Welcome to our dedicated page for Skechers U.S.A. news (Ticker: SKX), a resource for investors and traders seeking the latest updates and insights on Skechers U.S.A. stock.
Skechers U.S.A., Inc. (symbol: SKX) is a global leader in the high-performance and lifestyle footwear industry, boasting a two-billion-dollar market presence. The company designs, develops, and markets over 3,000 styles catering to men, women, and children. Skechers' achievements are deeply rooted in its dedicated employees, high-quality and diverse product offerings, and extensive domestic and international distribution channels. The company's success is further amplified by its targeted multi-channel marketing strategies.
Skechers operates through two main footwear categories:
- Lifestyle Division: This includes popular lines like Skechers Memory Foam and BOBS from Skechers, a charity initiative.
- Skechers Performance: Featuring the well-known Skechers GOrun and Skechers GOwalk footwear, designed for athletic and casual wear.
In addition to footwear, Skechers has expanded its brand through licensing agreements to offer a wide range of products, including apparel, bags, eyewear, and more. The company's products are available through various sales channels such as department and specialty stores, athletic and independent retailers, boutiques, and internet retailers.
Endorsements from celebrities like Ringo Starr, Demi Lovato, Kelly Brook, Brooke Burke-Charvet, Joe Montana, Joe Namath, and Pete Rose bolster the brand's appeal and visibility in the market.
Skechers' operations are divided into two segments: Wholesale and Direct-to-Consumer, with the Wholesale segment generating the maximum revenue. This strategic segmentation allows the company to efficiently manage its vast array of products and distribution channels.
With continuous innovation and expansion, Skechers remains a significant player in the global footwear market, known for its commitment to quality and customer satisfaction.
Former French footballer Frank Leboeuf, a member of the 1998 World Cup-winning team, will star in a new marketing campaign for Skechers in France. This initiative aims to promote the brand's performance and lifestyle collections for men. Leboeuf expresses his long-standing affection for Skechers' comfortable footwear, emphasizing the importance of quality and comfort in his active lifestyle. The campaign aligns with Skechers' ambitions to enhance customer engagement in France, aiming to boost awareness and sales of its men's apparel and footwear collections.
Skechers announces the retirement of Rick Graham, Senior VP of Domestic Sales, after nearly 30 years with the company. Celebrating its 30th anniversary, Skechers promotes Pete Calichman, who joined in 2017, to succeed Graham. Graham will assist in the transition until the end of 2022. Calichman has over 25 years of footwear industry experience, including positions at Saucony and Stride Rite. Skechers remains focused on growth and leveraging Calichman's business acumen to expand success in domestic sales.
Barco Uniforms has introduced the Skechers® by Barco limited-edition capsule collection to honor Breast Cancer Awareness Month in October 2022. This collaboration aims to support healthcare workers and their patients, with 10% of wholesale orders donated to Susan G. Komen. The collection features sustainable, eco-friendly scrubs made from recycled materials, showcasing a vibrant 'Wild Pink' color. Available online and at select retailers, the styles range from XXS to 5XL and retail between $20 to $31. The initiative reflects Barco's ongoing commitment to the healthcare community.
Skechers USA, Inc. (NYSE: SKX), a leader in footwear, announced CFO John Vandemore's participation in a fireside chat at the Goldman Sachs 29th Annual Global Retailing Conference in New York on September 7, 2022, at 1:45 p.m. ET. Investors can access the live audio and replay for 90 days on the company's website. Skechers designs, develops, and markets a wide range of footwear and apparel available in over 180 countries through various retail channels, including more than 4,355 physical stores worldwide.
The British musician and entrepreneur Myleene Klass has partnered with Skechers as the new ambassador for their women's footwear and apparel lines in the UK and Ireland. The campaign commences this month, highlighting Skechers’ innovations in comfort technology. Klass, known for her multi-talented career and extensive media presence, expressed her excitement for the collaboration, emphasizing comfort in daily wear. Skechers aims to grow its local presence, leveraging Klass alongside existing ambassadors to resonate with UK consumers.
Skechers has partnered with the Professional Pickleball Association to host the Skechers Invitational Summer Championship, the first nationally televised pickleball tournament in the U.S., from August 12-14 at the Riviera Country Club in Los Angeles. The event will showcase elite players, including Skechers ambassadors Catherine Parenteau and Tyson McGuffin. 10% of ticket sales will benefit the South Bay Friendship Foundation, supporting children with special needs. Skechers aims to promote the growing sport of pickleball and will feature a retail booth for attendees.
Petco Love and BOBS from Skechers are hosting a mega adoption event on Sept. 3-4 at the George R. Brown Convention Center in Houston. This event aims to increase pet adoption awareness amid rising shelter populations. Past events led to over 38,000 adoptions, with a goal of reaching 40,000 during this event. With only 30% of pet homes adopting from shelters, the initiative is crucial. Over 1,000 pets will be available for adoption for a fee of $35, which includes spaying/neutering and vaccines.
The Pro Pickleball Association (PPA) Tour is set to showcase professional pickleball on CBS, Paramount+, and CBS Sports Network with a live broadcast of the Skechers Invitational Summer Championship on August 13, 2022. This event marks a significant partnership between CBS Sports and the PPA, aimed at enhancing the visibility of pickleball, which has gained immense popularity in the U.S. with 4.8 million active players. The tournament will feature top-ranked players at the prestigious Riviera Country Club.
The Pro Pickleball Association (PPA) Tour has announced a multi-year deal with CBS Sports to broadcast select tournaments, including the Skechers Invitational Summer Championship at the Riviera Country Club.
This event will be aired live on CBS from August 13, 2022, and streamed on Paramount+. The partnership aims to elevate pickleball's visibility, with an estimated 4.8 million active players in the U.S. showcasing their skills in a celebrity-studded event, confirming pickleball's status as a rapidly growing sport.
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