Sinclair Expands Podcast Content Division, Launches Sports Talent Programming with “The Triple Option” with Urban Meyer, Mark Ingram II, and Rob Stone and “Throwbacks” with Matt Leinart and Jerry Ferrara
Sinclair is expanding its podcast division with new sports programming featuring top athletes, coaches, and experts. Launching on August 21 is 'The Triple Option', hosted by Urban Meyer, Mark Ingram II, and Rob Stone, offering analysis on college football, NFL, and leadership. On September 5, 'Throwbacks' with Matt Leinart and Jerry Ferrara will debut, combining sports opinions with family adventures.
The company has secured sponsorships from brands like Wendy's, BetMGM, NHTSA, and ZipRecruiter. Sinclair aims to leverage its linear, digital, and social assets for promotion and sales efforts. The podcasts will be available on YouTube, Apple Podcasts, Spotify, and other platforms, with short-form content across social channels. This expansion is part of Sinclair's evolution into a cross-media platform company, offering audiences unparalleled access to athletes and sports content.
Sinclair sta espandendo la sua divisione di podcast con nuovi programmi sportivi che coinvolgono atleti, allenatori ed esperti di alto livello. Il 'The Triple Option', condotto da Urban Meyer, Mark Ingram II e Rob Stone, debutta il 21 agosto, offrendo analisi sul football universitario, NFL e leadership. Il 'Throwbacks' con Matt Leinart e Jerry Ferrara debutterà il 5 settembre, combinando opinioni sportive con avventure familiari.
L'azienda ha ottenuto sponsorizzazioni da marchi come Wendy's, BetMGM, NHTSA e ZipRecruiter. Sinclair mira a sfruttare le sue risorse lineari, digitali e sociali per promozione e vendite. I podcast saranno disponibili su YouTube, Apple Podcasts, Spotify e altre piattaforme, con contenuti brevi sui canali social. Questa espansione fa parte dell'evoluzione di Sinclair in una azienda di piattaforma cross-media, offrendo al pubblico un accesso senza precedenti ad atleti e contenuti sportivi.
Sinclair está expandindo su división de pódcast con nuevos programas deportivos que presentan a los mejores atletas, entrenadores y expertos. El 'The Triple Option', presentado por Urban Meyer, Mark Ingram II y Rob Stone, se lanzará el 21 de agosto, ofreciendo análisis sobre fútbol universitario, NFL y liderazgo. El 'Throwbacks' con Matt Leinart y Jerry Ferrara debutará el 5 de septiembre, combinando opiniones deportivas con aventuras familiares.
La empresa ha asegurado patrocinios de marcas como Wendy's, BetMGM, NHTSA y ZipRecruiter. Sinclair tiene como objetivo aprovechar sus activos lineales, digitales y sociales para promover y vender. Los pódcast estarán disponibles en YouTube, Apple Podcasts, Spotify y otras plataformas, con contenido corto en redes sociales. Esta expansión es parte de la evolución de Sinclair hacia una empresa de plataforma cross-media, ofreciendo al público acceso sin precedentes a atletas y contenido deportivo.
Sinclair은 팟캐스트 부문을 확장 중이며, 최고의 운동선수, 코치 및 전문가를 포함한 새로운 스포츠 프로그램을 선보입니다. 8월 21일에는 Urban Meyer, Mark Ingram II 및 Rob Stone이 주최하는 'The Triple Option'이 시작되며, 대학 미식축구, NFL 및 리더십에 대한 분석을 제공합니다. 9월 5일에는 Matt Leinart와 Jerry Ferrara가 진행하는 'Throwbacks'가 첫 방송되며, 스포츠 의견과 가족 모험을 결합합니다.
회사는 Wendy's, BetMGM, NHTSA 및 ZipRecruiter와 같은 브랜드로부터 후원 계약을 체결했습니다. Sinclair은 프로모션 및 판매 노력을 위해 자신의 선형, 디지털 및 소셜 자산을 활용할 계획입니다. 팟캐스트는 YouTube, Apple Podcasts, Spotify 및 기타 플랫폼에서 이용 가능하며, 소셜 채널에서는 짧은 형식의 콘텐츠가 제공됩니다. 이러한 확장은 Sinclair이 크로스 미디어 플랫폼 회사로 발전하는 일환으로, 관객에게 운동선수와 스포츠 콘텐츠에 대한 비할 데 없는 접근성을 제공합니다.
Sinclair élargit sa division de podcast avec de nouveaux programmes sportifs mettant en vedette des athlètes, des entraîneurs et des experts de premier plan. Le 'The Triple Option', animé par Urban Meyer, Mark Ingram II et Rob Stone, sera lancé le 21 août, offrant des analyses sur le football universitaire, la NFL et le leadership. Le 'Throwbacks' avec Matt Leinart et Jerry Ferrara sera lancé le 5 septembre, combinant opinions sportives et aventures familiales.
L'entreprise a obtenu des partenariats de marque avec Wendy's, BetMGM, NHTSA et ZipRecruiter. Sinclair vise à tirer parti de ses actifs linéaires, numériques et sociaux pour ses efforts de promotion et de vente. Les podcasts seront disponibles sur YouTube, Apple Podcasts, Spotify et d'autres plateformes, avec des contenus courts sur les réseaux sociaux. Cette expansion fait partie de l'évolution de Sinclair vers une entreprise de plateforme cross-média, offrant au public un accès sans précédent aux athlètes et aux contenus sportifs.
Sinclair erweitert seine Podcast-Abteilung mit neuen Sportprogrammen, die Top-Athleten, Trainer und Experten präsentieren. Am 21. August startet 'The Triple Option', moderiert von Urban Meyer, Mark Ingram II und Rob Stone, das Analysen zu College-Football, NFL und Führung bietet. Am 5. September wird 'Throwbacks' mit Matt Leinart und Jerry Ferrara debütieren, das Sportmeinungen mit Familienabenteuern kombiniert.
Das Unternehmen hat Sponsoring-Verträge mit Marken wie Wendy's, BetMGM, NHTSA und ZipRecruiter gesichert. Sinclair plant, seine linearen, digitalen und sozialen Ressourcen für Promotions- und Verkaufsmaßnahmen zu nutzen. Die Podcasts werden auf YouTube, Apple Podcasts, Spotify und anderen Plattformen verfügbar sein, mit Kurzformat-Content auf sozialen Kanälen. Diese Expansion ist Teil von Sinclairs Entwicklung zu einem Cross-Media-Plattformunternehmen, das dem Publikum einen unvergleichlichen Zugang zu Athleten und Sportinhalten bietet.
- Expansion into sports podcast market with high-profile hosts
- Secured sponsorships from major brands like Wendy's and BetMGM
- Leveraging existing media assets for promotion and sales
- Multi-platform distribution strategy (YouTube, Apple Podcasts, Spotify)
- None.
“As Sinclair continues to evolve into a cross-media platform company, we are thrilled to announce the official launch of our new sports podcast division,” said Rob Weisbord, COO and President of Local Media. “Podcasting is a natural extension of Sinclair’s commitment to providing our audience with engaging content, and we are excited to bring together top talent and passionate storytellers to deliver in-depth analysis, exclusive interviews, and the latest news in the world of sports. We have seen great success with our existing news-focused podcasts, and these additions will be a game-changer for sports fans everywhere, offering exclusive access to the stories and voices that matter most.”
“We have secured inaugural sponsorships with many great brands including Wendy's, BetMGM, NHTSA (National Highway Traffic Safety Administration) and ZipRecruiter, with more to be announced soon. Our partners share in the vision of what we are building, and we appreciate their passion and creativity. Leveraging the power of Sinclair's linear, digital, and social assets to power promotion and sales efforts for the Sinclair Sports Group fundamentally sets us apart in the marketplace,” said Eric Welles, Chief Digital Monetization Officer.
“The Triple Option”
A weekly show hosted by Urban Meyer, Mark Ingram II, and Rob Stone, “The Triple Option” will provide analysis, opinions, and unique insights on the biggest topics in college football, the NFL, leadership and more. Meyer, 3x National Champion Head Coach at Ohio State and
“The Triple Option” brings the experience and perspective to give fans a front row seat to the action on and off the field.
“The Triple Option” will launch on August 21, with new episodes each Wednesday available on YouTube, Apple Podcasts, Spotify and all podcast platforms.
Follow “The Triple Option” on Instagram, TikTok, X, Facebook and Reddit at @3XOptionShow
“Throwbacks” with Matt Leinart & Jerry Ferrara
Heisman Trophy winner Matt Leinart and actor Jerry Ferrara may feel like opposites, but the two share more in common than initially meets the eye. They both know what it is to experience extreme success, they both love talking sports and they're both navigating the challenges of dad-life. In their new weekly podcast, Matt and Jerry will share stories about leading one of the biggest football teams and TV shows of their time, while also delivering thoughtful sports opinions and relatable family adventures.
“Throwbacks” will launch on September 5, with new episodes each Thursday, available on You Tube, Apple Podcasts, Spotify and all podcast platforms.
“We could not be more excited to partner with this incredible lineup of talent as we continue to build our podcasting and social division, strengthening our commitment to providing engaging content to audiences across all platforms. Our approach for these shows will allow creators to develop deep, authentic connections that drive impact. They’ll be able to provide unique access and insight, while having fun and letting their entertaining personalities shine. This is an exciting first step for us, with more big announcements on the horizon,” said Rich Cooke, VP, Audio Programming.
To listen to the best in sports talk podcasts, subscribe to “The Triple Option” and “Throwbacks” on all podcast audio platforms, with video content available on YouTube. Short-form content will be available across talent, show, and Sinclair’s social channels.
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HOST BIOS:
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URBAN MEYER has the 3rd highest winning percentage as a head coach in college football history, with an overall record of 187-32. Meyer coached 17 seasons of Division I football and is a 3-time national champion, winning in 2006 and 2008 with
Florida , and winning a title in 2014 with Ohio State.
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MARK INGRAM II - a 3-time Pro Bowler, played at The University of
Alabama for three seasons (2008-2010), winning both a national title and the Heisman Trophy (2009.) Ingram went on to play 12 seasons in the NFL with the New Orleans Saints, where he is the all-time leader in rushing yards, as well as the Baltimore Ravens, and the Houston Texans.
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ROB STONE has 27 years of sports media experience, covering a wide array of leagues and sports across top networks. Stone currently hosts FOX Sports’ marquee studio coverage of soccer, college basketball and college football, including the network’s Saturday pregame show BIG NOON KICKOFF. A former WWE 24/7 Champion, Stone began covering college football in 1999 and covered several conferences, including the SEC, Big Ten, ACC, BIG EAST, Pac-12 and MAC. Prior to joining FOX, Stone worked for ESPN as a soccer commentator and served as a sideline reporter for select MLS and
U.S. Soccer telecasts on ESPN, ESPN2 and ABC where he covered four FIFA World Cups and 12 MLS Cups. Stone’s television career began at ESPN as a production assistant in 1992 where he worked on SportsCenter, Outside the Lines and College GameDay.
- MATT LEINART is one of the most decorated college football players in history. As the starting quarterback at USC from 2003-2005, Matt won the Heisman Trophy, 2 National Championships, and was voted All-American 3 different times. He finished his college football career as one of USC's all-time leaders in career touchdowns and completion percentage, totaling 807 completions, 99 touchdowns, and a remarkable 37-2 winning record. After college, Matt was drafted by the Arizona Cardinals as the 10th overall pick in the 2006 NFL draft and went on to play for the Houston Texans and Oakland Raiders.
- JERRY FERRARA - The three-time Screen Actors Guild Award-nominee has gone from co-starring as Turtle, the lovable best friend of Vincent Chase over eight seasons of HBO’s highly acclaimed comedy series “Entourage,” to landing marquee film roles including “Last Vegas” alongside Michael Douglas, Kevin Kline, Robert De Niro and Morgan Freeman; “Lone Survivor” opposite Mark Wahlberg, Emile Hirsch and Taylor Kitsch; and the “Think Like a Man” series. Ferrara recently starred on the hit Starz television series “Power,” opposite Omari Hardwick, and was also featured in the Clint Eastwood film “Sully,” based on airline pilot Chesley Sullenberger's heroic landing in the Hudson River. A diehard sports fanatic—Ferrara can be found cheering on the NY Giants, the Yankees, and the Knicks.
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About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20240814497091/en/
Jessica Bellucci, jbellucci-c@sbgtv.com
Source: Sinclair, Inc.
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