Alternative Lawn Love for Clover - with ScottsMiracle-Gro

Rhea-AI Summary

ScottsMiracle-Gro (SMG) is promoting clover as an eco-friendly alternative to traditional turfgrass. Clover offers several benefits:

• Natural self-fertilization through nitrogen fixation
• Drought resistance and low water requirements
• Quick establishment and low-growing habit
• Adaptability to various light conditions
• Attracts pollinators

The company recommends planting clover in late spring to early summer when temperatures are between 60°F and 80°F. This initiative aligns with ScottsMiracle-Gro's position as the world's largest marketer of branded consumer products for lawn and garden care, with approximately $3.6 billion in sales.

Positive

• Diversification into eco-friendly lawn alternatives
• Alignment with growing sustainability trends in lawn care
• Potential for increased sales in clover-based products

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / September 17, 2024 / ScottsMiracle-Gro
By Clelia Rose

As heat and drought are becoming more prevalent throughout the country, many are considering alternatives to traditional turfgrass. One promising option is clover, which offers natural resilience and requires less maintenance compared to conventional turfgrasses.

Let's explore the benefits

One standout feature of clover is its ability to naturally self-fertilize. It works with nitrogen-fixing bacteria to convert nitrogen in the air into usable fertilizer, reducing the need for additional feeding. This helps maintain a thick, green ground cover that requires minimal watering, even during short-term droughts.

Another benefit to clover is that it establishes quickly, so you can enjoy a lush lawn in a fraction of the time. It also grows low to the ground, reducing the need for frequent mowing. Clover thrives in a variety of conditions, from sunny spots to partial shade, and can be easily integrated with existing turf or used to create entirely new lawns and decorative landscapes. We would also like to call out that clover is a favorite among pollinators, attracting bees and other beneficial insects to your garden.

When to plant

We recommend planting this low-maintenance ground cover in late spring to early summer when air temperatures are between 60°F and 80°F. Water two times daily to keep the soil surface wet for the first two weeks. Once your clover is fully established, mow to a height of 4 to 6 inches and return the clippings to your lawn for natural feeding.

Low effort, high impact

For those seeking a sustainable lawn solution, clover offers a natural, eco-friendly alternative. Whether mixed with traditional grasses or as a standalone, clover's self-sustaining properties contribute to a vibrant, green lawn with less effort and environmental impact.

About ScottsMiracle-Gro
With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at www.scottsmiraclegro.com.

View original content here.

View additional multimedia and more ESG storytelling from ScottsMiracle-Gro on 3blmedia.com.

Contact Info:
Spokesperson: ScottsMiracle-Gro
Website: https://www.3blmedia.com/profiles/scottsmiracle-gro
Email: info@3blmedia.com

SOURCE: ScottsMiracle-Gro

View the original press release on accesswire.com

FAQ

What are the benefits of using clover as a lawn alternative according to ScottsMiracle-Gro (SMG)?

According to ScottsMiracle-Gro (SMG), clover offers several benefits as a lawn alternative: natural self-fertilization, drought resistance, quick establishment, low maintenance, adaptability to various light conditions, and attraction of pollinators.

When does ScottsMiracle-Gro (SMG) recommend planting clover for optimal growth?

ScottsMiracle-Gro (SMG) recommends planting clover in late spring to early summer when air temperatures are between 60°F and 80°F for optimal growth.

How does the promotion of clover align with ScottsMiracle-Gro's (SMG) business strategy?

The promotion of clover aligns with ScottsMiracle-Gro's (SMG) business strategy by diversifying into eco-friendly lawn alternatives and responding to growing sustainability trends in lawn care, potentially increasing sales in this product category.