Clarks Partners with Super League to Bring Stranger Things Collaboration to Roblox with Limited-Edition Digital Items
Clarks, in partnership with Super League (Nasdaq: SLE), announced new content within Clarks' PlayPrints Simulator on Roblox, featuring virtual versions of their Clarks X Stranger Things Collection. The update includes free UGC items available through Unlockables.gg on September 20 and 27, as well as paid UGC items. Super League's Unlockables platform allows marketers to reward users for engagement both on and off gaming platforms.
The PlayPrints Simulator offers five unique worlds with challenges, battles against plant life, and team-based gameplay. This collaboration aims to leverage Gen Z's significant time spent on Roblox, providing a compelling reason for e-commerce or real-world purchases. The initiative builds on Clarks' previous successful Roblox campaigns, including CICAVERSE, one of the top branded experiences on the platform.
Clarks, in collaborazione con Super League (Nasdaq: SLE), ha annunciato nuovi contenuti all'interno del PlayPrints Simulator di Clarks su Roblox, che presentano versioni virtuali della loro Clarks X Stranger Things Collection. L'aggiornamento include oggetti UGC gratuiti disponibili tramite Unlockables.gg il 20 e 27 settembre, oltre a oggetti UGC a pagamento. La piattaforma Unlockables di Super League consente ai marketer di premiare gli utenti per il coinvolgimento sia sulle piattaforme di gioco che al di fuori di esse.
Il PlayPrints Simulator offre cinque mondi unici con sfide, battaglie contro la vita vegetale e gameplay di squadra. Questa collaborazione mira a sfruttare il significativo tempo trascorso dalla Gen Z su Roblox, fornendo una motivazione convincente per acquisti e-commerce o nel mondo reale. L'iniziativa si basa sulle precedenti campagne di successo di Clarks su Roblox, inclusa CICAVERSE, una delle esperienze di marca più importanti sulla piattaforma.
Clarks, en colaboración con Super League (Nasdaq: SLE), anunció nuevo contenido dentro del PlayPrints Simulator de Clarks en Roblox, que presenta versiones virtuales de su Clarks X Stranger Things Collection. La actualización incluye artículos UGC gratuitos disponibles a través de Unlockables.gg el 20 y el 27 de septiembre, así como artículos UGC de pago. La plataforma Unlockables de Super League permite a los marketers recompensar a los usuarios por su compromiso tanto en plataformas de juego como fuera de ellas.
El PlayPrints Simulator ofrece cinco mundos únicos con desafíos, batallas contra la vida vegetal y juego en equipo. Esta colaboración busca aprovechar el tiempo significativo que la Generación Z pasa en Roblox, proporcionando una razón convincente para compras en e-commerce o en el mundo real. La iniciativa se basa en las exitosas campañas anteriores de Clarks en Roblox, incluida CICAVERSE, una de las experiencias de marca más destacadas en la plataforma.
클락스(Clarks)가 슈퍼 리그(Super League)와(NASDAQ: SLE) 협력하여 로블록스에서 클락스의 플레이프린트 시뮬레이터(PlayPrints Simulator)내에 새로운 콘텐츠를 발표했습니다. 이 업데이트에는 클락스X기묘한 이야기 컬렉션의 가상 버전이 포함되어 있습니다. 업데이트된 내용은 9월 20일과 27일에 Unlockables.gg를 통해 제공되는 무료 UGC 아이템과 유료 UGC 아이템이 포함됩니다. 슈퍼 리그의 Unlockables 플랫폼은 마케터들이 게임 플랫폼 내외에서 사용자 참여에 대한 보상을 제공할 수 있게 해줍니다.
플레이프린트 시뮬레이터는 도전 과제, 식물 생명과의 전투 및 팀 기반 게임플레이가 포함된 다섯 개의 독특한 세계를 제공합니다. 이 협업은 Gen Z가 로블록스에서 보내는 많은 시간을 활용하여 e-커머스 또는 현실 세계에서의 구매를 유도하는 매력적인 이유를 제공하는 것을 목표로 합니다. 이 이니셔티브는 클락스의 이전 성공적인 로블록스 캠페인인 CICAVERSE를 기반으로 하며, 이는 플랫폼에서 가장 인기 있는 브랜드 경험 중 하나입니다.
Clarks, en partenariat avec Super League (Nasdaq: SLE), a annoncé de nouveaux contenus dans le PlayPrints Simulator de Clarks sur Roblox, mettant en avant des versions virtuelles de leur Clarks X Stranger Things Collection. La mise à jour comprend des objets UGC gratuits disponibles via Unlockables.gg les 20 et 27 septembre, ainsi que des objets UGC payants. La plateforme Unlockables de Super League permet aux marketeurs de récompenser les utilisateurs pour leur engagement tant sur les plateformes de jeux qu'en dehors.
Le PlayPrints Simulator propose cinq mondes uniques avec des défis, des combats contre la vie végétale et un gameplay en équipe. Cette collaboration vise à tirer parti du temps considérable passé par la génération Z sur Roblox, offrant une raison convaincante pour des achats en ligne ou dans le monde réel. L'initiative s'appuie sur les précédentes campagnes Roblox réussies de Clarks, y compris CICAVERSE, l'une des expériences de marque les plus emblématiques sur la plateforme.
Clarks hat in Partnerschaft mit Super League (Nasdaq: SLE) neue Inhalte im PlayPrints Simulator von Clarks auf Roblox angekündigt, die virtuelle Versionen ihrer Clarks X Stranger Things Collection präsentieren. Das Update beinhaltet kostenlose UGC-Artikel, die am 20. und 27. September über Unlockables.gg erhältlich sind, sowie kostenpflichtige UGC-Artikel. Die Unlockables-Plattform von Super League ermöglicht es Vermarktern, Nutzer sowohl auf Gaming-Plattformen als auch außerhalb davon für ihre Interaktion zu belohnen.
Der PlayPrints Simulator bietet fünf einzigartige Welten mit Herausforderungen, Kämpfen gegen Pflanzenleben und teamorientiertem Gameplay. Diese Zusammenarbeit zielt darauf ab, die erhebliche Zeit, die die Generation Z auf Roblox verbringt, zu nutzen und einen überzeugenden Anreiz für E-Commerce- oder reale Käufe zu bieten. Die Initiative baut auf den bisherigen erfolgreichen Roblox-Kampagnen von Clarks auf, einschließlich CICAVERSE, einer der führenden Markenerlebnisse auf der Plattform.
- Partnership with Super League (Nasdaq: SLE) to expand Clarks' presence on Roblox
- Introduction of -edition UGC items based on the Clarks X Stranger Things Collection
- Potential to drive e-commerce and real-world purchases through engaging Roblox content
- Leveraging Gen Z's significant time spent on Roblox (2.5 hours daily average)
- Building on previous successful Roblox campaigns like CICAVERSE
- None.
Insights
The collaboration between Clarks and Super League to bring Stranger Things-themed digital items to Roblox is an innovative marketing strategy targeting Gen Z consumers. While this move demonstrates Clarks' adaptability to digital trends, its direct impact on stock performance is likely minimal. The partnership may enhance brand visibility and engagement, potentially leading to increased e-commerce sales. However, the financial implications are not immediately quantifiable.
The use of Unlockables.gg for distributing free UGC items is an interesting approach to drive user engagement. This could create a funnel for potential customers, but conversion rates from virtual engagement to physical sales remain uncertain. The success of previous Roblox campaigns like CICAVERSE suggests a positive track record for Clarks in the metaverse space, which may translate to long-term brand value rather than short-term financial gains.
The integration of Clarks' Stranger Things Collection into Roblox's PlayPrints Simulator represents a strategic move in digital marketing. By offering both free and paid UGC items, Clarks is leveraging a freemium model to attract users and potentially monetize engagement. This approach aligns with current trends in metaverse marketing and virtual economies.
The use of Unlockables.gg for reward distribution is noteworthy, as it allows for cross-platform engagement beyond Roblox. This multi-platform strategy could enhance user acquisition and data collection, providing valuable insights for future marketing efforts. However, the technical implementation and user experience of these digital items within Roblox will be important for the campaign's success and potential impact on Super League's performance as a metaverse marketing partner.
Clarks’ PlayPrints Simulator will feature virtual versions of their physical Clarks X Stranger Things Collection
SANTA MONICA, Calif., Sept. 18, 2024 (GLOBE NEWSWIRE) -- Clarks, the legendary innovative shoemaker, in partnership with Super League (Nasdaq: SLE), a leader in redefining the gaming industry as a media channel, today announced new content within Clarks’ PlayPrints Simulator on Roblox, bringing the Clarks X Stranger Things Collection to users through limited-edition UGC items. In the updated experience, Clarks will give away free UGC versions of the Clarks X Stranger Things Green Torhill Shoe and Clarks X Stranger Things Upside Down Shoe via Unlockables.gg on September 20 and September 27. Users can also pay to acquire UGCs of the Clarks X Stranger Things White Hi-Tops, Clarks Majestic Aquatic Crown, Clarks Rex Hoodie, Clarks Cheetah Hoodie, Clarks Cheetah Slippers, and Clarks Torhill Shoe.
Super League’s Unlockables offers marketers the ability to reward users for engaging in targeted behavior both on and off gaming platforms like Roblox, Fortnite, and Minecraft. Gaming fans can sign up for virtual avatar items and other rewards at no cost, offering users the chance to complete online quests to unlock rewards from their favorite creators and brands. In the PlayPrints Simulator, visitors can explore five unique worlds filled with their own challenges, battle villainous plant life to save the world, earn Vines to unlock rare hero versions, and team up with other users to defeat the Great Green Devourer!
“Every day, the average member of Gen Z spends two and a half hours on Roblox, more time than is spent on any other digital platform. With Clarks, we are giving that deeply committed audience a compelling reason to consider making an e-commerce or real-world purchase, delivering a next-generation digital marketing solution that drives a clear business outcome,” said Super League President and Chief Commercial Officer Matt Edelman. “Roblox is the perfect platform to extend the reach of Clarks X Stranger Things Collection with special avatar items that honor the iconic show’s cultural imprint and empower consumers to help shape the future of virtual fashion and self-expression.”
This content update builds on Clarks’ Roblox strategic vision and partnership with Super League to create engaging and innovative activations on the platform. Clarks’ Roblox campaigns include CICAVERSE, one of the top branded experiences on the platform based on total gameplay, PLAYPRINTS World, and PlayPrints Simulator.
About Clarks Shoes:
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that make it unmistakably Clarks. Clarks is a global business operating retail, wholesale, franchise, and online channels in over 100 markets.
About Super League:
Super League (Nasdaq: SLE) is redefining the gaming industry as a media channel for global brands. As a leading end-to-end immersive content partner, Super League enables marketers, advertisers, and IP owners to reach massive audiences through creativity, innovation, and gameplay within the world’s largest immersive platforms. Boasting an award-winning development studio, a vast community of native creators, and a proprietary suite of tools that maximize user engagement, Super League is a one-of-a-kind holistic solutions provider. Whether a partner is focused on building a world-class creative experience, achieving a lift in brand awareness, inspiring deeper customer loyalty, or finding new sources of revenue, Super League is at the forefront – always pioneering within immersive worlds. For more information, visit superleague.com.
Contact:
press@superleague.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ab8e141f-c98e-4ca1-8740-3300a310cd92
FAQ
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