Kevin Hart's Laugh Out Loud Inks Expanded, Multi-Platform Deal with SiriusXM
SiriusXM has renewed its partnership with comedian Kevin Hart and Laugh Out Loud to enhance comedic programming on Laugh Out Loud Radio. The deal includes new live and regular shows hosted by Hart, featuring interviews with top comedians, and expanding into podcasts and on-demand video. Notably, the popular podcast Straight From The Hart will see more live editions. SiriusXM aims to leverage audio as a key medium for comedy, reaching audiences across various platforms.
- Renewed partnership with Kevin Hart enhances content variety on Laugh Out Loud Radio.
- Expansion into new audio formats, including podcasts and on-demand video.
- None.
NEW YORK, Sept. 22, 2020 /PRNewswire/ -- SiriusXM announced today it has extended its long-standing collaboration with superstar Kevin Hart and Laugh Out Loud. Under the agreement, Hart will host new regular and live programs on his SiriusXM channel, Laugh Out Loud Radio, while expanding SiriusXM's relationship with LOL to include a slate of additional comedic programming spanning radio shows, podcasts, and on demand video that will be distributed across the SiriusXM ecosystem. Curated and produced by Hart and LOL, the new programs will feature a diverse, star-studded line up of comedic hosts.
As part of the deal, Hart will interview top comedians for a regular new show on Laugh Out Loud Radio channel 96. Hart will also host more live editions of his bi-weekly SiriusXM program, Straight From The Hart, along with Plastic Cup Boyz, a group of successful comedians, actors, and writers consisting of Will "Spank" Horton, Na'im Lynn, Joey Wells, Harry Ratchford, and Wayne Brown. After its podcast debut in 2019, Straight From The Hart quickly became the most popular podcast on Pandora across all genres.
"I'm excited to strengthen my and Laugh Out Loud's relationship with SiriusXM as we continue to innovate and expand our relationship, with new programming rolling out this fall and more series to be announced soon," said Laugh Out Loud founder Kevin Hart. "When we launched LOL three years ago, we promised it would be the future of comedy - and we believe in the power of audio as a key part of our future. SiriusXM has been an incredible partner since day one. With this new deal, we're providing a platform for comedians to connect with listeners through different audio formats, reaching them everywhere they consume content."
"When Kevin does something, he goes all in, and so we're absolutely thrilled to enter this exciting new chapter with such a massive talent," said Scott Greenstein, SiriusXM's President and Chief Content Officer. "He's been wildly successful on the screen, stage, and digital spheres, and now we're proud to collaborate with Kevin and his company Laugh Out Loud to create exclusive podcasts and to develop together a bold vision of what comedy should be in the audio world."
Adding to the hilarity, fresh seasons of Quake's House hosted by comedian Earthquake and Straight From The Hart return this week. Launched in 2018, Quake's House features the L.A. comedian's insightful and raw dialogue on everyday life, generational issues, trending news stories, and more. The program airs Mondays through Thursdays at 4-6pm ET. Straight From The Hart co-hosted by Hart and Plastic Cup Boyz airs Tuesdays and Thursdays from 7-9pm ET.
SiriusXM subscribers with streaming access can listen to SiriusXM's 200+ channels – including Laugh Out Loud Radio – at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, Sony PlayStation, Roku, Sonos speakers and more. Go to www.SiriusXM.com/AtHome to learn more.
About Laugh Out Loud
Laugh Out Loud is a comedy brand and multi-platform entertainment company founded by the world's top comedian Kevin Hart. Through comedy in color, LOL unites a diverse, global audience around an essential connective tissue: LAUGHTER.
From stand-up legends to the next generation of comedic talent, Hart and LOL curate comedy's boldest voices to produce original scripted and unscripted series, stand-up specials, live broadcasts and experiential activations. To Laugh Out Loud, Hart brings the groundbreaking social strategy that earned him 100 million+ followers, sold out 2018's biggest comedy tour in the world, and continues to break box office records. For more, visit LaughOutLoud.com
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: the current coronavirus (COVID-19) pandemic is adversely impacting our business; our substantial competition that is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; our Pandora ad-supported business has suffered a loss of monthly active users, which may adversely affect our Pandora business; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; we engage in extensive marketing efforts and the continued effectiveness of those efforts are an important part of our business; consumer protection laws and our failure to comply with them could damage our business; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; 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if we are unable to attract and retain qualified personnel, our business could be harmed; we may not realize the benefits of acquisitions or other strategic investments and initiatives, including the acquisition of Pandora; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; we may from time to time modify our business plan, and these changes could adversely affect us and our financial condition; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; 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Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2019 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2020, which are filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.
Source: SiriusXM
Media contact:
Danielle Lynn
Danielle.lynn@siriusxm.com
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SOURCE Sirius XM Holdings Inc.
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