SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand
SharkNinja (NYSE: SN) has announced a multi-year partnership with David Beckham, who will serve as the global brand ambassador for their Ninja brand. Known for his cooking prowess, Beckham will collaborate with Ninja to boost brand awareness and promote their innovative, user-friendly appliances. The partnership aims to highlight the benefits of current products and support product expansion. SharkNinja CEO, Mark Barrocas, expressed enthusiasm for the collaboration, emphasizing shared values of performance and quality.
- Multi-year partnership with globally recognized celebrity David Beckham.
- Collaborative effort to promote Ninja's innovative and user-friendly products.
- Potential increase in brand visibility and market expansion.
- Shared values of performance and quality between Beckham and Ninja.
- No specific financial terms of the partnership disclosed.
- Uncertain impact on short-term revenue and profitability.
- Market reaction to celebrity endorsements may vary.
SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand (Photo: David Beckham)
The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.
David Beckham said: “I love to be at home creating meals for my family either in the kitchen or cooking outside so I’m delighted to partner with Ninja to help bring greater awareness to their amazing products. I look forward to working with their fantastic team.”
“We are so proud to partner with David Beckham as we continue to expand the Ninja brand both inside and outside the home, and reach consumers around the world,” said Mark Barrocas, Chief Executive Officer at SharkNinja. “David shares our commitment to performance and quality, sets the same unimaginably high bar that we do, and is deeply passionate about cooking. We are so excited to work with him to bring the Ninja story to life and help us advance our mission to positively impact people’s lives around the world.”
For additional information on Ninja, please visit www.ninjakitchen.com.
About SharkNinja
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star products that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in
About David Beckham
David Beckham is one of England’s most successful footballers. With a career spanning 20 years, David has played with some of the most successful clubs in the world, including Manchester United and Real Madrid, as well as the
In 2018, David fulfilled a life-long ambition to be an owner of a football club when his group was awarded the Major League Soccer Franchise for the city of
In 2019, David founded his own content studio, Studio 99. The studio operates both editorial and commercial production, and specialises in developing and producing premium documentary features, series and formats for global platforms and networks, including Netflix and Disney+.
Throughout his life, David has been committed to supporting charities and projects that seek to drive change for the better. David has worked with UNICEF for nearly 20 years as a Goodwill Ambassador, a role that promotes and protects the rights of the world’s most vulnerable children. In 2015, David launched the 7 Fund with UNICEF - a unique partnership to give vulnerable and disadvantaged children the opportunity to reach their full potential. David also campaigns for Malaria No More, using his platform to ensure the world and its leaders hear the urgent message of the malaria fight. While, in his position as Ambassadorial President of the British Fashion Council (BFC), David helps promote and nurture British fashion and the UK’s creative industries.
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SharkNinja
Media Relations: PR@SharkNinja.com
Investor Relations: IR@SharkNinja.com
Source: SharkNinja
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