TBD TV Network to Rebrand As ROAR
New Identity Launches April 28 Reflecting the Network’s Focus on Ground-Breaking Comedy
The new brand is the culmination of a strategic plan that kicked off in Q4 2023 to position the network as an alternative to traditional sitcom-based multicast networks. This included the acquisition of key anchor series Saturday Night Live, Whose Line is it Anyway, Key & Peele and Punk’d as well as distribution upgrades in the largest DMAs to big 4 network row channel positions including the FOX owned and operated stations in
The network has experienced record setting growth achieving its highest ratings to date in February 2025 across every key demographic and daypart. With +
“The launch of ROAR marks the completion of a plan we set in motion in 2023—to position the network as a clear alternative to the traditional sitcom-based multicast networks by broadcasting live, audience based, comedy franchises. The new identity truly reflects the network’s energy and ambition for audiences and advertisers alike,” said Adam Ware, SVP, Growth Networks Group.
Viewers can watch ROAR for free over-the-air, as well as through major streaming platforms and digital partners, visit WatchROAR.com for more information.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD/ROAR and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
*Source: Nielsen L+SD P2+ Imp, Total Day (M-Su/9am-3am), Feb’25 vs Feb’24
** Source: Nielsen L+SD P2+ unduplicated reach, 2/14-2/16/25
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303964537/en/
Media contact: Jessica Bellucci jbellucci-c@sbgtv.com
Source: Sinclair, Inc.