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United Parks & Resorts Inc. (NYSE: SEAS), formerly known as SeaWorld Entertainment Inc., is a leading theme park and entertainment company with a rich legacy spanning over 60 years. The company operates a diversified portfolio of 13 destination and regional theme parks across the United States and Abu Dhabi, including well-known brands such as SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.
Founded in 1959, United Parks & Resorts has been at the forefront of creating innovative entertainment experiences that blend imagination with nature. The company’s parks offer guests a variety of up-close animal encounters, thrilling rides, and spectacular shows, attracting millions of visitors each year.
United Parks & Resorts is globally recognized for its commitment to animal welfare, training, and conservation. The company operates one of the world's foremost zoological organizations and has rescued over 40,000 animals in need. Its efforts in animal rescue, rehabilitation, and conservation extend beyond its parks, demonstrating a deep commitment to protecting the natural world.
In addition to its theme parks, United Parks & Resorts has expanded its reach into media and entertainment platforms, connecting people to nature through television, digital media, and licensed consumer products. The company's strategic growth initiatives include plans for hotels, international expansion, and enhanced digital engagement.
Despite challenges such as adverse weather and the impact of the global COVID-19 pandemic, United Parks & Resorts continues to show resilience and strong financial performance. The company is focused on cost management, strategic pricing, and enhancing the guest experience to drive revenue and profitability.
Recent achievements include the successful rehabilitation and release of manatees, the hatching of an endangered Emperor penguin chick, and the introduction of new attractions and events. The company also announced a name change from SeaWorld Entertainment Inc. to United Parks & Resorts Inc. in February 2024, reflecting its diverse array of park brands.
For the latest financial results, strategic updates, and news, shareholders and prospective investors can visit United Parks & Resorts Investors.
SeaWorld San Antonio has unveiled plans for the ALL-NEW Rescue Jr. hub, set to open in Spring 2025. This immersive adventure zone will feature interactive rides, climbing structures, and water features, designed to educate young guests about SeaWorld's animal rescue efforts. Key attractions include:
- Beach Rescue Racer: a 1,000-foot roller coaster
- Ocean Quest Express: a themed train ride
- Tide Pool Tumble: a seaside joy ride
- Seabird Swing: a virtual parasailing experience
SeaWorld also announced its 2025 Annual Pass, offering unlimited visits, free parking, guest tickets, in-park discounts, and exclusive experiences. For a time, pass holders will receive Aquatica for free. Prices start at $99.99.
SeaWorld has announced the return of its Ultimate Shark Experience ticket to celebrate its 60th anniversary. Available from July 7-14, this ticket allows guests to enjoy various shark-themed activities across its Orlando, San Antonio, and San Diego parks. Highlights include behind-the-scenes tours, feeding and touching sharks, front-of-the-line access to shark-inspired rides, dining with underwater views, and exclusive shark-themed souvenirs. A portion of the ticket proceeds will support the SeaWorld Conservation Fund's shark protection projects. SeaWorld emphasizes its commitment to shark conservation through partnerships and initiatives like the Association of Zoos and Aquariums SAFE Program.
Coca-Cola and SeaWorld are celebrating SeaWorld's 60th anniversary with 'Celebration Sundays,' starting June 16, 2024. These monthly events feature free beverage sampling for all guests and exclusive, -edition merchandise giveaways for pass members. Each month's giveaway will introduce a new collectible item, with June's being a 20-ounce Bottle Holder. SeaWorld is also receiving a $1 million contribution from Coca-Cola to support marine animal and ecosystem conservation. The events highlight the long-standing partnership between Coca-Cola and SeaWorld, which began in 2012. Annual passholders can enjoy added benefits such as access to a VIP lounge and special events. Guests can find special ticket offers on SeaWorld's local webpages.
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