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Safety Shot CEO Jarrett Boon and Yerbaé CEO Todd Gibson Join FORCE Family Webinar to Discuss How Safety Shot Plans to Disrupt the Functional Wellness and Beverage Market

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Safety Shot (NASDAQ: SHOT) and Yerbaé Brands announced their CEOs will participate in the FORCE Family Webinar on February 25, 2025, to discuss their plans to disrupt the functional beverage market. This follows their January 7, 2025 definitive arrangement agreement for a strategic acquisition that combines Safety Shot's wellness solutions with Yerbaé's plant-based energy drinks.

The webinar, scheduled for 12:00 PM ET, will feature CEOs Jarrett Boon and Todd Gibson sharing their strategic vision and growth plans. The combined companies aim to leverage synergies in distribution, supply chain, product development, and marketing across multiple channels. The merger represents a significant step toward redefining the healthy and functional beverages landscape.

Safety Shot (NASDAQ: SHOT) e Yerbaé Brands hanno annunciato che i loro CEO parteciperanno al Webinar FORCE Family il 25 febbraio 2025, per discutere i loro piani di rivoluzionare il mercato delle bevande funzionali. Questo segue l'accordo definitivo del 7 gennaio 2025 per un'acquisizione strategica che combina le soluzioni per il benessere di Safety Shot con le bevande energetiche vegetali di Yerbaé.

Il webinar, programmato per le 12:00 PM ET, vedrà i CEO Jarrett Boon e Todd Gibson condividere la loro visione strategica e i piani di crescita. Le aziende unite puntano a sfruttare le sinergie nella distribuzione, nella catena di approvvigionamento, nello sviluppo del prodotto e nel marketing attraverso più canali. La fusione rappresenta un passo significativo verso la ridefinizione del panorama delle bevande sane e funzionali.

Safety Shot (NASDAQ: SHOT) y Yerbaé Brands anunciaron que sus CEOs participarán en el Webinar FORCE Family el 25 de febrero de 2025, para discutir sus planes de revolucionar el mercado de bebidas funcionales. Esto sigue a su acuerdo de disposición definitiva del 7 de enero de 2025 para una adquisición estratégica que combina las soluciones de bienestar de Safety Shot con las bebidas energéticas a base de plantas de Yerbaé.

El webinar, programado para las 12:00 PM ET, contará con los CEOs Jarrett Boon y Todd Gibson compartiendo su visión estratégica y planes de crecimiento. Las empresas combinadas buscan aprovechar las sinergias en distribución, cadena de suministro, desarrollo de productos y marketing a través de múltiples canales. La fusión representa un paso significativo hacia la redefinición del panorama de las bebidas saludables y funcionales.

세이프티 샷 (NASDAQ: SHOT)과 예르바에 브랜드는 그들의 CEO가 2025년 2월 25일 FORCE 패밀리 웨비나에 참여하여 기능성 음료 시장을 혁신할 계획에 대해 논의할 것이라고 발표했습니다. 이는 2025년 1월 7일에 체결된 전략적 인수에 대한 최종 합의에 따른 것으로, 세이프티 샷의 웰빙 솔루션과 예르바에의 식물 기반 에너지 음료가 결합됩니다.

오후 12시 ET에 예정된 웨비나에서는 CEO인 자렛 분(Jarrett Boon)과 토드 기븐(Todd Gibson)이 그들의 전략적 비전과 성장 계획을 공유할 것입니다. 두 회사는 여러 채널을 통해 유통, 공급망, 제품 개발 및 마케팅에서의 시너지를 활용할 계획입니다. 이번 합병은 건강하고 기능적인 음료 시장을 재정의하는 중요한 단계로 여겨집니다.

Safety Shot (NASDAQ: SHOT) et Yerbaé Brands ont annoncé que leurs PDG participeront au Webinar FORCE Family le 25 février 2025, pour discuter de leurs plans visant à révolutionner le marché des boissons fonctionnelles. Cela fait suite à leur accord définitif du 7 janvier 2025 pour une acquisition stratégique qui combine les solutions de bien-être de Safety Shot avec les boissons énergétiques à base de plantes de Yerbaé.

Le webinar, prévu à 12h00 ET, mettra en vedette les PDG Jarrett Boon et Todd Gibson partageant leur vision stratégique et leurs plans de croissance. Les entreprises combinées visent à tirer parti des synergies en matière de distribution, de chaîne d'approvisionnement, de développement de produits et de marketing à travers plusieurs canaux. La fusion représente une étape significative vers la redéfinition du paysage des boissons saines et fonctionnelles.

Safety Shot (NASDAQ: SHOT) und Yerbaé Brands haben angekündigt, dass ihre CEOs am 25. Februar 2025 am FORCE Family Webinar teilnehmen werden, um ihre Pläne zur Revolutionierung des Marktes für funktionale Getränke zu besprechen. Dies folgt auf ihre endgültige Vereinbarung vom 7. Januar 2025 für eine strategische Übernahme, die die Wellness-Lösungen von Safety Shot mit den pflanzenbasierten Energiedrinks von Yerbaé kombiniert.

Das Webinar, das für 12:00 Uhr ET geplant ist, wird die CEOs Jarrett Boon und Todd Gibson präsentieren, die ihre strategische Vision und Wachstumspläne teilen. Die fusionierten Unternehmen zielen darauf ab, Synergien in den Bereichen Vertrieb, Lieferkette, Produktentwicklung und Marketing über mehrere Kanäle hinweg zu nutzen. Die Fusion stellt einen bedeutenden Schritt zur Neudefinition der Landschaft gesunder und funktionaler Getränke dar.

Positive
  • Strategic acquisition agreement signed to combine complementary product lines
  • Multiple synergy opportunities identified in distribution, supply chain, and marketing
  • Expansion into new markets planned through product innovation
Negative
  • None.

SCOTTSDALE, Ariz., Feb. 24, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé”), a plant-based energy beverage company, and Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot”) a wellness and dietary supplement company, today announced that their respective CEOs, Todd Gibson and Jarrett Boon, will join the FORCE Family Webinar to provide insights on how Yerbaé and Safety Shot plans to disrupt the functional beverage market.

The webinar is scheduled for Tuesday, February 25, at 12:00 PM ET / 9:00 AM PT.

On January 8, 2025, Yerbaé and Safety Shot announced the execution of a definitive arrangement agreement dated January 7, 2025, marking a major step toward redefining the landscape of healthy and functional beverages. This proposed strategic acquisition (the “Transaction”) aims to bring together Safety Shot’s groundbreaking wellness solutions with Yerbaé’s popular line of plant-based energy drinks.

The combined companies will look to leverage multiple inherent synergies in distribution, supply chain, product development, and marketing, positioning them for success across multiple distribution channels.

Register for this exclusive webinar to hear from Jarrett Boon and Todd Gibson about their strategic vision and growth plans, including strategies for significant business expansion over the next five years through new market penetration and product innovation.

Register here:
https://forcefamilyoffice.com/events/consumer/safety-shot-coming-february-25-2025/

Yerbaé Brands Corp.

Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the functional beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s key ingredient (yerba mate, a South American herb) is known to produce 196 different vitamins, minerals and nutrients as well as caffeine.

By combining yerba mate with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise functional beverage solution. All Yerbaé beverages are zero calorie, zero sugar, non-GMO, and gluten free.

Find us @DrinkYerbaé on Instagram, Facebook, Twitter and TikTok, or online at https://yerbae.com.

Contact Information:

For investors, investors@yerbae.com or 480.471.8391

To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Sure Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Sure Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. Safety Shot, Inc. is introducing business-to-business sales of Sure Shot to distributors, retailers, restaurants, and bars throughout 2025.

Investor Relations

Phone: 561-244-7100

Email: investors@drinksafetyshot.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the applicable securities laws. All statements other than statements of historical facts contained in this press release, Yerbaé’s and Safety Shot’s business strategy, prospective costs, timing and the completion and any successes derived therefrom from the proposed business combination between Yerbaé and Safety Shot, are all forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, Yerbaé’s ability to capitalize on the growing demand for plant-based, better-for-you alternatives in the beverage sector, the risk that the Transaction may not be completed in a timely manner or at all, which may adversely affect the price of Yerbaé’s securities; changes in applicable laws or regulations; the possibility that Yerbaé may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties not in the direct control of the Company. Moreover, Yerbaé operates in very competitive and rapidly changing environments. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and some of which are beyond Yerbaé’s control, you should not rely on these forward-looking statements as predictions of future events. Forward-looking statements speak only as of the date they are made. Yerbaé gives no assurance that it will achieve the expectations stated herein. Readers are cautioned not to put undue reliance on forward-looking statements, and except as required by law, Yerbaé assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.


FAQ

When will Safety Shot (SHOT) and Yerbaé complete their merger announced in January 2025?

The press release doesn't specify a completion date for the merger. It only mentions that a definitive arrangement agreement was signed on January 7, 2025.

What synergies will the Safety Shot (SHOT) and Yerbaé merger create?

The merger will create synergies in distribution, supply chain, product development, and marketing across multiple distribution channels.

When is the FORCE Family Webinar featuring Safety Shot (SHOT) and Yerbaé CEOs?

The webinar is scheduled for Tuesday, February 25, 2025, at 12:00 PM ET / 9:00 AM PT.

What will be discussed in the February 25, 2025 Safety Shot (SHOT) webinar?

The CEOs will discuss their strategic vision, growth plans, and strategies for business expansion through new market penetration and product innovation over the next five years.

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