheduled to launch on June 19, 2025

What new games is Snail Games (SNAL) featuring in Steam Next Fest?

Snail Games is featuring demos for Echoes of Elysium and Zombie Rollerz: The Last Ship during Steam Next Fest

What is included in the ARK Franchise Bundle on Steam?

The ARK Franchise Bundle includes ARK: Survival Evolved, ARK: Survival Ascended, PixARK, and ARK Park