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Safety Shot Expands Reach in Metro Chicago with New Distribution Agreement

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Safety Shot (Nasdaq: SHOT) has announced a distribution agreement with Huckster to expand its alcohol-reducing beverage, Sure Shot, in the Chicago metro market. The product will be available in over 450 chain and independent stores across metro Chicago and southern Wisconsin, including convenience stores, tobacco shops, and grocery stores.

Sure Shot is formulated to reduce blood alcohol content in as little as 30 minutes using B vitamins, antioxidants, electrolytes, and nootropics. The product will be strategically placed at cash registers for maximum visibility. The partnership leverages Huckster's direct-to-store distribution expertise and retailer relationships to enhance Sure Shot's market presence.

Safety Shot (Nasdaq: SHOT) ha annunciato un accordo di distribuzione con Huckster per espandere la sua bevanda riduttrice di alcol, Sure Shot, nel mercato metropolitano di Chicago. Il prodotto sarà disponibile in oltre 450 negozi tra catene e indipendenti in tutta l'area metropolitana di Chicago e nel sud del Wisconsin, inclusi negozi di convenienza, tabaccherie e supermercati.

Sure Shot è formulato per ridurre il contenuto di alcol nel sangue in appena 30 minuti grazie all'uso di vitamine del gruppo B, antiossidanti, elettroliti e nootropi. Il prodotto sarà posizionato strategicamente presso le casse per massimizzare la visibilità. La partnership sfrutta l'esperienza di Huckster nella distribuzione diretta ai negozi e le relazioni con i rivenditori per migliorare la presenza di Sure Shot sul mercato.

Safety Shot (Nasdaq: SHOT) ha anunciado un acuerdo de distribución con Huckster para expandir su bebida reductora de alcohol, Sure Shot, en el mercado metropolitano de Chicago. El producto estará disponible en más de 450 tiendas entre cadenas e independientes en el área metropolitana de Chicago y el sur de Wisconsin, incluyendo tiendas de conveniencia, tiendas de tabaco y supermercados.

Sure Shot está formulado para reducir el contenido de alcohol en sangre en tan solo 30 minutos utilizando vitaminas del grupo B, antioxidantes, electrolitos y nootrópicos. El producto se colocará estratégicamente en las cajas para una visibilidad máxima. La asociación aprovecha la experiencia de Huckster en la distribución directa a tiendas y las relaciones con minoristas para mejorar la presencia de Sure Shot en el mercado.

세이프티 샷 (Nasdaq: SHOT)은 허크스터와의 유통 계약을 발표하여 시카고 대도시 시장에서 알코올 감소 음료인 슈어 샷을 확장합니다. 이 제품은 시카고 대도시 및 위스콘신 남부의 450개 이상의 체인 및 독립 상점에서 구입할 수 있으며, 편의점, 담배 가게 및 식료품점도 포함됩니다.

슈어 샷은 비타민 B, 항산화제, 전해질 및 뇌 기능 향상제를 사용하여 30분 이내에 혈중 알코올 농도를 줄이도록 제조되었습니다. 제품은 최대 가시성을 위해 계산대에 전략적으로 배치됩니다. 이 파트너십은 허크스터의 매장 직접 유통 전문성과 소매업체 관계를 활용하여 슈어 샷의 시장 존재를 강화합니다.

Safety Shot (Nasdaq: SHOT) a annoncé un accord de distribution avec Huckster pour étendre sa boisson réduisant l'alcool, Sure Shot, sur le marché métropolitain de Chicago. Le produit sera disponible dans plus de 450 magasins, qu'ils soient en chaîne ou indépendants, dans la métropole de Chicago et le sud du Wisconsin, y compris dans les supérettes, les tabacs et les épiceries.

Sure Shot est conçu pour réduire le taux d'alcool dans le sang en seulement 30 minutes grâce à des vitamines B, des antioxydants, des électrolytes et des nootropes. Le produit sera stratégiquement placé à la caisse pour une visibilité maximale. Ce partenariat tire parti de l'expertise de distribution directe de Huckster et de ses relations avec les détaillants pour améliorer la présence de Sure Shot sur le marché.

Safety Shot (Nasdaq: SHOT) hat eine Vertriebsvereinbarung mit Huckster angekündigt, um sein alkoholsenkendes Getränk, Sure Shot, im Großraum Chicago zu erweitern. Das Produkt wird in über 450 Ketten- und Einzelhandelsgeschäften in der Metropolregion Chicago und im Süden von Wisconsin erhältlich sein, einschließlich Convenience Stores, Tabakläden und Supermärkten.

Sure Shot ist so formuliert, dass es den Blutalkoholspiegel in nur 30 Minuten mit B-Vitaminen, Antioxidantien, Elektrolyten und Nootropika senkt. Das Produkt wird strategisch an den Kassen platziert, um maximale Sichtbarkeit zu gewährleisten. Die Partnerschaft nutzt die Expertise von Huckster im direkten Vertrieb an Geschäfte und die Beziehungen zu Einzelhändlern, um die Marktpräsenz von Sure Shot zu verbessern.

Positive
  • Secured distribution agreement expanding product reach to 450+ stores in Chicago metro area
  • Strategic product placement at cash registers to maximize visibility and impulse purchases
  • Product backed by patent and positive clinical study results
  • Partnership with established distributor serving major chains like 7-Eleven
Negative
  • None.

Insights

This distribution agreement with Huckster marks a significant expansion into a major metropolitan market, giving Safety Shot access to 450+ retail locations across Chicago and southern Wisconsin. The strategic placement at cash registers in high-traffic convenience stores and tobacco shops is particularly valuable for driving impulse purchases and brand awareness.

The Chicago metro market represents a substantial opportunity, being the third-largest U.S. metropolitan area with a population exceeding 9.5 million. For a small-cap company with a market cap of $64.6M, securing widespread distribution in such a major market could significantly impact revenue growth. The partnership with Huckster, known for their selective brand curation, also adds credibility to Safety Shot's market positioning.

The direct-to-store distribution model should help optimize inventory management and ensure consistent product availability, while the focus on convenience store placement aligns well with the product's impulse purchase nature and target demographic of social drinkers.

The Company's innovative alcohol-reducing beverage, Sure Shot, will be available in 450+ stores across the Chicago area.

JUPITER, Fla., Nov. 06, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”) today announced a new distribution agreement with Huckster, Inc., a leading Direct-to-Store (DSD) distributor in Illinois, to expand the availability of its innovative alcohol-reducing beverage, Sure Shot, in the metro Chicago market.

Sure Shot, the first beverage of its kind, is specifically formulated to reduce blood alcohol content while enhancing mental clarity. Its unique blend of essential B vitamins, antioxidants, electrolytes, and nootropics supports the body's natural metabolic processes to efficiently process alcohol, reducing blood alcohol content (BAC) in as little as 30 minutes. This innovative approach, backed by a recently awarded patent and positive clinical study results, positions Sure Shot as the ideal choice for health-conscious individuals who enjoy an active social life.

Through this partnership with Huckster, Sure Shot will be available in over 450 chain and independent convenience stores, tobacco shops, and grocery stores across metro Chicago and southern Wisconsin. Huckster's expertise in direct-to-store distribution and its strong relationships with retailers will ensure that Sure Shot reaches a wide range of consumers in this key market.

"We are thrilled to be partnering with Huckster to expand Safety Shot’s footprint in the U.S. market," commented Safety Shot CEO Jarrett Boon. "Huckster's dedication to providing best-selling products and unparalleled service aligns perfectly with our commitment to delivering high-quality, innovative solutions to consumers. We are confident that this partnership will significantly increase Sure Shot's visibility and availability in the Chicago area."

Huckster, which represents emerging brands from the first call to the last mile, directly services 7-Eleven stores as well as independent liquor stores, convenience stores, and smoke shops. The company sifts through hundreds of brands and thousands of products to ensure each item has a reason to be on shelves.

Sure Shot will be strategically placed on countertops at cash registers in participating stores, maximizing its visibility and encouraging impulse purchases. This strategic placement, combined with the product's eye-catching branding and convenient 4 oz. size, is expected to drive strong consumer awareness and trial.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at www.sureshot.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot's ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot's future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot's current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled "Risk Factors" in Safety Shot's Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission on August 15, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law.

Media and Investor Contact:
Autumn Communications
Jess Weinberger
Phone: 201-213-3239
Email: shot@autumncommunications.com

Investor Relations
Medon Michaelides
Phone: 561-244-7100
Email: investors@drinksafetyshot.com


FAQ

Where will Safety Shot (SHOT) distribute Sure Shot in Chicago?

Safety Shot will distribute Sure Shot in over 450 chain and independent convenience stores, tobacco shops, and grocery stores across metro Chicago and southern Wisconsin through Huckster's distribution network.

How quickly does Safety Shot's Sure Shot reduce blood alcohol content?

According to the company, Sure Shot can reduce blood alcohol content (BAC) in as little as 30 minutes through its blend of B vitamins, antioxidants, electrolytes, and nootropics.

What is the distribution agreement between Safety Shot (SHOT) and Huckster?

Safety Shot has partnered with Huckster for direct-to-store distribution of Sure Shot in the Chicago metro area, placing the product in over 450 retail locations including 7-Eleven stores and independent retailers.

Safety Shot, Inc.

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