Clarks Partners with Super League to Bring Stranger Things Collaboration to Roblox with Limited-Edition Digital Items

Rhea-AI Summary

Clarks, in partnership with Super League (Nasdaq: SLE), announced new content within Clarks' PlayPrints Simulator on Roblox, featuring virtual versions of their Clarks X Stranger Things Collection. The update includes free UGC items available through Unlockables.gg on September 20 and 27, as well as paid UGC items. Super League's Unlockables platform allows marketers to reward users for engagement both on and off gaming platforms.

The PlayPrints Simulator offers five unique worlds with challenges, battles against plant life, and team-based gameplay. This collaboration aims to leverage Gen Z's significant time spent on Roblox, providing a compelling reason for e-commerce or real-world purchases. The initiative builds on Clarks' previous successful Roblox campaigns, including CICAVERSE, one of the top branded experiences on the platform.

Positive

• Partnership with Super League (Nasdaq: SLE) to expand Clarks' presence on Roblox
• Introduction of -edition UGC items based on the Clarks X Stranger Things Collection
• Potential to drive e-commerce and real-world purchases through engaging Roblox content
• Leveraging Gen Z's significant time spent on Roblox (2.5 hours daily average)
• Building on previous successful Roblox campaigns like CICAVERSE

Negative

• None.

Clarks’ PlayPrints Simulator will feature virtual versions of their physical Clarks X Stranger Things Collection

SANTA MONICA, Calif., Sept. 18, 2024 (GLOBE NEWSWIRE) -- Clarks, the legendary innovative shoemaker, in partnership with Super League (Nasdaq: SLE), a leader in redefining the gaming industry as a media channel, today announced new content within Clarks’ PlayPrints Simulator on Roblox, bringing the Clarks X Stranger Things Collection to users through limited-edition UGC items. In the updated experience, Clarks will give away free UGC versions of the Clarks X Stranger Things Green Torhill Shoe and Clarks X Stranger Things Upside Down Shoe via Unlockables.gg on September 20 and September 27. Users can also pay to acquire UGCs of the Clarks X Stranger Things White Hi-Tops, Clarks Majestic Aquatic Crown, Clarks Rex Hoodie, Clarks Cheetah Hoodie, Clarks Cheetah Slippers, and Clarks Torhill Shoe.

Super League’s Unlockables offers marketers the ability to reward users for engaging in targeted behavior both on and off gaming platforms like Roblox, Fortnite, and Minecraft. Gaming fans can sign up for virtual avatar items and other rewards at no cost, offering users the chance to complete online quests to unlock rewards from their favorite creators and brands. In the PlayPrints Simulator, visitors can explore five unique worlds filled with their own challenges, battle villainous plant life to save the world, earn Vines to unlock rare hero versions, and team up with other users to defeat the Great Green Devourer!

“Every day, the average member of Gen Z spends two and a half hours on Roblox, more time than is spent on any other digital platform. With Clarks, we are giving that deeply committed audience a compelling reason to consider making an e-commerce or real-world purchase, delivering a next-generation digital marketing solution that drives a clear business outcome,” said Super League President and Chief Commercial Officer Matt Edelman. “Roblox is the perfect platform to extend the reach of Clarks X Stranger Things Collection with special avatar items that honor the iconic show’s cultural imprint and empower consumers to help shape the future of virtual fashion and self-expression.”

This content update builds on Clarks’ Roblox strategic vision and partnership with Super League to create engaging and innovative activations on the platform. Clarks’ Roblox campaigns include CICAVERSE, one of the top branded experiences on the platform based on total gameplay, PLAYPRINTS World, and PlayPrints Simulator.

About Clarks Shoes:
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that make it unmistakably Clarks. Clarks is a global business operating retail, wholesale, franchise, and online channels in over 100 markets.

About Super League:
Super League (Nasdaq: SLE) is redefining the gaming industry as a media channel for global brands. As a leading end-to-end immersive content partner, Super League enables marketers, advertisers, and IP owners to reach massive audiences through creativity, innovation, and gameplay within the world’s largest immersive platforms. Boasting an award-winning development studio, a vast community of native creators, and a proprietary suite of tools that maximize user engagement, Super League is a one-of-a-kind holistic solutions provider. Whether a partner is focused on building a world-class creative experience, achieving a lift in brand awareness, inspiring deeper customer loyalty, or finding new sources of revenue, Super League is at the forefront – always pioneering within immersive worlds. For more information, visit superleague.com.

Contact:
press@superleague.com

A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ab8e141f-c98e-4ca1-8740-3300a310cd92

FAQ

What is Clarks offering in their Roblox PlayPrints Simulator?

Clarks is offering virtual versions of their Clarks X Stranger Things Collection as -edition UGC items in their PlayPrints Simulator on Roblox. This includes free and paid UGC items based on the physical collection.

When will Clarks release free UGC items on Roblox for the Stranger Things collaboration?

Clarks will release free UGC versions of the Clarks X Stranger Things Green Torhill Shoe and Upside Down Shoe via Unlockables.gg on September 20 and September 27, 2024.

How is Super League (SLE) involved in Clarks' Roblox initiative?

Super League (Nasdaq: SLE) is partnering with Clarks to bring the Clarks X Stranger Things Collection to Roblox. They provide the Unlockables platform, which allows marketers to reward users for engagement on gaming platforms.

What features does Clarks' PlayPrints Simulator on Roblox offer?

The PlayPrints Simulator offers five unique worlds with challenges, battles against villainous plant life, the ability to earn Vines to unlock rare hero versions, and team-based gameplay to defeat the Great Green Devourer.