Skechers Usa - SKX STOCK NEWS

Skechers U.S.A., Inc. (NYSE:SKX) has restructured its segment reporting to enhance alignment with its management operations. Effective Q1 2022, the segments will now be reported as Wholesale and Direct-to-Consumer. The company aims for $10 billion in sales by 2026, reinforcing its brand strength and operational transparency through these changes. Historical financials for 2020 and 2021 have been recast to reflect this new structure, which does not impact U.S. GAAP results. Skechers will announce its Q1 2022 financial results on April 26, 2022.

Skechers has announced its partnership with the DIO Implant LA Open on the LPGA Tour as the Official Footwear Sponsor. The tournament will take place from April 21 to April 24, 2022, at Wilshire Country Club, featuring elite golfer Brooke Henderson defending her title. Skechers will provide footwear for staff and volunteers and will also have a presence at the Fan Expo. The company aims to enhance brand visibility and connect with golf fans through this sponsorship, highlighting the performance of its GO GOLF footwear.

Skechers USA, Inc. (NYSE:SKX) appointed Yolanda Macias to its Board of Directors, increasing the total to eight members, including five independents. This move aims to enhance board diversity and leverage Macias’s experience in digital content and marketing as Skechers targets $10 billion in annual sales by 2026. With Macias's extensive background at Cinedigm and other notable firms, Skechers anticipates strengthening its competitive position in the rapidly evolving digital commerce landscape.

Skechers, known for its comfort footwear, has partnered with lifestyle icon Martha Stewart for a new marketing campaign promoting its Memory Foam and Arch Fit® collections across the United States and Canada. Martha Stewart, emphasizing the comfort and style of Skechers shoes, believes this collaboration will resonate with her vast audience. Skechers continues to innovate in comfort technology, aiming to enhance consumer experience and solidify its brand presence in the competitive footwear market.

Skechers has expanded its sponsorship with Team WRT for the 2022 racing season after a successful partnership in 2021. The Skechers logo will feature prominently on two GT series cars, #46 and #32, as well as on driver overalls. The season starts with the FIA World Endurance Championship on March 18 at Sebring International Raceway. Skechers aims to enhance brand visibility through motorsports, leveraging its long-standing relationship with Team WRT's parent company, the Weerts Group. The company continues to focus on innovative footwear technologies.

Skechers has signed a multi-year global deal with PGA Tour rising star Matt Fitzpatrick, who will wear Skechers GO GOLF Pro 5 Hyper™ footwear and feature the Skechers logo on his headwear. Fitzpatrick, an accomplished golfer with seven European Tour wins, will also participate in marketing campaigns for the brand. Skechers aims to leverage Fitzpatrick's popularity and performance in golf to enhance its brand presence in the sporting community. This partnership underscores Skechers' commitment to comfort and performance in athletic footwear.

Tokens.com Corp. (OTCQB: SMURF) has announced that its subsidiary, Metaverse Group, has signed a lease with Skechers USA, Inc. (NYSE: SKX) for a 5,000-square-foot space in Decentraland. This collaboration represents a significant step in Tokens.com’s Metaverse strategy, positioning Metaverse Group as a pioneering virtual landlord. The lease aims to create an innovative shopping experience and generate recurring revenue, akin to traditional real estate models. Both companies are exploring new customer engagement strategies within the Metaverse.

Skechers has signed a lease in Decentraland's Fashion District, marking its entry into the metaverse. This move is accompanied by global trademark applications to sell virtual goods, indicating potential growth in new markets. President Michael Greenberg highlighted this as a strategic investment for engaging new audiences. The company, known for its wide range of footwear, surpassed $6.29 billion in revenue in 2021 and aims to reach $10 billion by 2026.

Skechers USA, Inc. (NYSE:SKX) has announced a temporary suspension of shipments to Russia amid the ongoing conflict in Ukraine. The company is committing $250,000 in humanitarian aid to organizations supporting Ukrainians and matching employee donations up to another $250,000. Skechers is also collaborating with CORE to provide emergency assistance to Ukrainian refugees in Poland. The company has a long-standing relationship with the Tikva Children's Home in Odessa and plans to contribute additional supplies to support the influx of refugees, now exceeding 2 million.