UNIFIED COMMERCE GROUP ANNOUNCES ACQUISITION OF GREATS FROM STEVE MADDEN AND NEW INVESTMENTS
Unified Commerce Group (UCG) has announced the acquisition of GREATS Inc., a premium sneaker brand, from Steven Madden, (Nasdaq: SHOO). This marks UCG's third brand acquisition, joining Frank And Oak and Spiritual Gangster in its portfolio. As part of the deal, Steven Madden, will become a shareholder of UCG through a subsidiary.
UCG has also made a strategic investment in Böhme, a Utah-based womenswear retailer. With these additions, UCG's shared services platform, UCG Hub, now supports four brands with growing direct-to-consumer eCommerce businesses, over 30 retail stores, and more than 200 wholesale partners.
Founded in 2019, UCG aims to scale purpose-driven lifestyle brands through shared services, data-driven customer insights, and operational excellence.
Unified Commerce Group (UCG) ha annunciato l'acquisizione di GREATS Inc., un marchio di sneaker premium, da Steven Madden, (Nasdaq: SHOO). Questo segna la terza acquisizione di marchio da parte di UCG, che si unisce a Frank And Oak e Spiritual Gangster nel suo portafoglio. Come parte dell'accordo, Steven Madden diventerà azionista di UCG attraverso una sua controllata.
UCG ha anche effettuato un investimento strategico in Böhme, un rivenditore di moda femminile con sede nello Utah. Con queste nuove acquisizioni, la piattaforma di servizi condivisi di UCG, UCG Hub, supporta ora quattro marchi con crescenti attività di eCommerce diretto al consumatore, oltre 30 negozi al dettaglio e più di 200 partner all'ingrosso.
Fondata nel 2019, UCG mira a scalare marchi di stile di vita orientati allo scopo attraverso servizi condivisi, approfondimenti sui clienti basati sui dati e un'eccellenza operativa.
Unified Commerce Group (UCG) ha anunciado la adquisición de GREATS Inc., una marca premium de zapatillas, de Steven Madden, (Nasdaq: SHOO). Esto marca la tercera adquisición de marca por parte de UCG, que se une a Frank And Oak y Spiritual Gangster en su portafolio. Como parte del acuerdo, Steven Madden se convertirá en accionista de UCG a través de una subsidiaria.
UCG también ha realizado una inversión estratégica en Böhme, un minorista de moda femenina con sede en Utah. Con estas adiciones, la plataforma de servicios compartidos de UCG, UCG Hub, ahora apoya a cuatro marcas con crecientes negocios de comercio electrónico directo al consumidor, más de 30 tiendas minoristas y más de 200 socios mayoristas.
Fundada en 2019, UCG tiene como objetivo escalar marcas de estilo de vida orientadas a un propósito a través de servicios compartidos, insights de consumidores basados en datos y excelencia operativa.
Unified Commerce Group (UCG)는 프리미엄 스니커즈 브랜드인 GREATS Inc.를 Steven Madden (Nasdaq: SHOO)로부터 인수했다고 발표했습니다. 이는 UCG의 세 번째 브랜드 인수로, Frank And Oak 및 Spiritual Gangster와 함께 포트폴리오에 합류하게 됩니다. 거래의 일환으로 Steven Madden은 자회사를 통해 UCG의 주주가 됩니다.
UCG는 또한 유타에 본사를 둔 여성 의류 소매업체 Böhme에 전략적 투자를 했습니다. 이러한 추가로 인해 UCG의 공유 서비스 플랫폼인 UCG Hub는 현재 성장하는 직접 소비자 전자상거래 비즈니스와 함께 네 개의 브랜드를 지원하고 있으며, 30개 이상의 소매점과 200개 이상의 도매 파트너를 보유하고 있습니다.
2019년에 설립된 UCG는 공유 서비스, 데이터 기반 고객 통찰력 및 운영 우수성을 통해 목적 지향적인 라이프스타일 브랜드를 확장하는 것을 목표로 합니다.
Unified Commerce Group (UCG) a annoncé l'acquisition de GREATS Inc., une marque de baskets premium, de Steven Madden (Nasdaq: SHOO). Cela marque la troisième acquisition de marque par UCG, rejoignant Frank And Oak et Spiritual Gangster dans son portefeuille. Dans le cadre de l'accord, Steven Madden deviendra actionnaire d'UCG par le biais d'une filiale.
UCG a également réalisé un investissement stratégique dans Böhme, un détaillant de vêtements pour femmes basé dans l'Utah. Avec ces ajouts, la plateforme de services partagés d'UCG, UCG Hub, soutient désormais quatre marques avec des activités de commerce électronique direct au consommateur en croissance, plus de 30 magasins de détail et plus de 200 partenaires en gros.
Fondée en 2019, UCG vise à développer des marques de style de vie orientées vers un but grâce à des services partagés, des analyses clients basées sur des données et l'excellence opérationnelle.
Unified Commerce Group (UCG) hat die Übernahme von GREATS Inc., einer Premium-Sneaker-Marke, von Steven Madden (Nasdaq: SHOO) angekündigt. Dies ist die dritte Markenübernahme von UCG und reiht sich in das Portfolio ein, das bereits Frank And Oak und Spiritual Gangster umfasst. Im Rahmen des Deals wird Steven Madden über eine Tochtergesellschaft Anteilseigner von UCG.
UCG hat außerdem eine strategische Investition in Böhme, einem in Utah ansässigen Einzelhändler für Damenmode, getätigt. Mit diesen Ergänzungen unterstützt die Shared Services-Plattform von UCG, der UCG Hub, nun vier Marken mit wachsenden Direct-to-Consumer-E-Commerce-Geschäften, über 30 Einzelhandelsgeschäfte und mehr als 200 Großhandelspartner.
Gegründet im Jahr 2019, zielt UCG darauf ab, zielgerichtete Lifestyle-Marken durch Shared Services, datengestützte Kundenanalysen und operative Exzellenz zu skalieren.
- Acquisition of GREATS Inc. expands UCG's brand portfolio
- Strategic investment in Böhme adds to UCG's market presence
- Steven Madden, becomes a shareholder in UCG
- UCG now supports 4 brands with growing eCommerce businesses
- Combined footprint of 30+ retail stores and 200+ wholesale partners
- None.
Insights
UCG's acquisition of GREATS and investment in Böhme marks a significant expansion of their portfolio. This move diversifies UCG's offerings and potentially strengthens their market position. The deal structure, with Steven Madden becoming a UCG shareholder, suggests a strategic alignment that could benefit both parties.
For Steven Madden (SHOO), this divestiture might streamline their operations while maintaining exposure to GREATS' potential growth through equity. However, the financial terms are not disclosed, making it challenging to assess the immediate impact on SHOO's balance sheet or UCG's leverage.
UCG's growing portfolio, now supporting four brands with a combined footprint of 30+ retail stores and 200+ wholesale partners, indicates a robust expansion strategy. This could lead to economies of scale and improved operational efficiency through their UCG Hub platform.
This acquisition reflects the ongoing trend of consolidation in the DTC (Direct-to-Consumer) space. GREATS, as a pioneer in DTC footwear, brings valuable expertise to UCG's portfolio. The synergy between GREATS and UCG's existing apparel brands could create cross-selling opportunities and enhance customer lifetime value.
The investment in Böhme further diversifies UCG's portfolio, potentially providing access to a different customer demographic. This multi-brand strategy allows UCG to mitigate risks associated with individual brand performance and capitalize on various market segments.
The expansion of UCG's shared services platform suggests a focus on operational efficiency and scalability. This model could provide a competitive advantage in the challenging retail landscape, potentially leading to improved margins and faster growth for the portfolio brands.
Unified Commerce Group was founded in 2019 as a platform to enable purpose-driven lifestyle brands to scale through shared services, anchored by data-driven customer insights and operational excellence. GREATS becomes the third brand in UCG's portfolio, in addition to Canadian fashion brand Frank And Oak, and LA-based athleisure brand Spiritual Gangster.
GREATS Inc. was previously owned by Steven Madden, Ltd. (Nasdaq: SHOO), the globally renowned leading designer and marketer of fashion-forward footwear, accessories and apparel. Unified Commerce Group will assume operational responsibility and, as part of the deal, Steven Madden, Ltd., through one of its subsidiaries, will become a shareholder of UCG.
"GREATS pioneered the direct-to-consumer model in footwear, and continues to delight its customers with high-quality, beautiful fashion sneakers" says Dustin Jones, CEO and Founder of Unified Commerce Group, "We have admired the brand for a long time, and the clear synergies with our existing apparel brands, along with its valuable customer base presents an excellent opportunity to leverage our operational expertise to drive further scale."
Edward Rosenfeld, Chairman and CEO of Steven Madden, Ltd., said "We have known Dustin and his team for a number of years, and are very confident that GREATS will find a strong strategic fit with the fast-growing portfolio of brands at UCG."
With the recent acquisition of GREATS and investment in Böhme, the UCG shared services platform- UCG Hub- is now providing operational support, leadership and strategy to four brands, which each have growing direct-to-consumer eCommerce businesses, and a combined footprint of 30+ retail stores and 200+ wholesale partners.
About GREATS
Founded in 2014, GREATS is the first sneaker brand born in
About Unified Commerce Group
Unified Commerce Group (UCG) is a platform for the next generation of retail brands. UCG was founded by Dustin Jones with a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities. As owner and operator of Frank And Oak and Spiritual Gangster, UCG has implemented operational overhauls to scale the brands in a new multi-channel retail environment. Powered by a proprietary tech and data management engine, UCG offers new and established brands a platform to achieve scale by implementing best-in-class store and digital operations, accessing new global markets, and tapping into a world-class partner network. For more information, please visit UnifiedCommerceGroup.com.
About Böhme
Böhme was founded by Vivien and Fernanda Böhme, two sisters from
Media Contact: Elisabeth de Gramont
elisabeth@unifiedcommercegroup.com
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SOURCE Unified Commerce Group
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