SiriusXM Strikes Multi-Year Deal with Crooked Media
SiriusXM has announced a multi-platform agreement with Crooked Media, granting SXM Media exclusive global advertising rights for Crooked's popular podcasts, including Pod Save America and Lovett or Leave It. This agreement, effective May 2022, extends through the 2024 election cycle, allowing SiriusXM to leverage its 32 million subscribers to expand the audience for these podcasts. Crooked Media will maintain editorial control and aims to invest in new shows, enhancing its podcast offerings which currently generate over 21 million monthly downloads.
- Exclusive global ad sales rights for Crooked Media's podcasts enhance potential revenue.
- SiriusXM's extensive subscriber base of over 32 million can significantly increase podcast reach.
- Crooked Media plans to invest in new shows and expand its podcast network, indicating growth potential.
- None.
SXM Media becomes the exclusive advertising sales agent for "Pod Save America," "Lovett or Leave It," "Pod Save the World," and Crooked Media's expanding slate of podcasts across news, politics, entertainment and culture
Podcasts will air on SiriusXM and all major podcasting platforms, video will be offered in the SXM App
NEW YORK and LOS ANGELES, March 23, 2022 /PRNewswire/ -- Today SiriusXM announced a multi-platform agreement with Crooked Media, the independent progressive media company credited with some of the most popular and critically acclaimed podcasts in the U.S. and abroad. As part of the agreement, Crooked Media's top-ranked podcasts, including Pod Save America, Lovett or Leave It, and Pod Save the World, will join the SiriusXM network through the 2024 election cycle and beyond.
The agreement gives SXM Media, the advertising sales arm of Sirius XM Holdings Inc., exclusive global ad sales rights to Crooked Media's extensive lineup of podcasts starting in May. SXM Media also gains sales and sponsorship rights to digital video, social media, and live events produced by Crooked Media. Since 2017, Crooked Media has launched over 25 podcasts and podcast series, including Pod Save America, Keep It, and Wind of Change, and has amassed over 25 awards. Today, Crooked Media's slate of podcasts generate over 21 million monthly downloads. Per Edison Research, SXM Media is the #1 U.S. podcast advertising network in weekly listener reach.
SiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media's podcasts, including listeners of SiriusXM radio channels, whose paid subscribers total more than 32 million. Crooked Media will retain editorial control of its podcasts and, as a result of this new agreement, is anticipated to expand its network of podcasts over the next three years, as well as further invest in the development, distribution and marketing of its existing podcasts.
SiriusXM will also distribute both audio and video content from Crooked Media's podcasts on SiriusXM, including on its radio platform and the SXM App. The Crooked Media podcasts join a growing, diverse lineup of political and entertainment programming available across SiriusXM.
"We started Crooked to create space for better conversations about politics, culture and the world around us," said Crooked Media co-founders Jon Favreau, Jon Lovett, and Tommy Vietor in a joint statement. "We are excited to team up with SiriusXM to extend that mission to a bigger audience. This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community."
"We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers" said Scott Greenstein, SiriusXM's President and Chief Content Officer. "Jon Favreau, Jon Lovett, and Tommy Vietor are three of the best podcasters around and we believe in their creative vision. We are here to support that vision by introducing Crooked Media to new listeners who will love their content."
Crooked Media podcasts are available to listen to on Stitcher, the SXM App, Pandora, and all other major podcast platforms.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
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About Crooked Media
Crooked believes that we need a better conversation about politics, culture, and the world around us — one that doesn't just focus on what's broken, but what we can do to fix it. At a time when it's increasingly easy to feel cynical or hopeless, former Obama staffers Jon Favreau, Jon Lovett, and Tommy Vietor have created a place where people can have honest conversations and tell stories that inform, entertain, and inspire action. In 2017 they started Crooked with Pod Save America — a no-bullshit conversation about politics. Since then, we've continued to add new shows, voices, and opportunities for activism through our Vote Save America platform, because it's up to each of us to do our part to engage in our democracy and build a better world.
Source: SiriusXM
Media Contacts:
Danielle Lynn, SiriusXM
Danielle.Lynn@siriusxm.com
Maggie Mitchell, SiriusXM
Maggie.Mitchell@siriusxm.com
Sunshine Sachs Morgan & Lylis for Crooked Media
crooked@sunshinesachs.com
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SOURCE Sirius XM Holdings Inc.
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