Sinclair Names Scott Ehrlich as Company’s First Chief Innovation Officer

Rhea-AI Summary

Sinclair Broadcast Group (NASDAQ: SBGI) has appointed Scott Ehrlich as Chief Innovation Officer, a newly created role aimed at enhancing innovation across the company. This position will lead a dedicated research and development group focusing on content, technology, audience development, and distribution. Ehrlich, who has extensive experience in television and media, previously served as SVP of Growth Networks and Content. His track record includes pioneering efforts in streaming media, notably launching RealNetworks’ SuperPass. The company continues to evolve its media offerings under his leadership.

Positive

• Appointment of Scott Ehrlich as Chief Innovation Officer to drive innovation and growth.
• Creation of a dedicated research and development group to enhance cross-functional collaboration.
• Ehrlich's extensive experience in media, particularly in streaming and technology.

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• None.

BALTIMORE--(BUSINESS WIRE)-- Sinclair Broadcast Group (NASDAQ: SBGI) announced today that Scott Ehrlich has been named to the newly created position of Chief Innovation Officer. The announcement was made by Chris Ripley, President and Chief Executive Officer of Sinclair.

In the newly created role, Ehrlich will build on the company’s rich history of innovation and create the company’s first dedicated cross functional research and development group to coordinate and accelerate efforts across content, technology, audience development and distribution. The new group will also incorporate a corporate strategy function to further innovation and growth across Sinclair and its assets.

Ehrlich, who joined Sinclair in 2017 and was most recently SVP, Growth Networks and Content, will retain oversight of the company’s OTA national networks, COMET, CHARGE! and TBD, as well as digital and OTT streaming platforms NewsON and STIRR.

Ehrlich has built a track record of successfully creating new ventures in television, technology and new media platforms. He’s held roles spanning licensing, production, creative development, technology, network management and programming.

Viewed as a pioneer in streaming media, Ehrlich started in the space in 1996, before video streaming was available. He brought to market one of the first subscription streaming video services in the industry, RealNetworks’ SuperPass, and grew it to over a million subscribers. While at Real, he also negotiated landmark internet rights deals with several professional sports leagues.

In making the announcement, Ripley said, “Scott is a creative and fearless leader with a long history of successful innovation and the skills to develop a startup into a thriving company. We are excited for him to expand his role, infusing the pace and imagination of the startup world as we continue to grow Sinclair and evolve our offerings.”

“I was originally attracted to Sinclair by its rich history of innovation in the broadcast world,” said Ehrlich. “Now, in this new role, I’m excited to carry that forward and cement Sinclair’s place among media companies as a home for fast moving, forward thinking creative talent from all corners of the media industry. Together we’ll light a path to the next generation of media products, a future I’m extremely excited to help steward.”

In a previous role as Founder and CEO of Agility Studios, Ehrlich led the development of the award-winning franchise; The Legion of Extraordinary Dancers, created by Jon M. Chu, into a multi-faceted business. He also served as Executive Producer for award winning digital series including Two Bellmen and Business Usual (Marriott Content Studio), as well as licensing content to and from digital and traditional platforms. Before Agility, Ehrlich founded Impulse Media, where he was a strategic advisor to startups and established companies focused on digital video products, distribution and business models. Prior to Impulse, Ehrlich served as Vice President of Media Acquisition and Distribution for RealNetworks.

Earlier in his career, Ehrlich was the Senior Vice President and Executive Producer of News America Digital Publishing at News Corporation and Director of Audience Development at NBC Cable. Ehrlich received his master’s degree from The Graduate School of Political Management and his undergraduate degree from Kenyon College.

About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets, owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220511005085/en/

Media:

Jessica Bellucci

Jessica@BellucciMedia.com

Source: Sinclair Broadcast Group, Inc.

FAQ

What is the significance of Sinclair Broadcast Group's appointment of Scott Ehrlich as Chief Innovation Officer?

Scott Ehrlich's appointment as Chief Innovation Officer is significant as it aims to enhance innovation and growth within Sinclair, focusing on content, technology, and audience development.

What will Scott Ehrlich's role involve at Sinclair Broadcast Group?

In his role, Scott Ehrlich will lead a dedicated research and development group to coordinate and accelerate innovation efforts across Sinclair's various media assets.

What experience does Scott Ehrlich bring to Sinclair Broadcast Group?

Scott Ehrlich brings extensive experience in media, including previous roles in launching streaming services and negotiating major internet rights deals.

How does Sinclair Broadcast Group plan to enhance its media offerings with this new position?

Sinclair plans to enhance its media offerings by leveraging Ehrlich's expertise to develop innovative products and improve audience engagement through advanced technology.

What is the impact of this innovation role on Sinclair's future?

The innovation role is expected to drive Sinclair's growth strategy and position it as a leader in media innovation, ensuring competitiveness in an evolving industry.