Comscore Research Captures Transformative Reach of Collaboration Software During Pandemic

Rhea-AI Summary

Comscore (NASDAQ: SCOR) released research on July 15, 2020, highlighting the significant rise in usage of collaboration tools due to the COVID-19 pandemic. In May 2020, U.S. audiences spent six billion minutes on platforms like Zoom and Microsoft Teams, with unique visitors increasing by 813% and 943% year-over-year. Overall, 41% of the U.S. internet audience engaged with collaboration tools, illustrating a 322% growth from May 2019. Comscore will continue monitoring these trends and provide insights tailored to media consumption.

Positive

• Unique visitors for Zoom and Microsoft Teams rose significantly, by 813% and 943% respectively, indicating strong market demand.
• 41% of U.S. internet users engaged with collaboration tools, marking a substantial increase in user adoption.

Negative

• None.

RESTON, Va., July 15, 2020 /PRNewswire/ -- As companies across the U.S. assess a potential return to office environments amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals the extraordinary engagement levels of conferencing and collaboration tools that fueled the country's work-from-home experiment over the past several months.

Comscore found that in May 2020, U.S. audiences spent a total of six billion minutes using top collaboration tools (Zoom.us, Microsoft Teams, Webex.com, Gottomeeting.com, Slack.com, Telegram.org, Skype.com, Monday.com). More than 109 million users engaged with these select collaboration platforms in that same month, totaling 41 percent of the total U.S. internet audience. This is up from a reach of 9.9 percent in May 2019, which represents a 322 percent increase in reach year-over-year.

As businesses have adapted to the technology and communications needs of an increasingly remote workforce, two providers emerged: Zoom.us and Microsoft Teams. Unique visitors for Zoom.us and Microsoft Teams increased by 813 percent and 943 percent, respectively, year-over-year (May 2019 vs. May 2020).

Though Zoom and Microsoft Teams have the deepest user penetration of collaboration platforms in the U.S., users often engage with multiple platforms to fulfill certain needs. For example, in May 2020, 40 percent of Microsoft Teams users also used Zoom.us, likely because both platforms provide a distinct user experience leading to heavy cross-over between the two.

Comscore will continue to monitor these trends and provide ongoing insights on its Coronavirus Insights Hub. To learn more about how Comscore can provide you with custom insights into media consumption, or help you to engage with COVID-19 content in a way that makes sense for your brand, contact us today.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com

 

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SOURCE Comscore

FAQ

What collaboration tools saw increased usage according to Comscore's research?

Comscore's research highlighted increased usage of Zoom, Microsoft Teams, and other collaboration tools, showing a total of six billion minutes spent in May 2020.

What percentage of the U.S. internet audience used collaboration tools in May 2020?

In May 2020, 41% of the total U.S. internet audience engaged with collaboration tools.

How much did the usage of collaboration tools increase year-over-year?

The usage of collaboration tools increased by 322% year-over-year from May 2019 to May 2020.

What was the impact of COVID-19 on collaboration tool engagement?

COVID-19 significantly boosted engagement levels of collaboration tools as businesses adapted to remote work, leading to millions of new users.

What is Comscore's role in media measurement?

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms, providing insights into audience behavior.