Dunkin’ Branded Masks Created in Collaboration with BAMKO® Raise over $61,000 for The Dunkin’ Joy in Childhood Foundation

Rhea-AI Summary

In June, Dunkin’, BAMKO, and JKR launched a limited edition series of face masks, raising over $61,000 for the Dunkin’ Joy in Childhood Foundation, aiding health and hunger relief for children. Retailing at $10 each, $3 from each sale is donated to the foundation. The masks, designed for self-expression, have garnered excitement among customers, with limited availability on Shopdunkin.com until August 31, 2020. This initiative emphasizes responsible mask-wearing while supporting a worthy cause, reflecting Dunkin's commitment to community engagement.

Positive

• Raised over $61,000 for the Dunkin’ Joy in Childhood Foundation.
• Received strong customer interest in the mask designs.
• Promotes responsible mask-wearing while supporting children in need.

Negative

• None.

LOS ANGELES, CA., Aug. 06, 2020 (GLOBE NEWSWIRE) -- In June, Dunkin’, BAMKO^®, a branded merchandise agency, and Jones Knowles Ritchie (JKR),  a design-led creative agency, teamed up to create a limited edition series of Dunkin’ branded face masks to keep fans covered, raising over $61,000 and counting for the Dunkin’ Joy in Childhood Foundation, supporting health and hunger relief for children in underserved communities*. The masks have been met with customer excitement, with a limited supply remaining on Shopdunkin.com.

The masks retail for $10 (plus applicable tax and shipping), with $3 from the sale of each mask donated to the Dunkin’ Joy in Childhood Foundation. BAMKO^® and Dunkin’ collaborated with the goal of raising funds for an important cause while promoting responsible mask wearing with their fun, colorful designs.

“We heard from our fans on social that there was a desire for both self-expression and brand love as they adapted to the new normal. We created five Dunkin’-inspired mask designs with this in mind and encourage our fans to continue the best practice of mask wearing in a way that spreads joy,” said Drayton Martin, VP Brand Stewardship for Dunkin’. “This sort of creative and out-of-the-box thinking that aligns with the values we hold so dear is why BAMKO^® and JKR have been such great teams to collaborate with over the years.”

“We’ve found ourselves in a profound moment as a society. The challenge of finding ways to step up and do good during trying times energizes the team here at BAMKO^®,” said BAMKO^® Chief Operating Officer Jake Himelstein. “Dunkin’ has seen that this moment offers us an opportunity to promote responsible habits in a new normal, spread joy to children, and have some fun in the process.”

Masks are on sale at ShopDunkin.com until August 31, 2020, or while supplies last, with a limited quantity currently remaining.

The Dunkin’ Joy in Childhood Foundation brings the simple joys of childhood to kids battling hunger or illness. More information can be found at bringjoy.org.

*Donations will be made until August 31^st, or while supplies last

About Superior Group of Companies, Inc. (SGC):

Superior Group of Companies^®, formerly Superior Uniform Group, established in 1920, is a combination of companies that help our customers unlock the power of their brands by creating extraordinary brand experiences for their employees and customers. We provide customized support for each of our divisions through our shared services model.

BAMKO^® is the signature promotional product and branded merchandise arm of Superior Group of Companies^®. We provide unique custom branding, design, sourcing, and marketing solutions to some of the world’s most successful brands.

Visit www.BAMKO.net for more information.

Contact:

Joshua White
SVP Strategic Partnerships
BAMKO
(310) 470-5859

 -OR-

Hala Elsherbini
Three Part Advisors
(214) 442-0016

FAQ

What is the Dunkin’ face mask initiative about?

Dunkin’, alongside BAMKO and JKR, launched face masks to raise funds for the Dunkin’ Joy in Childhood Foundation, focusing on health and hunger relief for children.

How much money has Dunkin’ raised for charity through the mask sales?

Dunkin’ has raised over $61,000 for the Dunkin’ Joy in Childhood Foundation from the sale of face masks.

Where can I buy Dunkin’ face masks?

Dunkin’ face masks are available for purchase at Shopdunkin.com until August 31, 2020, or while supplies last.

How much do the Dunkin’ face masks cost?

The Dunkin’ face masks are priced at $10 each, with $3 from each sale going to charity.