Sezzle Launches Flexible Financing at Rural King
Sezzle (NASDAQ:SEZL) has announced a partnership with Rural King, America's Farm and Home Store, to provide flexible payment solutions across all 130 store locations and online platforms. The partnership enables Rural King customers to utilize Sezzle's Pay-in-4 interest-free financing option for their purchases. This launch is strategically timed for the holiday season, following significant growth in Buy Now, Pay Later services, which saw a 47% increase on Black Friday and 42.5% rise on Cyber Monday in 2023, with $940 million in purchases made through these services on Cyber Monday alone.
Sezzle (NASDAQ:SEZL) ha annunciato una partnership con Rural King, il negozio americano per la fattoria e la casa, per offrire soluzioni di pagamento flessibili in tutti i 130 punti vendita e sulle piattaforme online. La partnership consente ai clienti di Rural King di utilizzare l'opzione di finanziamento senza interessi Pay-in-4 di Sezzle per i loro acquisti. Questo lancio è strategicamente programmato per la stagione delle feste, seguendo una crescita significativa nei servizi di Compra ora, Paga dopo, che ha registrato un aumento del 47% nel Black Friday e un incremento del 42,5% nel Cyber Monday del 2023, con acquisti effettuati attraverso questi servizi per un totale di 940 milioni di dollari solo nel Cyber Monday.
Sezzle (NASDAQ:SEZL) ha anunciado una asociación con Rural King, la tienda de agricultura y hogar de América, para proporcionar soluciones de pago flexibles en las 130 ubicaciones de la tienda y en las plataformas en línea. La asociación permite a los clientes de Rural King utilizar la opción de financiación sin intereses Pay-in-4 de Sezzle para sus compras. Este lanzamiento está estratégicamente programado para la temporada navideña, tras un crecimiento significativo en los servicios de Compra ahora, Paga después, que registraron un aumento del 47% en Black Friday y un incremento del 42,5% en Cyber Monday de 2023, con 940 millones de dólares en compras realizadas a través de estos servicios solo en Cyber Monday.
Sezzle (NASDAQ:SEZL)는 미국의 농장 및 집용 매장인 Rural King과 파트너십을 체결하여 130개 매장과 온라인 플랫폼 전역에서 유연한 결제 솔루션을 제공한다고 발표했습니다. 이 파트너십을 통해 Rural King 고객들은 Sezzle의 이자 없는 분할 결제 옵션인 Pay-in-4를 이용하여 구매할 수 있습니다. 이번 출시는 연말 연휴 시즌에 맞춰 전략적으로 시기적절하게 진행되며, 2023년 블랙 프라이데이에 47%, 사이버 먼데이에 42.5%의 성장을 기록한 후 발생했습니다. 사이버 먼데이에는 이들 서비스로 9억 4천만 달러의 구매가 이루어졌습니다.
Sezzle (NASDAQ:SEZL) a annoncé un partenariat avec Rural King, le magasin américain pour l'agriculture et la maison, pour fournir des solutions de paiement flexibles dans l'ensemble des 130 points de vente et sur les plateformes en ligne. Ce partenariat permet aux clients de Rural King d'utiliser l'option de financement sans intérêt Pay-in-4 de Sezzle pour leurs achats. Ce lancement est stratégiquement programmé pour la saison des fêtes, après une croissance significative des services d'Achetez maintenant,Payez plus tard, qui ont connu une augmentation de 47 % le Black Friday et une hausse de 42,5 % le Cyber Monday en 2023, avec 940 millions de dollars d'achats réalisés par le biais de ces services rien que le Cyber Monday.
Sezzle (NASDAQ:SEZL) hat eine Partnerschaft mit Rural King, dem amerikanischen Landwirtschafts- und Heimbedarfsgeschäft, angekündigt, um flexible Zahlungsoptionen in allen 130 Filialen und Online-Plattformen anzubieten. Die Partnerschaft ermöglicht es den Kunden von Rural King, die zinsfreie Finanzierungsoption Pay-in-4 von Sezzle für ihre Einkäufe zu nutzen. Dieser Start ist strategisch auf die Ferienzeit abgestimmt, nach einem signifikanten Wachstum bei den Kaufjetzt, später bezahlen-Diensten, die am Black Friday um 47% und am Cyber Monday um 42,5% im Jahr 2023 gestiegen sind, wobei allein am Cyber Monday 940 Millionen Dollar über diese Dienste ausgegeben wurden.
- Partnership expansion to 130 Rural King locations nationwide
- Strategic timing before holiday season shopping surge
- Integration with both online and physical retail channels
- None.
Insights
This partnership with Rural King represents a significant market expansion for Sezzle, tapping into a robust rural retail network of 130 stores nationwide. The timing ahead of the holiday season is particularly strategic, given the 47% year-over-year growth in BNPL usage during Black Friday and
Rural King's diverse product mix of farm supplies, home goods and daily essentials provides Sezzle with exposure to both discretionary and non-discretionary spending categories. This diversification is important as it helps buffer against economic downturns while capturing higher-ticket farm equipment purchases. The partnership positions Sezzle to capitalize on the growing trend of BNPL adoption in traditional retail sectors, particularly important as consumers seek payment flexibility amid persistent inflationary pressures.
Available online and in stores nationwide, Sezzle brings innovative payment solutions to America's Farm and Home Store ahead of the holiday season.
Minneapolis, MN, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // - Sezzle, a leader in the flexible payments industry, is excited to announce its partnership with Rural King, also known as RK Holdings, LLP, America's Farm and Home Store. Beginning today, Sezzle will be available online and across all 130 Rural King locations nationwide, providing customers with a flexible, interest-free financing option just in time for the holiday season.
Rural King is a General Merchandise Store that serves communities with a wide range of essential goods, including food, feed, seed, farm, and home products. By partnering with Sezzle, Rural King customers can make their everyday purchases while taking advantage of a modern payment solution that empowers them to buy now and pay over time with no interest.
“We’re thrilled to partner with Rural King and expand our reach to customers who rely on the brand for both daily essentials and specialized farm and home products,” said Paul Paradis, co-founder and President of Sezzle. “With Sezzle’s flexible payment option, Rural King shoppers will have the ability to better manage their budgets and spread payments over time, interest-free.”
The launch of this partnership comes at a pivotal time for shoppers. With the holiday season on the horizon, Sezzle’s BNPL platform offers a valuable solution for customers looking to make their dollars go further while securing the essential items they need. As Buy Now, Pay Later services continue to surge in popularity during the holidays, consumers are increasingly drawn to the convenience and transparency these modern payment options provide.
In 2023, Buy Now, Pay Later services experienced a remarkable
Sezzle and Rural King aim to empower shoppers who prioritize simplicity and control over their finances through this partnership. As inflation continues to drive up everyday costs, the ability to responsibly finance essential purchases is more important than ever. Together, our teams are committed to supporting financial freedom by providing interest-free payment solutions that are both convenient and accessible.
Interested in knowing more about Sezzle? Learn more here.
About Sezzle Inc.
Sezzle is a fintech company on a mission to financially empower the next generation. Sezzle’s purpose-driven payment platform increases consumers' purchasing power by offering interest-free installment plans online and in-store. Sezzle’s transparent, inclusive, and seamless payment option allows consumers to take control over their spending, be more responsible, and gain access to financial freedom.
For additional assets and news on Sezzle please visit https://my.sezzle.com/news/
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Sezzle US Media Contact:
Erin Foran
Tel: (651) 403-2184
Email: erin.foran@sezzle.com
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FAQ
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