Ninja Disrupts the Outdoor Grilling Market with Launch of FlexFlame™
SharkNinja (NYSE: SN) has launched the Ninja FlexFlame, its first propane outdoor cooking system priced at $999.99. The innovative system combines five cooking methods - grilling, smoking, roasting, griddling, and pizza-making - in a single unit.
The FlexFlame features CyclonicHeat-iQ technology, incorporating rapid convection airflow, precision propane flame control, and Woodfire Technology. Key capabilities include a high-velocity convection fan for faster cooking, preheating to 600°F in seven minutes, and using 25% less propane compared to Weber Genesis. The system requires only two cups of pellets for smoking functionality.
The product is currently available on NinjaKitchen.com and at select retailers in California, including Home Depot and ACE Hardware. Additional accessories are available separately, with global launch planned for 2026. The launch addresses market demand, as 47% of consumers own more than three cooking devices.
SharkNinja (NYSE: SN) ha lanciato il Ninja FlexFlame, il suo primo sistema di cottura all'aperto a propano, al prezzo di $999.99. Il sistema innovativo combina cinque metodi di cottura - grigliatura, affumicatura, arrostimento, cottura su piastra e preparazione della pizza - in un'unica unità.
Il FlexFlame presenta la tecnologia CyclonicHeat-iQ, che incorpora un rapido flusso d'aria di convezione, controllo preciso della fiamma a propano e tecnologia Woodfire. Le principali caratteristiche includono una ventola di convezione ad alta velocità per una cottura più rapida, preriscaldamento a 600°F in sette minuti e utilizzo del 25% in meno di propano rispetto al Weber Genesis. Il sistema richiede solo due tazze di pellet per la funzionalità di affumicatura.
Il prodotto è attualmente disponibile su NinjaKitchen.com e presso rivenditori selezionati in California, tra cui Home Depot e ACE Hardware. Accessori aggiuntivi sono disponibili separatamente, con un lancio globale previsto per il 2026. Il lancio risponde alla domanda del mercato, poiché il 47% dei consumatori possiede più di tre dispositivi di cottura.
SharkNinja (NYSE: SN) ha lanzado el Ninja FlexFlame, su primer sistema de cocina al aire libre a propano, con un precio de $999.99. El sistema innovador combina cinco métodos de cocción - parrilla, ahumado, asado, plancha y elaboración de pizza - en una sola unidad.
El FlexFlame cuenta con la tecnología CyclonicHeat-iQ, que incorpora un rápido flujo de aire de convección, control preciso de la llama de propano y tecnología Woodfire. Las capacidades clave incluyen un ventilador de convección de alta velocidad para una cocción más rápida, precalentamiento a 600°F en siete minutos y uso de un 25% menos de propano en comparación con el Weber Genesis. El sistema requiere solo dos tazas de pellets para la funcionalidad de ahumado.
El producto está actualmente disponible en NinjaKitchen.com y en minoristas seleccionados en California, incluyendo Home Depot y ACE Hardware. Accesorios adicionales están disponibles por separado, con un lanzamiento global planeado para 2026. El lanzamiento responde a la demanda del mercado, ya que el 47% de los consumidores posee más de tres dispositivos de cocina.
SharkNinja (NYSE: SN)는 Ninja FlexFlame을 출시했습니다. 이는 $999.99에 판매되는 최초의 프로판 야외 요리 시스템입니다. 이 혁신적인 시스템은 그릴, 훈제, 로스트, 그리들, 피자 만들기 등 다섯 가지 요리 방법을 하나의 장치로 통합합니다.
FlexFlame은 CyclonicHeat-iQ 기술을 특징으로 하며, 빠른 대류 공기 흐름, 정밀한 프로판 화염 제어 및 Woodfire 기술을 포함합니다. 주요 기능으로는 더 빠른 요리를 위한 고속 대류 팬, 600°F까지 7분 만에 예열, Weber Genesis에 비해 25% 적은 프로판 사용이 있습니다. 이 시스템은 훈제 기능을 위해 단 두 컵의 펠렛만 필요합니다.
이 제품은 현재 NinjaKitchen.com 및 Home Depot와 ACE Hardware를 포함한 캘리포니아의 일부 소매점에서 구매할 수 있습니다. 추가 액세서리는 별도로 구매할 수 있으며, 2026년 글로벌 출시가 계획되어 있습니다. 이번 출시로 인해 47%의 소비자가 세 개 이상의 요리 기기를 보유하고 있다는 시장 수요에 대응하고 있습니다.
SharkNinja (NYSE: SN) a lancé le Ninja FlexFlame, son premier système de cuisson extérieur au propane au prix de $999.99. Ce système innovant combine cinq méthodes de cuisson - grillade, fumage, rôtissage, cuisson sur plaque et préparation de pizza - en une seule unité.
Le FlexFlame est doté de la technologie CyclonicHeat-iQ, qui intègre un flux d'air de convection rapide, un contrôle précis de la flamme au propane et la technologie Woodfire. Les principales caractéristiques incluent un ventilateur de convection à grande vitesse pour une cuisson plus rapide, un préchauffage à 600°F en sept minutes et une consommation de 25% de propane en moins par rapport au Weber Genesis. Le système nécessite seulement deux tasses de pellets pour la fonctionnalité de fumage.
Le produit est actuellement disponible sur NinjaKitchen.com et chez des détaillants sélectionnés en Californie, y compris Home Depot et ACE Hardware. Des accessoires supplémentaires sont disponibles séparément, avec un lancement mondial prévu pour 2026. Le lancement répond à la demande du marché, car 47% des consommateurs possèdent plus de trois appareils de cuisson.
SharkNinja (NYSE: SN) hat das Ninja FlexFlame auf den Markt gebracht, sein erstes Propan-Außenkochsysten zum Preis von $999.99. Das innovative System kombiniert fünf Kochmethoden - Grillen, Räuchern, Braten, Grillen und Pizzabacken - in einem einzigen Gerät.
Der FlexFlame verfügt über die CyclonicHeat-iQ Technologie, die einen schnellen Konvektionsluftstrom, präzise Propanflammenkontrolle und Woodfire-Technologie integriert. Zu den Hauptfunktionen gehört ein Hochgeschwindigkeits-Konvektionsventilator für schnelleres Kochen, Vorheizen auf 600°F in sieben Minuten und eine Verwendung von 25% weniger Propan im Vergleich zum Weber Genesis. Das System benötigt nur zwei Tassen Pellets für die Räuchern-Funktionalität.
Das Produkt ist derzeit auf NinjaKitchen.com und bei ausgewählten Einzelhändlern in Kalifornien, darunter Home Depot und ACE Hardware, erhältlich. Zusätzliche Zubehörteile sind separat erhältlich, mit einem globalen Start, der für 2026 geplant ist. Der Start reagiert auf die Marktnachfrage, da 47% der Verbraucher mehr als drei Kochgeräte besitzen.
- Product diversification into outdoor cooking market
- Premium pricing at $999.99 suggests strong margins
- 25% better propane efficiency vs competitor
- Multiple revenue streams through additional accessories
- Planned global expansion in 2026
- initial retail availability (California only)
- High price point may limit market penetration
- Delayed global rollout (2026)
Insights
SharkNinja's Strategic Expansion into $7B Outdoor Cooking Market
SharkNinja's launch of the Ninja FlexFlame™ represents a calculated move into the lucrative $7 billion outdoor cooking market, positioning the company to capture share from established players like Weber, Traeger, and Big Green Egg. This premium-priced ($999.99) all-in-one cooking system demonstrates SN's continued execution of its "disruptive innovation" playbook that has previously succeeded in blenders, air fryers, and vacuum categories.
The timing is strategic – announcing in February allows SharkNinja to build retail distribution ahead of the peak spring/summer grilling season, potentially capturing significant seasonal demand. The California-first rollout strategy suggests a measured approach to managing inventory and supply chain risks while testing market reception before the planned global expansion in 2026.
What's particularly notable is the premium positioning. At $999.99, the FlexFlame™ commands a higher price point than many of SharkNinja's core products, potentially delivering stronger gross margins than the company's average of approximately 45%. This aligns with management's stated goal of expanding into higher-margin categories while leveraging their established brand equity.
The proprietary CyclonicHeat-iQ™ technology represents potential intellectual property that could create defensible competitive advantages. By claiming 25% less propane usage versus Weber Genesis, SharkNinja is directly challenging the market leader while appealing to cost-conscious consumers facing elevated propane prices.
For investors, this launch should be viewed in context of SharkNinja's impressive revenue growth trajectory. The outdoor cooking category could meaningfully contribute to the company's expansion beyond indoor appliances, potentially adding a new seasonal revenue stream to complement their existing product mix. If the FlexFlame™ captures even 5% of the outdoor cooking market, it could represent a $350 million annual revenue opportunity at scale.
The success of this product will ultimately depend on consumer reception, retailer adoption beyond initial launch partners, and SharkNinja's ability to leverage its marketing prowess to disrupt entrenched buying habits in a category with strong brand loyalty. Investors should monitor sell-through rates and expansion of distribution points as key indicators of the product's market traction through 2025.
The brand’s first propane outdoor cooking system brings five cooking methods all under one hood
Ninja Disrupts the Outdoor Grilling Market with Launch of FlexFlame™ (Photo: Business Wire)
With
The FlexFlame™ sets a new standard in outdoor cooking performance through Ninja’s CyclonicHeat-iQ™. This proprietary system integrates rapid convection air flow, precision propane flame control and Woodfire Technology to deliver exceptional results, no matter the cooking method. Key features include:
- Cyclonic Air: A high-velocity convection fan that provides heat within the grill cavity, resulting in faster cooking,* even crisping and browning, and the ability to preheat to 600°F in as little as seven minutes.
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Precision Propane Flames: With a digital control panel, users can select a function and temperature that’s maintained through auto-adjusting flames, using up to
25% less propane.* - Ninja Woodfire Technology: Add smokey BBQ flavor to classic low-and-slow, cold smoke, or add smoke to any meal with just two cups of pellets.
"For years, Ninja has redefined indoor cooking with our cutting-edge appliances. After observing a gap in the outdoor cooking market where grills fell short of handling various cooking methods desired by home chefs, we took the opportunity to innovate,” said Kaitlyn Hebert, Chief Marketing Officer of Global Marketing at Ninja. “Our team spent the past two years developing the revolutionary FlexFlame™ system. Through extensive testing across multiple locations, climates and conditions, we have perfected this versatile powerhouse, and transformed outdoor cooking, enabling even beginner grillers to create drool-worthy dishes right from their backyard.”
The Ninja™ FlexFlame™ is now available for
* vs. Weber Genesis
1 NIQ’s Lawn and Garden Consumer Study
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225432328/en/
Investor Relations: IR@sharkninja.com
Public Relations: PR@sharkninja.com
Source: SharkNinja
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