Welcome to our dedicated page for Simply Good news (Ticker: SMPL), a resource for investors and traders seeking the latest updates and insights on Simply Good stock.
The Simply Good Foods Company (Nasdaq: SMPL) generates a steady flow of news as a participant in the nutritional snacking category with its Quest, Atkins and OWYN brands. This news page aggregates coverage of company announcements, brand initiatives and financial disclosures so investors and consumers can see how the business and its brands are evolving over time.
Recent news releases highlight product and brand developments across the portfolio. For example, Atkins has announced partnerships and research related to weight wellness and GLP‑1 users, including clinical trial findings on how Atkins high protein shakes and bars can fit into tailored eating approaches that emphasize protein and fiber while limiting sugar and carbohydrates. Quest has issued news on new high-protein chip flavors and product extensions such as protein donuts, underscoring its focus on snacks that are high in protein and low in sugar and net carbs.
Simply Good Foods also regularly reports its quarterly and annual financial results, providing updates on net sales, net income, Adjusted EBITDA and retail takeaway trends for Quest, Atkins and OWYN. These earnings releases often include commentary on category dynamics, brand performance, cost pressures, productivity initiatives and the company’s outlook for future fiscal periods.
Visitors to this SMPL news page can review press releases on topics such as product launches, clinical or nutrition-related findings tied to its brands, recognition for product innovation, acquisition integration updates and scheduled earnings calls. By following these updates, readers can better understand how The Simply Good Foods Company is executing its strategy in high-protein, low-sugar and low-carb snacking, as well as how management communicates financial performance and strategic priorities to the market.
Quest Nutrition has announced a partnership with USA Rugby as their official protein snack partner for the national teams. The collaboration aims to provide USA Eagles athletes with Quest's protein-rich products including bars, cookies, and chips to support their training and competition needs. The partnership will particularly benefit the USA Women's Sevens Team, which competes in seven tournaments across five continents annually. Quest's products will help maintain athletes' energy levels during their rigorous training sessions and global competitions.
Quest, a brand under Simply Good Foods (SMPL), launched its new 'Sweet on Protein' marketing campaign to introduce the Quest Bake Shop line, featuring protein-rich baked goods. The campaign extends the 'It's Basically Cheating' initiative and will be distributed across film, digital, social, and out-of-home advertising platforms. The new product line includes Blueberry Muffins, Chocolate Chip Muffins, and Chocolate Brownie flavors, available nationally at major retailers including Amazon, Walmart, Target, and Kroger. This campaign marks the first major initiative under Simply Good Foods' new partnership with Publicis Groupe's SG1, their new integrated agency of record.
Simply Good Foods (NASDAQ: SMPL) reported Q4 fiscal 2024 results with net sales of $375.7 million, up 17.2% from $320.4 million last year. The company completed the OWYN acquisition on June 13, 2024, contributing 9.1 percentage points to net sales growth. Net income was $29.3 million versus $36.6 million in Q4 2023. For fiscal 2025, the company expects net sales growth of 8.5-10.5%, with OWYN contributing $135-145 million, and Adjusted EBITDA growth of 4-6%. The company ended the year with a cash position of $132.5 million and a Net Debt to Adjusted EBITDA ratio of 1.0x.
The Simply Good Foods Company (NASDAQ: SMPL), a developer, marketer, and seller of branded nutritional foods and snacking products, has announced it will report financial results for the 14-week fiscal fourth quarter and full fiscal year ended August 31, 2024, on Thursday, October 24, 2024, before market open. The company will host a conference call at 6:30 a.m. Mountain time (8:30 a.m. Eastern time) on the same day to discuss the results.
Participating in the call will be Geoff Tanner, President and Chief Executive Officer, and Shaun Mara, Chief Financial Officer. Investors can join the live call by dialing 1-877-407-0792 from the U.S. or 201-689-8263 for international callers. The call and presentation slides will also be broadcast live on the company's website. A telephone replay will be available until Thursday, October 31, 2024.
The Simply Good Foods Company (Nasdaq: SMPL) has appointed Mike Clawson as Chief Customer Officer (CCO), effective October 14, 2024. This strategic move aligns with the company's growth plan, focusing on an enhanced selling model and multi-year growth plans with key customers. Clawson, a CPG veteran with 25 years of experience, will report directly to CEO Geoff Tanner.
Clawson's appointment comes as part of Simply Good Foods' efforts to expand its leadership in the nutritional snacking category. He replaces Jill Short, who is departing after 17 years with the company. The company reports that the integration of the OWYN business is progressing well, and it is on track to meet its fiscal 2024 financial objectives.
Atkins, a pioneer in low-carb lifestyle, has launched the 'Atkins Way' campaign featuring Rob Lowe, alongside new product innovations. The campaign aims to offer a joyful approach to eating and freedom from dieting. New products include:
1. Atkins Strong High Protein Shakes: 30g protein, 7g prebiotic fiber, 2g net carbs
2. Coffee House Collection Latte Meal Bars: 15g protein, 2g sugar, 4 net carbs
3. Atkins Endulge Truffles: 2g net carbs per serving
4. Atkins Endulge Gummy Bears: <1g sugar, 2 net carbs
These products are designed to support weight wellness journeys and align with a balanced lifestyle.
The Simply Good Foods Company (Nasdaq: SMPL) unveiled the "Atkins Way" brand campaign on Nov 4, 2025, featuring Rob Lowe and a suite of new Atkins products aimed at weight-wellness consumers.
New offerings include Atkins Strong High Protein Shakes (30g protein, 7g prebiotic fiber, 2g net carbs, 1g sugar per serving), Coffee House Collection Latte Meal Bars (15g protein, 2g sugar, 4 net carbs, 15g fiber, coffee-derived caffeine), Endulge Truffles (2g net carbs), and Endulge Gummy Bears (<1g sugar, 2 net carbs). Products are available now at select retailers and Shop.Atkins.com.
Quest Nutrition has launched its new Quest™ Bake Shop line, featuring Chocolate Brownies, Blueberry Muffins, and Chocolate Chip Muffins. This marks the brand's first venture into the bakery category, offering treats that are high in protein and low in sugar and net carbs. Each serving contains 10g of protein, 2-3g of net carbs, and less than 2g of sugar.
The new line aims to provide indulgent options that support a healthy lifestyle while delivering the macronutrients consumers seek. Quest™ Bake Shop products are now available at major retailers including Amazon, Walmart, Target, and Kroger. This launch aligns with Quest's mission to turn snacks into nutritional hacks, making it easier for consumers to enjoy classic flavors while supporting their health goals.
The Simply Good Foods Company reported its fiscal third quarter 2024 results on June 27, 2024. Net sales increased 3.1% to $334.8 million, driven by Quest volume. Net income rose to $41.3 million, with diluted EPS at $0.41. Adjusted diluted EPS was $0.50, and adjusted EBITDA reached $71.9 million. For the full fiscal year, the company anticipates net sales growth around the mid-point of its 4-6% target and adjusted EBITDA growth of about 8%. The acquisition of Only What You Need (OWYN) is expected to contribute $25-30 million in net sales for fiscal 2024. Gross margin improved by 320 basis points to 39.9% due to lower ingredient and packaging costs.
GroundForce Capital announces the sale of its portfolio company, Only What You Need (OWYN), to The Simply Good Foods Company (Nasdaq: SMPL) for $280 million. OWYN, a leading ready-to-drink (RTD) protein shake brand, has grown nearly 10x since GroundForce Capital's initial investment in 2019. The company's growth was driven by product development, retail expansion, and a strong omni-channel strategy. This acquisition aligns with both companies' goals of delivering healthier and more sustainable products to a wider audience. GroundForce Capital highlights the sale as a significant milestone, reflecting broader industry trends towards transparency and quality in food products.
FAQ
What is the current stock price of Simply Good (SMPL)?
What is the market cap of Simply Good (SMPL)?
