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The Simply Good Foods Company Common Stock (symbol: SMPL) operates as a consumer packaged food and beverage company serving North America and international markets. Headquartered in Denver, Colorado, the company focuses on developing, marketing, and selling a diverse range of low-carbohydrate, high-protein snacks and meal replacements under the Atkins™ and Quest™ brand names.
The company’s extensive product portfolio includes nutrition bars, ready-to-drink (RTD) shakes, sweet and salty snacks, protein bars, cookies, protein chips, and licensed frozen meals. These products cater to consumers seeking healthier snack options without sacrificing taste. Simply Good Foods distributes its products through multiple retail channels, including mass merchandise, grocery and drug stores, club stores, convenience stores, gas stations, and e-commerce platforms like Atkins.com, QuestNutrition.com, and Amazon.com.
Recently, the company launched notable marketing campaigns to increase brand awareness and relevance among new consumer demographics. For instance, the Atkins brand debuted its “Who Knew?” campaign featuring Rob Lowe, Wanda Sykes, and John Owen Lowe, aiming to challenge perceptions and highlight the brand’s delicious, low-carb offerings. Similarly, the Quest brand introduced its “It’s Basically Cheating” campaign with Kumail Nanjiani, emphasizing the taste and nutritional benefits of Quest products.
Financially, Simply Good Foods reported strong performance, reflecting its growth-oriented strategy and commitment to innovation. The company seeks to expand its wellness platform through organic growth and strategic investments in the snacking and broader food categories.
With a firm dedication to leading the nutritious snacking movement, Simply Good Foods continues to deliver great-tasting, better-for-you snacks and meal replacements, making it a notable player in the health-conscious food market.
Simply Good Foods Company (Nasdaq: SMPL) reported its financial results for the second quarter ended February 25, 2023. The Company achieved net sales of $296.6 million, nearly unchanged from last year. Net income rose to $25.6 million compared to $18.5 million in the previous year, resulting in earnings per diluted share of $0.25, up from $0.18. However, the gross margin declined to 34.6% due to rising supply chain costs. The Company reaffirmed its full-year sales outlook of slightly over 4-6% growth, though gross margin is expected to decline more than previously anticipated. Adjusted EBITDA for the year is projected to grow, but at a lesser rate than net sales.
The Simply Good Foods Company (NASDAQ: SMPL) has announced it will release its financial results for the 13-week fiscal second quarter ending February 25, 2023, on April 5, 2023, before market opening. A conference call will follow at 6:30 a.m. Mountain time (8:30 a.m. Eastern), featuring CEO Joseph E. Scalzo and CFO Shaun P. Mara. Investors can participate via a U.S. dial-in number or internationally. The conference will also be streamed live on the company’s website, with a replay available for two weeks after the call.
The Simply Good Foods Company (NASDAQ: SMPL) has announced a CEO succession plan, naming Geoff Tanner as President, COO, and CEO Elect effective April 3, 2023, succeeding Joseph E. Scalzo on July 7, 2023. Scalzo will transition to Executive Vice Chair of the Board and will serve until August 31, 2024. Under Scalzo's leadership, the company experienced significant growth, increasing net sales from $369 million in 2016 to nearly $1.2 billion in 2022, achieving a 21.2% CAGR. Tanner brings over 20 years of experience in the food industry, previously with The J.M. Smucker Company, and is expected to drive continued growth and innovation at Simply Good Foods.
On January 24, 2023, Quest™, under Simply Good Foods (NASDAQ: SMPL), launched Quest Cheese Crackers, offering 10g of protein and 5g of net carbs per serving. This new product aims to provide a savory, nutritious snacking option for health-conscious consumers. In partnership with DJ Steve Aoki, Quest is promoting the product through the #QuestCheeseParty Challenge on TikTok, encouraging user engagement and interaction. The crackers are available at major retailers like Amazon, Target, and Walmart, supporting the company’s strategy to meet growing consumer demand for healthier snack options. Quest emphasizes taste paired with nutritional value in its expanding portfolio.
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