Stellus Capital Management, LLC Provides Unitranche Financing in Support of Recognize Partners’ Investment in 2X LLC

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06/14/2023 - 06:30 AM

HOUSTON & CHARLOTTE, N.C.--(BUSINESS WIRE)-- Stellus Capital Management, LLC (“Stellus”) announced today that its affiliates acted as administrative agents and provided senior debt financing and an equity co-investment in support of Recognize Partners’ (“Recognize”) investment in 2X LLC (“2X” or the “Company”), an outsourced digital business-to-business (“B2B”) marketing-as-a-service (“MaaS”) provider.

Founded in 2017 by three former B2B CMOs who pioneered MaaS, 2X is a new operating model designed to bring scale to revenue and marketing leaders. The Company’s MaaS model covers a full range of offerings, including marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing, analytics, and creative services.

Mike Grady, Partner at Recognize, said, “Stellus was a constructive partner, providing a flexible capital solution to support our investment in a truly differentiated business. We look forward to continuing our strong relationship with Stellus going forward.”

“We are grateful for the opportunity to partner with Recognize and the entire 2X team and support future growth,” said Doug Bollermann, Managing Director at Stellus, adding, “2X represents a unique opportunity to invest in a company that is redefining the B2B marketing services landscape. Recognize’s breadth of investing experience and exclusive focus in the technology services industry will serve as a strong foundation for the Company’s continued scale.”

About Stellus Capital Management

Stellus Capital Management (“Stellus”) is one of the longest-tenured direct lenders specializing in senior secured loans in the lower middle market. Formed within the D.E. Shaw Group in 2004, Stellus spun out in 2012 and today manages $2.9 billion across various investment vehicles including closed-end institutional funds, a public BDC (NYSE: SCM), and a perpetual non-traded private BDC. Stellus is a single strategy firm and its founding partners have invested together in the lower middle market for 19+ years with a track record of $8.5bn deployed across ~350 transactions. Stellus is headquartered in Houston, TX with offices in the Washington D.C. area and Charlotte, NC. Learn more at stelluscapital.com.