Pandora Launches Country Grit
Sirius XM Holdings has launched a new Pandora station named Country Grit, spotlighting the rise of rock-infused country music. The station features a blend of artists, including both established names like Chris Stapleton and Miranda Lambert, and rising stars like Bailey Zimmerman and Morgan Wade. With country music being highly popular on Pandora, this addition aims to cater to listeners' interest in authentic and edgy country sounds.
- Launch of Country Grit enhances Pandora's country music offerings.
- Attraction of various artists bolsters Pandora's appeal in a competitive market.
- None.
New station added to Pandora's Country lineup
NEW YORK, April 18, 2022 /PRNewswire/ -- Pandora today announced the launch of a new station, Country Grit.
The late, great Harlan Howard once described country music as "three chords and the truth," and there's a new wave of the genre that may add a few chords but takes authenticity to a new, unapologetic level. Pandora's brand-new Country Grit station, launching today, was born from the undeniable popularity of rock-infused, edgy country music that pushes both sonic and lyrical boundaries.
"I'm a fire-tongued dеvil with a belly full of gasoline," sings Cody Jinks on "All It Cost Me Was Everything," which plays out like a lyrical confession. It's this kind of heart-on-sleeve, uncensored songwriting coupled with dueling electric and steel guitars that defines Country Grit.
Jinks joins other indie trailblazers including Warren Zeiders and Whiskey Myers on the station, along with icons like Chris Stapleton, Miranda Lambert and Aaron Lewis. Red-hot newcomers Bailey Zimmerman, Tyler Braden, Parker McCollum and Morgan Wade are also among the artists featured on the station, linked by their affinity for loud guitars and the cold-hard truth.
"Thrilled to be included in Pandora's new station Country Grit," states Morgan Wade. "For me, country grit is just an attitude of being your true self and going after your goals, whether they are personal, professional or whatever they may be."
With country music as one of Pandora's most-listened genres, Country Grit joins the lineup of stations that include Today's Country, The 615, Country Billionaires, Country Pop, Classic Country, New Country and more.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
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The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: we have been, and may continue to be, adversely affected by supply chain issues as a result of the global semiconductor supply shortage; the ongoing COVID-19 pandemic has introduced significant uncertainty to our business; we face substantial competition and that competition is likely to increase over time; if our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, are not successful, our business will be adversely affected; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM service subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in part on the auto industry; failure of our satellites would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2021, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
Source: SiriusXM
Media contact:
Heidi Anne-Noel
hanne-noel@pandora.com
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SOURCE Sirius XM Holdings Inc.
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