Yerbaé Expands Distribution with Four New Partnerships, Creating Synergies with Safety Shot's Operations
Yerbaé Brands Corp. has announced new distribution partnerships with four companies - Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage - to service Smith's Food & Drug locations across seven western U.S. states. This expansion will make Yerbaé's products available in over 100 Smith's stores, a subsidiary of Kroger.
The distribution network will cover Utah (Carlson), Wyoming (Bison), Montana (George's), and Boise, Idaho (Craig Stein). The distributors will deliver Yerbaé's 12oz functional beverage line, featuring flavors like Mango Passionfruit and Watermelon Strawberry.
This expansion aligns with Safety Shot's (SHOT) strategic growth plans following their agreement to acquire Yerbaé. The partnerships are expected to create synergies for Safety Shot by providing access to an expanded distribution network and potential collaboration opportunities for joint marketing and sales initiatives.
Yerbaé Brands Corp. ha annunciato nuove partnership di distribuzione con quattro aziende - Carlson Distributing, Bison Beverage, George's Distributing e Craig Stein Beverage - per servire i punti vendita Smith's Food & Drug in sette stati occidentali degli Stati Uniti. Questa espansione renderà disponibili i prodotti di Yerbaé in oltre 100 negozi Smith's, una filiale di Kroger.
La rete di distribuzione coprirà Utah (Carlson), Wyoming (Bison), Montana (George's) e Boise, Idaho (Craig Stein). I distributori consegneranno la linea di bevande funzionali da 12oz di Yerbaé, con gusti come Mango Passionfruit e Watermelon Strawberry.
Questa espansione è in linea con i piani di crescita strategica di Safety Shot's (SHOT) dopo il loro accordo per acquisire Yerbaé. Le partnership dovrebbero creare sinergie per Safety Shot, fornendo accesso a una rete di distribuzione ampliata e potenziali opportunità di collaborazione per iniziative di marketing e vendite congiunte.
Yerbaé Brands Corp. ha anunciado nuevas asociaciones de distribución con cuatro empresas - Carlson Distributing, Bison Beverage, George's Distributing y Craig Stein Beverage - para atender las ubicaciones de Smith's Food & Drug en siete estados del oeste de EE. UU. Esta expansión hará que los productos de Yerbaé estén disponibles en más de 100 tiendas Smith's, una subsidiaria de Kroger.
La red de distribución cubrirá Utah (Carlson), Wyoming (Bison), Montana (George's) y Boise, Idaho (Craig Stein). Los distribuidores entregarán la línea de bebidas funcionales de 12oz de Yerbaé, con sabores como Mango Passionfruit y Watermelon Strawberry.
Esta expansión se alinea con los planes de crecimiento estratégico de Safety Shot's (SHOT) tras su acuerdo para adquirir Yerbaé. Se espera que las asociaciones creen sinergias para Safety Shot, proporcionando acceso a una red de distribución ampliada y posibles oportunidades de colaboración para iniciativas de marketing y ventas conjuntas.
Yerbaé Brands Corp.는 Carlson Distributing, Bison Beverage, George's Distributing, Craig Stein Beverage의 네 개 회사와 새로운 유통 파트너십을 발표하여 미국 서부의 7개 주에 있는 Smith's Food & Drug 매장을 서비스합니다. 이번 확장을 통해 Yerbaé의 제품은 Kroger의 자회사인 Smith's의 100개 이상의 매장에서 제공됩니다.
유통 네트워크는 Utah(registered Carlson), Wyoming(Bison), Montana(George's), Boise, Idaho(Craig Stein)를 포함합니다. 유통업체는 Yerbaé의 12온스 기능성 음료 라인을 전달하며, 이에는 Mango Passionfruit와 Watermelon Strawberry와 같은 맛이 포함됩니다.
이번 확장은 Safety Shot's (SHOT)가 Yerbaé를 인수하기로 한 합의에 따른 전략적 성장 계획과 일치합니다. 이러한 파트너십은 Safety Shot에 확대된 유통 네트워크 접근을 제공하고 공동 마케팅 및 판매 이니셔티브를 위한 협력 기회를 창출할 것으로 예상됩니다.
Yerbaé Brands Corp. a annoncé de nouveaux partenariats de distribution avec quatre entreprises - Carlson Distributing, Bison Beverage, George's Distributing et Craig Stein Beverage - pour desservir les magasins Smith's Food & Drug dans sept états de l'ouest des États-Unis. Cette expansion rendra les produits Yerbaé disponibles dans plus de 100 magasins Smith's, une filiale de Kroger.
Le réseau de distribution couvrira l'Utah (Carlson), le Wyoming (Bison), le Montana (George's) et Boise, Idaho (Craig Stein). Les distributeurs livreront la gamme de boissons fonctionnelles de 12oz de Yerbaé, avec des saveurs comme Mangue Passion et Pastèque Fraise.
Cette expansion s'inscrit dans les plans de croissance stratégique de Safety Shot's (SHOT) suite à leur accord pour acquérir Yerbaé. Les partenariats devraient créer des synergies pour Safety Shot en fournissant un accès à un réseau de distribution élargi et des opportunités potentielles de collaboration pour des initiatives de marketing et de vente conjointes.
Yerbaé Brands Corp. hat neue Vertriebspartnerschaften mit vier Unternehmen - Carlson Distributing, Bison Beverage, George's Distributing und Craig Stein Beverage - angekündigt, um die Standorte von Smith's Food & Drug in sieben westlichen Bundesstaaten der USA zu bedienen. Diese Expansion wird die Produkte von Yerbaé in über 100 Smith's Filialen, einer Tochtergesellschaft von Kroger, verfügbar machen.
Das Vertriebsnetz wird Utah (Carlson), Wyoming (Bison), Montana (George's) und Boise, Idaho (Craig Stein) abdecken. Die Distributor werden die 12oz funktionale Getränkekollektion von Yerbaé liefern, die Geschmäcker wie Mango Passionfruit und Watermelon Strawberry umfasst.
Diese Expansion steht im Einklang mit den strategischen Wachstumsplänen von Safety Shot's (SHOT) nach ihrer Vereinbarung, Yerbaé zu übernehmen. Es wird erwartet, dass die Partnerschaften Synergien für Safety Shot schaffen, indem sie Zugang zu einem erweiterten Vertriebsnetz und potenzielle Kollaborationsmöglichkeiten für gemeinsame Marketing- und Verkaufsinitiativen bieten.
- Expansion into 100+ new retail locations across 7 western states
- Strategic partnership with Kroger's subsidiary Smith's Food & Drug
- Establishment of four new distribution partnerships enhancing market presence
- Creation of distribution synergies benefiting both Yerbaé and Safety Shot (SHOT)
- None.
Insights
The distribution expansion into Smith's Food & Drug through four new partnerships represents a strategic move that enhances market penetration in the Western U.S. The deal secures placement in over 100 Smith's locations across 7 states, leveraging Kroger's extensive retail network. This expansion is particularly noteworthy given that only a small percentage of the 1,000+ new brands entering the market annually secure such significant distribution agreements.
The alignment with Safety Shot's pending acquisition creates valuable operational synergies in distribution infrastructure. The established relationships with regional distributors like Carlson and Craig Stein can accelerate Safety Shot's market access, potentially reducing go-to-market costs and timeline. Think of it as buying a house that already has all the utility connections set up – it's more valuable than starting from scratch.
The product placement in the functional beverage category is well-timed, targeting the growing health-conscious consumer base in the Western states. The zero-sugar, zero-calorie formulation with yerba mate positions Yerbaé uniquely in the competitive energy drink market. The expansion through established distributors provides critical "feet on the street" with dedicated field sales and merchandising support – essential elements for beverage brand success at retail.
The strategic value lies in the distributor network's ability to manage both chain accounts and independent retailers, creating multiple revenue streams. This dual-channel approach typically leads to more stable sales growth and better market penetration compared to relying solely on major retail chains.
SCOTTSDALE, Ariz., Jan. 10, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, announced today new partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage to service Smith’s Food & Drug locations across the western United States. Smith’s Food & Drug, a regional grocery chain with locations in Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a subsidiary of Kroger, the largest grocery chain in North America. Through these new distribution agreements, Yerbae will be available in more than 100 Smith's locations across the region. This expansion aligns with the strategic growth plans of Safety Shot, Inc. (Nasdaq: SHOT), which has agreed to acquire Yerbaé.
Carlson Distributing will cover Utah, Bison Beverage will serve Wyoming, George’s Distributing will manage Montana, and Craig Stein Beverage will handle Boise, Idaho. Together, these distributors will ensure Yerbae’s availability in more than 100 Smith's stores.
"Partnering with Carlson, Bison, George’s, and Craign Stein is an exciting step in our mission to provide more consumers with Yerbaé’s refreshing and energizing beverages," said Todd Gibson, CEO and Co-Founder of Yerbaé. "We’re thrilled to expand our footprint and make Yerbaé available to even more consumers throughout these 7 states."
The new distributors will deliver Yerbaé's latest 12oz functional beverage line, including Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist.
This expansion strengthens Yerbaé's position in the west coast, where demand for healthier and functional beverage options continues to grow.
Expanding Distribution Network Creates Synergies for Safety Shot
Yerbaé's retail success is supported by a growing distribution network. Over 1,000 new brands enter the market each year seeking retail distribution and distributor alignments. Yerbaé’s growth within these distributors marks significant strides in chain driven retail business like Smith’s, but also positions the company strategically across multiple new regional account locations and independent retailers. Within this segment of business, distribution is complemented with field sales and merchandising support, effectively building financial strength in incremental case deliveries, sales and management of retail stock positioning.
These new partnerships are expected to create synergies for Safety Shot by providing access to an expanded distribution network and new opportunities for collaboration. Safety Shot may explore leveraging these relationships to introduce its innovative wellness products to a wider audience and potentially collaborate with these distributors on joint marketing and sales initiatives. for both brands through streamlined logistics and distribution.
Yerbaé Brands Corp.
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.
By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.
Contact Information:
For investors, investors@yerbae.com or 480.471.8391
To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.
Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws with respect to the proposed business combination between SHOT and Yerbaé. All statements other than statements of historical facts contained in this press release, including statements regarding Pubco’s, SHOT’ or Yerbaé’s future results of operations and financial position, Pubco’s, SHOT’ and Yerbaé’s business strategy, prospective costs, timing and likelihood of success, plans and objectives of management for future operations, future results of current and anticipated operations of Pubco, SHOT and Yerbaé, and the expected value of the combined company after the transactions, are forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, the following risks relating to the proposed business combination: the risk that the transaction may not be completed in a timely manner or at all, which may adversely affect the price of SHOT’ securities; the occurrence of any event, change or other circumstances that could give rise to the termination of the definitive agreement; the inability to complete the transactions contemplated by the definitive agreement, including due to failure to obtain approval of the shareholders of SHOT or other conditions to closing in the definitive agreement; the inability to obtain or maintain the listing of SHOT ordinary shares on Nasdaq following the business combination; the risk that the transactions contemplated by the business combination disrupt current plans and operations of SHOT as a result of the announcement and consummation of these transactions; the ability to recognize the anticipated benefits of the business combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth economically and hire and retain key employees; costs related to the business combination; changes in applicable laws or regulations; the possibility that Yerbaé or SHOT may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties to be identified in the Registration Statement and accompanying proxy statement/prospectus (when available) relating to the transactions, including those under “Risk Factors” therein, and in other filings with the SEC made by SHOT. Moreover, Yerbaé and SHOT operate in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s and SHOT’ control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. None of Yerbaé or SHOT gives any assurance that either Yerbaé or SHOT will achieve its expectations. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé and SHOT assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.
FAQ
What is the impact of Yerbaé's new distribution partnerships on Safety Shot (SHOT) stock?
How many Smith's Food & Drug locations will carry Yerbaé products through the new distribution deals?
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What product lines will be distributed through the new partnerships?
