SharkNinja Revolutionizes Floor Cleaning with New Shark® PowerDetect™ Technology Available in Robot and Cordless Vacuums

Rhea-AI Summary

SharkNinja (NYSE: SN) has unveiled two groundbreaking vacuum cleaners at IFA 2024: the Shark® PowerDetect™ Clean & Empty Cordless Vacuum and the Shark® PowerDetect™ NeverTouch Pro 2-in-1 Robot Vacuum and Mop. These products feature innovative PowerDetect™ technology that detects dirt, edges, floor types, and corners to enhance cleaning capabilities.

The NeverTouch Pro robot vacuum boasts NeverMiss™, NeverStuck™, and NeverTouch™ technologies, offering up to a month of hands-free cleaning. The Clean & Empty Cordless Vacuum provides powerful suction with up to 70 minutes of runtime and an Auto-Empty Dock. Both products are available in the U.S., with the robot vacuum priced at $749.99 and the cordless vacuum at $449.99.

Positive

• Introduction of two innovative vacuum cleaners with advanced PowerDetect™ technology
• NeverTouch Pro robot vacuum offers up to a month of hands-free cleaning and maintenance
• Clean & Empty Cordless Vacuum provides powerful suction with up to 70 minutes of runtime
• Auto-Empty Dock feature reduces dust exposure by 150X compared to manual emptying
• Both products available for immediate purchase in the U.S. market

Negative

• Relatively high price points for both vacuum models

With industry-first innovations including self-emptying and self-cleaning features, this new line of vacuums is Shark’s most advanced, powerful and purposeful to-date

BERLIN--(BUSINESS WIRE)-- Today at IFA 2024, SharkNinja ®, Inc. (NYSE: SN), a global product design and technology company, is introducing two new vacuums with first-of-their-kind capabilities. The Shark^® PowerDetect™ Clean & Empty Cordless Vacuum and Shark^® PowerDetect™ NeverTouch Pro 2-in-1 Robot Vacuum and Mop feature groundbreaking, consumer- inspired technology to combine power, performance and intelligence for best-in-class cleaning.

The Shark® PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop. (Photo: Business Wire)

Shark’s PowerDetect™ technology makes this line of products Shark’s smartest, most powerful, solution-oriented engineering to date. Both the robot and cordless vacuums feature PowerDetect™ technology that detect dirt, edges, floor types, and corners to elevate cleaning capabilities and reduce human involvement, achieving the most powerful cleaning solutions to date.

“This PowerDetect™ line of vacuums was created with solving consumer problems at the core, and we know that with these advancements, we are solidifying SharkNinja’s positioning in the category as the smartest choice for today’s consumer,” said Neil Shah, Chief Commercial Officer. “Our PowerDetect™ Cordless and Robot vacuums set a new standard for the industry in the level of automation each provides in addition to unmatched cleaning power, these products are truly in a class of their own and we can’t wait for consumers around the world to experience these new vacuums.”

The Shark^® PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop

This revolutionary vacuuming and mopping robot can capture more, reach further¹ and is truly autonomous. Built with Shark’s all-new cleaning technology that allows it to self-clean, self-empty and self-refill, the brand has delivered a reliable, hands-free clean every time. Key features include:

• NeverMiss™: Designed to detect & react to stuck-on stains, different floor types, edges, and even unseen dirt, NeverMiss Technology™ captures more with each clean².
  • DirtDetect identifies areas with more debris then boosts vacuuming performance and StainDetect easily targets areas with stains and the robot will boost mopping performance by taking multiple cleaning passes.
  • EdgeDetect blasts air to push debris from edges into the robot’s cleaning path. While mopping, it extends the pad up to an inch for edge-to-edge mop cleaning.
• NeverStuck™: Achieve up to 2X better cleaning coverage³ with NeverStuck Technology™ which allows the robot to lift itself over obstacles and across thresholds. When mopping, it keeps the pad above carpets to prevent transferring wet messes and deliver whole-home coverage.
  • The advanced 3D sensor and 360° LiDAR work together so the robot can detect and avoid obstacles and furniture, adapting to everyday changes while diligently cleaning.
• NeverTouch™: Enjoy up to a month of hands-free cleaning and maintenance with the NeverTouch™ Pro Base which automatically empties debris into the 60-day capacity bin, automatically refills its own water tank for up to 30 days, and washes and dries the mopping pad after every clean.
  • This expertly designed base captures and traps 99.97% of allergens⁴ and dust and Odor Neutralizer Technology traps odors to freshen your home.

The Shark^® PowerDetect™ Clean & Empty Cordless Vacuum

This innovative cordless vacuum offers the best debris cleaning⁵ of any cordless vacuum in the category and achieves Shark’s most powerful cordless suction to date⁶ with up to 70 minutes⁷ of uninterrupted cleaning in a compact design. Key features include:

• Four Intelligent PowerDetect™ Technologies: Designed to detect hidden dirt, edges & corners, different floor types, and cleaning direction, then automatically boosts power to increase cleaning up to 75%when carpet & dirt are detected⁸
• Auto-Empty Dock: Built to automatically charge and empty after every clean, consumers can have confidence that their vacuum is always ready for action. The Auto-empty dock seals away fine dust, debris, allergens and odors resulting in 150X less dust exposure⁹ than manual emptying.
• DuoClean Detect™ Nozzle: Created to capture more dirt, dust and debris¹⁰, this nozzle features two self-cleaning brushrolls, detect and react technology.
  • While most vacuums leave behind debris on the backward stroke, Shark is equipped with DirectionDetect technology to pick up debris in both forward and reverse, preventing the need to re-clean the same area.
  • The DuoClean Detect nozzle, is effective on all floor types and excels at picking up pet and human hair without the risk of hair wrap.

The Shark^® PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop and The Shark^® PowerDetect™ Clean & Empty Cordless Vacuum are both available now in the U.S. on SharkClean.com for a suggested retail price of $749.99 and $449.99, respectively. Beginning this fall, both products will be at select retailers (Amazon, Best Buy and Walmart) nationwide and in select markets globally.

For more on the insights and innovation behind the Shark^® PowerDetect™ NeverTouch™ Pro 2-in-1 Robot Vacuum and Mop and The Shark^® PowerDetect™ Clean & Empty Cordless Vacuum, visit here.

About SharkNinja, Inc.

SharkNinja, Inc. (NYSE: SN) is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,000 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit SharkNinja.com.

¹ vs. Shark Matrix™ 2-in-1
² vs. Shark Matrix™ 2-in-1
³ vs. Shark ION
⁴ Based on ASTM F1977 of particles .3 microns and larger. Allergens are non-living matter
⁵ Based on geomean of ASTMF2607 and IEC62885-2(5.5) vs. cordless market.
⁶ Based on ASTM F558, measured at the hand vac in BOOST mode.
⁷ In ECO mode, tested at the hand vac.
⁸ ECO vs. Detect Boost (with both carpet & dirt), based on ASTM F608
⁹ Based on third party-plume testing while emptying vs. Shark^® Navigator^® upright manual empty US/CAN NV130
¹⁰ vs. original DuoClean Nozzle

View source version on businesswire.com: https://www.businesswire.com/news/home/20240905110596/en/

Media Relations: PR@sharkninja.com

Investor Relations: IR@sharkninja.com

Source: SharkNinja

FAQ

What new products has SharkNinja (SN) introduced at IFA 2024?

SharkNinja (SN) introduced two new vacuum cleaners at IFA 2024: the Shark® PowerDetect™ Clean & Empty Cordless Vacuum and the Shark® PowerDetect™ NeverTouch Pro 2-in-1 Robot Vacuum and Mop.

What is the key technology featured in SharkNinja's (SN) new vacuum cleaners?

The key technology featured in SharkNinja's (SN) new vacuum cleaners is PowerDetect™ technology, which detects dirt, edges, floor types, and corners to enhance cleaning capabilities.

How long can the Shark® PowerDetect™ NeverTouch Pro robot vacuum clean without intervention?

The Shark® PowerDetect™ NeverTouch Pro robot vacuum can clean for up to a month without intervention, thanks to its NeverTouch™ Pro Base that automatically empties debris and refills water.

What is the runtime of the Shark® PowerDetect™ Clean & Empty Cordless Vacuum?

The Shark® PowerDetect™ Clean & Empty Cordless Vacuum offers up to 70 minutes of uninterrupted cleaning time.

What are the prices of SharkNinja's (SN) new vacuum cleaners in the U.S. market?

In the U.S. market, the Shark® PowerDetect™ NeverTouch Pro 2-in-1 Robot Vacuum and Mop is priced at $749.99, while the Shark® PowerDetect™ Clean & Empty Cordless Vacuum is priced at $449.99.