Epson Technology Helps Spark Family Creativity During National Craft Month

Rhea-AI Summary

On March 2, 2021, Epson America highlighted the rising trend of arts and crafts during National Craft Month, reporting a 70% increase in sales of arts and crafts supplies. The company encourages families to engage in creative projects to reduce screen time. Epson promotes the use of its Expression printers for personalized projects, including custom coloring books, DIY photo recipe cards, and seasonal décor. With the growing interest in crafting, Epson aims to facilitate family bonding through creative expression and innovative printing technology.

Positive

• 70% increase in sales of arts and crafts supplies indicates strong market demand.
• Encouragement of family bonding through arts and crafts can enhance customer loyalty.
• Promotion of personalized projects provides value-added services that may boost printer sales.

Negative

• None.

LOS ALAMITOS, Calif., March 2, 2021 /PRNewswire/ -- Simple artistic actions like drawing, coloring, collaging, and painting fuel imagination at all ages, bringing people together through their creative expression for scrapbooking, room décor and other creative projects. With sales of arts and crafts equipment up 70 percent,¹ the past year has seen a huge surge in crafting as families find a balance between screen time and real-world activities while sheltering in place. This year during National Craft Month, Epson is encouraging families to flex their creative muscles with personalized projects the whole family can enjoy.

"Crafting can drive family bonding by redirecting kids and adults away from on-screen activities to unleash their inner creativity through DIY projects," said Haol Yao, product manager, Consumer Imaging, Epson America. "From photo collage art to changing up room décor to seasonal projects and activities, Epson's Expression^® printers offer a suite of creative tools that spark new ideas for easy at-home crafts to keep family imaginations high and screen time low."

To celebrate National Craft Month, Epson is encouraging families to swap screen time for craft hour by creating personalized projects with Epson printing technology, including:

- Custom Coloring Books: Tune into childhood nostalgia by designing and building your own coloring book using family photos or personal drawings. With the Epson Creative Print mobile app and compatible Epson Expression printers, simply select or scan the desired image, adjust the outline settings to fit your coloring needs, and print. Or download Epson's custom coloring pages here. Grab colored pencils, markers or crayons to settle down for an afternoon of coloring special family moments with the kids. Share the creative outcome with family near and far by mailing or scanning a copy of the finished coloring page to grandparents, aunts, uncles, and cousins who make a cameo in the photo.

- DIY Photo Recipe Cards: Shelter in place has brought out the chefs in every household. Whether you are obsessed with the viral baked feta pasta or teaching the kids family recipes, your camera roll is sure to be full of snaps of favorite dishes. Turn those photos into inspirational recipe cards. A dedicated photo printer, like the Expression Photo XP-8600 Small-in-One^® printer, delivers vibrant, bright prints to make your recipe cards look professional. Have each member of the family choose a photo of their favorite dish, print the image on a 5"x7" card, then write the recipe on the back for an extra personal touch. Organize the cards by category, such as main dishes, side dishes and dessert, and fasten with a ring, card stand or magnet so the whole family can tackle a recipe while cooking in the kitchen together.   

- Seasonal DIY Décor: Turn the living room, bedroom, kitchen, and more into the ultimate work from home or school from home workspace with seasonal DIY décor. Changing up the scenery and layout of a room can make a big difference in your daily routine. From adding a seasonal planter with paper craft enhancements or using the collage feature in the Epson Creative Print mobile app and Epson's Expression Photo HD XP-15000 wide-format printer to create larger borderless prints up 13"x19," you can personalize your workspace with DIY wall art, crafts and more.

The Expression Photo XP-8600 Small-in-One printer and Expression Photo HD XP-15000 wide-format printer are available through the Epson e-store and select retailers and e-tailers. For additional information on the Epson Creative Print app and compatible Epson printers, visit: www.epson.com/epson-connect-wireless-printing-creative-print-app.

About Epson
Epson is a global technology leader dedicated to becoming indispensable to society by connecting people, things and information with its original efficient, compact and precision technologies. The company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics. Epson is proud of its contributions to realizing a sustainable society and its ongoing efforts to realizing the United Nations' Sustainable Development Goals.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

1 Source: The NPD Group, At a Time of Social Distancing, U.S. Families Turn to Activity-Based Toys, Books, and Art Supplies for the Home, According to NPD, April 2, 2020

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2021 Epson America, Inc.

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SOURCE Epson America, Inc.

FAQ

What is the significance of March 2, 2021, for Epson?

On March 2, 2021, Epson America announced initiatives to celebrate National Craft Month, promoting arts and crafts as a way to engage families.

How much did arts and crafts sales increase according to Epson?

Epson reported a 70% increase in sales of arts and crafts supplies over the past year.

What projects does Epson suggest for families during National Craft Month?

Epson recommends creating custom coloring books, DIY photo recipe cards, and seasonal DIY décor using its Expression printers.

What technology is Epson promoting for craft projects?

Epson is promoting its Expression printers and the Epson Creative Print mobile app to facilitate personalized craft projects.