TBD TV Network to Rebrand As ROAR
Sinclair (NASDAQ: SBGI) announced the rebranding of TBD TV to ROAR, effective April 28, marking a strategic shift towards comedy-focused programming. The rebranding follows a Q4 2023 initiative to differentiate from traditional sitcom-based multicast networks.
The network has secured key programming including Saturday Night Live, Whose Line is it Anyway, Key & Peele and Punk'd, along with distribution upgrades in major markets through FOX owned stations. ROAR achieved record-breaking performance in February 2025, with 42% year-over-year growth across all demographics. Their SNL 50th Anniversary celebration attracted 3.2 million viewers.
ROAR will be available free over-the-air and through major streaming platforms. Sinclair owns and operates 185 television stations in 86 markets, along with other channels including Tennis Channel, Comet, CHARGE!, and The Nest.
Sinclair (NASDAQ: SBGI) ha annunciato il rebranding di TBD TV in ROAR, a partire dal 28 aprile, segnando un cambiamento strategico verso una programmazione incentrata sulla commedia. Il rebranding segue un'iniziativa del quarto trimestre 2023 per differenziarsi dalle tradizionali reti di sitcom multicanale.
La rete ha acquisito programmazioni chiave tra cui Saturday Night Live, Whose Line is it Anyway, Key & Peele e Punk'd, insieme a miglioramenti nella distribuzione nei principali mercati tramite stazioni di proprietà di FOX. ROAR ha raggiunto performance da record a febbraio 2025, con una crescita del 42% anno su anno in tutte le demografie. La celebrazione del 50° anniversario di SNL ha attratto 3,2 milioni di spettatori.
ROAR sarà disponibile gratuitamente via etere e attraverso le principali piattaforme di streaming. Sinclair possiede e gestisce 185 stazioni televisive in 86 mercati, insieme ad altri canali tra cui Tennis Channel, Comet, CHARGE! e The Nest.
Sinclair (NASDAQ: SBGI) anunció el cambio de marca de TBD TV a ROAR, que entrará en vigor el 28 de abril, marcando un cambio estratégico hacia una programación centrada en la comedia. El cambio de marca sigue una iniciativa del cuarto trimestre de 2023 para diferenciarse de las redes de multicanal basadas en sitcoms tradicionales.
La red ha asegurado programación clave que incluye Saturday Night Live, Whose Line is it Anyway, Key & Peele y Punk'd, junto con mejoras en la distribución en los principales mercados a través de estaciones de FOX. ROAR logró un rendimiento récord en febrero de 2025, con un crecimiento del 42% interanual en todas las demografías. Su celebración del 50º aniversario de SNL atrajo a 3.2 millones de espectadores.
ROAR estará disponible de forma gratuita por aire y a través de las principales plataformas de streaming. Sinclair posee y opera 185 estaciones de televisión en 86 mercados, junto con otros canales como Tennis Channel, Comet, CHARGE! y The Nest.
Sinclair (NASDAQ: SBGI)는 TBD TV를 ROAR로 리브랜딩한다고 발표했으며, 이는 4월 28일부터 시행됩니다. 이번 리브랜딩은 코미디 중심의 프로그램으로 전략적 전환을 의미합니다. 리브랜딩은 전통적인 시트콤 기반의 멀티캐스트 네트워크와 차별화하기 위한 2023년 4분기 이니셔티브에 따른 것입니다.
네트워크는 Saturday Night Live, Whose Line is it Anyway, Key & Peele, Punk'd와 같은 주요 프로그램을 확보했으며, FOX 소속 방송사를 통해 주요 시장에서 배급 업그레이드를 진행했습니다. ROAR는 2025년 2월에 기록적인 성과를 달성했으며, 모든 인구 통계에서 전년 대비 42% 성장을 기록했습니다. SNL 50주년 기념 행사에는 320만 명의 시청자가 몰렸습니다.
ROAR는 무료로 공중파 및 주요 스트리밍 플랫폼을 통해 제공됩니다. Sinclair는 86개 시장에서 185개의 텔레비전 방송국을 소유 및 운영하며, Tennis Channel, Comet, CHARGE! 및 The Nest와 같은 다른 채널도 운영합니다.
Sinclair (NASDAQ: SBGI) a annoncé le rebranding de TBD TV en ROAR, effectif le 28 avril, marquant un changement stratégique vers une programmation axée sur la comédie. Le rebranding fait suite à une initiative du quatrième trimestre 2023 visant à se différencier des réseaux multicanaux traditionnels basés sur des sitcoms.
Le réseau a sécurisé des programmes clés tels que Saturday Night Live, Whose Line is it Anyway, Key & Peele et Punk'd, ainsi que des améliorations de distribution sur les principaux marchés via des stations appartenant à FOX. ROAR a réalisé des performances record en février 2025, avec une croissance de 42% d'une année sur l'autre dans toutes les démographies. Leur célébration du 50e anniversaire de SNL a attiré 3,2 millions de téléspectateurs.
ROAR sera disponible gratuitement en clair et sur les principales plateformes de streaming. Sinclair possède et exploite 185 stations de télévision dans 86 marchés, ainsi que d'autres chaînes telles que Tennis Channel, Comet, CHARGE! et The Nest.
Sinclair (NASDAQ: SBGI) hat die Umbenennung von TBD TV in ROAR angekündigt, die am 28. April in Kraft tritt und einen strategischen Wandel hin zu einer auf Comedy fokussierten Programmierung markiert. Die Umbenennung folgt einer Initiative im vierten Quartal 2023, um sich von traditionellen Sitcom-basierten Multicast-Netzwerken abzugrenzen.
Das Netzwerk hat wichtige Programme wie Saturday Night Live, Whose Line is it Anyway, Key & Peele und Punk'd gesichert sowie Vertriebsverbesserungen in wichtigen Märkten über FOX-eigene Sender. ROAR erzielte im Februar 2025 rekordverdächtige Leistungen mit einem Wachstum von 42% im Jahresvergleich über alle Demografien hinweg. Ihre Feier zum 50. Jubiläum von SNL zog 3,2 Millionen Zuschauer an.
ROAR wird kostenlos über Antenne und über die wichtigsten Streaming-Plattformen verfügbar sein. Sinclair besitzt und betreibt 185 Fernsehsender in 86 Märkten sowie weitere Kanäle wie Tennis Channel, Comet, CHARGE! und The Nest.
- Record-breaking 42% YoY ratings growth in February 2025
- SNL 50th Anniversary special attracted 3.2M viewers
- Secured major programming acquisitions (SNL, Key & Peele, etc.)
- Distribution upgrade to premium channel positions in top markets
- Expansion to streaming platforms alongside traditional broadcast
- None.
New Identity Launches April 28 Reflecting the Network’s Focus on Ground-Breaking Comedy
The new brand is the culmination of a strategic plan that kicked off in Q4 2023 to position the network as an alternative to traditional sitcom-based multicast networks. This included the acquisition of key anchor series Saturday Night Live, Whose Line is it Anyway, Key & Peele and Punk’d as well as distribution upgrades in the largest DMAs to big 4 network row channel positions including the FOX owned and operated stations in
The network has experienced record setting growth achieving its highest ratings to date in February 2025 across every key demographic and daypart. With +
“The launch of ROAR marks the completion of a plan we set in motion in 2023—to position the network as a clear alternative to the traditional sitcom-based multicast networks by broadcasting live, audience based, comedy franchises. The new identity truly reflects the network’s energy and ambition for audiences and advertisers alike,” said Adam Ware, SVP, Growth Networks Group.
Viewers can watch ROAR for free over-the-air, as well as through major streaming platforms and digital partners, visit WatchROAR.com for more information.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD/ROAR and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
*Source: Nielsen L+SD P2+ Imp, Total Day (M-Su/9am-3am), Feb’25 vs Feb’24
** Source: Nielsen L+SD P2+ unduplicated reach, 2/14-2/16/25
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303964537/en/
Media contact: Jessica Bellucci jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
FAQ
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