Epson and Vava Settle Projector Brightness Case - Vava Corrects Quoted Lumens from 6,000 to 1,800

Rhea-AI Summary

Epson announced a settlement with Vava regarding deceptive advertising practices for the Vava 4K Ultra Short Throw Laser TV. The settlement mandates Vava to revise luminosity claims from 6,000 or 2,500 lumens to 1,800 lumens, aligning with industry standards. This initiative, which began with a lawsuit filed in April 2021, reflects Epson's commitment to consumer transparency. Epson's vice president stated that accurate performance representation benefits consumers, ensuring they make informed purchases based on genuine product capabilities.

Positive

• Settlement enhances Epson's reputation for advocating accurate marketing claims.
• Vava's correction of luminosity claims aligns with industry standards, benefiting consumers.

Negative

• None.

LOS ALAMITOS, Calif., Feb. 7, 2022 /PRNewswire/ -- Epson today announced it has reached a settlement with Vava for its recent lawsuit highlighting deceptive advertising practices for the Vava 4K Ultra Short Throw Laser TV. Under the terms of the settlement, Vava agreed to correct quoted lumens from the previously misstated 6,000 or 2,500 lumens to 1,800 lumens across varying online and in-store retail venues, reflecting more accurate brightness claims to benefit consumers. Filed in April of 2021, the initial complaint was made as part of Epson's longstanding efforts to ensure the implementation of standards across brands to help consumers making informed purchasing decisions. 

"The results of the settlement help to validate Epson's concerted efforts to ensure that consumers have access to accurate performance claims using industry recognized standards," said Mike Isgrig, vice president, consumer sales and marketing, Epson America. "Vava's actions to correct lumens claims across marketing and promotion vehicles is a step in the right direction to helping provide shoppers accurate performance information."

Epson cautions shoppers to be wary of misleading metrics listed as "Lux," "LED lumens" or "Lamp Brightness" that fail to follow industry standard measurements and therefore materially impact consumer's ability to compare performance of projectors. Measurement for projectors is defined by internationally recognized standards groups, including the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where the methodology for measuring projector color brightness and white brightness separately are fully defined. The ISO standard which defines projector measurement methodology is ISO21118:2020. When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared.  

"Consumers are better off when companies accurately represent key performance claims, helping them to purchase products that meet their viewing expectations, and that is ultimately our goal," said Isgrig.

About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2022 Epson America, Inc.

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SOURCE Epson America, Inc.

FAQ

What was the outcome of the Epson vs. Vava lawsuit?

Epson and Vava reached a settlement requiring Vava to correct its luminosity claims for its 4K Ultra Short Throw Laser TV from misleading figures to 1,800 lumens.

When was the lawsuit against Vava filed?

The lawsuit against Vava was filed in April 2021.

What luminosity claim did Vava have before the settlement?

Before the settlement, Vava claimed luminosity figures of 6,000 or 2,500 lumens.

How does the settlement affect consumers?

The settlement ensures consumers have access to accurate brightness claims, facilitating better purchasing decisions.

What standards does Epson reference regarding projector measurements?

Epson references internationally recognized standards from the International Organization for Standardization (ISO) and the International Committee for Display Metrology (ICDM) for accurate projector performance measurement.