Smith Micro Survey Finds that Parents Rely on a Myriad of Technology to Protect their Kids Online
“Ensuring the online safety and the digital wellbeing of their children is top of mind for today’s parents,” said
When asked what is most worrisome when it comes to their child’s wellbeing, parents cited online safety in nearly the same proportion (
The survey found that on average parents allow their children 4.3 hours of entertainment-related screen time every day, with
“While every parent wants to ensure their children’s online safety, they don’t have the desire or time to supervise every digital activity,” Smith said. “Digital parenting technology helps parents balance the demands of parenting in 2021 with everyday life. As a white-label family safety solution, our SafePath® platform empowers our wireless carrier partners to provide in-demand family digital lifestyle solutions to their subscribers.”
When asked to identify their top digital parenting concern, nearly one quarter (
-
Internet addiction caused by excessive screen time (
16% ) -
Lasting emotional distress/trauma caused by negative online experiences (
10% ) -
Texting with strangers or individuals not known by parents (
9% ) -
Cyberbullying (
8% )
A research brief containing additional key survey findings as well as demographic splits based on age, gender, and
* The survey was conducted by OnePoll on behalf of
Survey Methodology
This random double-opt-in survey was conducted by OnePoll – a market research company and corporate member of both the
About SafePath®
Comprised of SafePath Family, SafePath IoT, and SafePath Home, the SafePath product suite provides comprehensive and easy-to-use tools to protect digital lifestyles and manage connected devices. As a carrier-grade, white-label solution, SafePath empowers wireless service providers and cable operators to bring to market full-featured, on-brand family safety solutions that provide in-demand services such as location tracking, parental controls, and driver monitoring to mobile subscribers. Delivered to end users as value-added services, SafePath-based solutions activate new revenue opportunities for service providers while helping to increase brand affinity and reduce subscriber churn. Learn more at smithmicro.com/safepath.
About
Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the leading wireless service providers and cable MSOs around the world. From enabling the family digital lifestyle to providing powerful voice messaging capabilities, our solutions enrich today’s connected lifestyles while creating new opportunities to engage consumers via smartphones and consumer IoT devices. The Smith Micro portfolio also includes a wide range of products for creating, sharing, and monetizing rich content, such as visual voice messaging, optimizing retail content display and performing analytics on any product set. For more information, visit www.smithmicro.com.
Smith Micro and the Smith Micro logo are registered trademarks or trademarks of
Forward-Looking Statements
Certain statements in this press release are forward-looking statements regarding future events or results, including statements related to the benefits that we expect our products and services will offer to our customers and their end users and other statements using such words as “expect,” “anticipate,” “believe,” “plan,” “intend,” “could,” “will” and other similar expressions. Forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those expressed or implied in the forward-looking statements. Among the important factors that could cause or contribute to such differences are changes resulting from the ongoing COVID-19 pandemic, including changes in consumer behavior, changes in customer or platform requirements and limitations on our ability to compete effectively with other software and technology companies. These and other factors discussed in our filings with the
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