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Sinclair Broadcast Group’s The National Desk Announces Launch of Website TheNationalDesk.com
Rhea-AI Impact
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Rhea-AI Summary
Sinclair Broadcast Group's national news program, The National Desk, has launched TheNationalDesk.com, offering 24/7 breaking news coverage. Viewers can access live broadcasts, on-demand episodes, and exclusive content for free, without needing subscriptions. Anchored by award-winning journalists, TND aims to deliver impactful news from a local perspective across Sinclair's extensive network of 64 stations in 60 markets. The platform will enhance Sinclair’s existing offerings via digital and streaming services like STIRR.
Positive
Launch of TheNationalDesk.com enhances engagement with viewers.
Free access attracts a wider audience without subscription barriers.
Strengthens Sinclair's local news coverage strategy.
Negative
None.
BALTIMORE--(BUSINESS WIRE)--
The National Desk (“TND”,)Sinclair Broadcast Group’s national news program providing real time national and regional news from across Sinclair’s stations, today announced the launch of TheNationalDesk.com featuring round-the-clock breaking news, with content from The National Desk’s dedicated team of journalists as well as Sinclair’s newsrooms around the US.
Featuring a distinctive front and center video player, TheNationalDesk.com will also include live airings of TND, the latest TND episodes on-demand, and segment clips including “Fact Check Team” and “Spotlight on America.” Harnessing the power of Sinclair’s expansive local news footprint, The National Desk will continue the mission of delivering impactful news for a national audience from a local perspective, with reporters living in the communities they cover.
TheNationalDesk.com is available to all viewers, free of charge with no subscription, log in or authentication required.
“With live broadcasts, breaking news coverage and digital exclusives, TheNationalDesk.com is a one-stop-shop for viewers seeking meaningful reporting and the news of the day, with a local focus, on their timeline and their device of choice,” said Mike Garber, Director of Content, The National Desk.
TND’s live broadcasts, available on TheNationalDesk.com, are anchored by award-winning anchor Jan Jeffcoat, helming The National Desk morning news edition, alongside Live Desk Anchor, Cayle Thompson and National Reporter Angela Brown, live from 6 to 9 am ET and 6 to 8 am PT, Monday through Friday, giving viewers the news to start their day. Meagan O’Halloran anchors the evening edition of The National Desk, alongside Live Desk Anchor Eugene Ramirez and reporter Ryan Smith, weeknights from 10 pm to 12 am ET and 7 to 9 pm PT, providing viewers with a comprehensive, commentary-free look at the most impactful national news and regional stories of the day.
As The National Desk expands its in-depth, by-the-minute distinctive coverage with TheNationalDesk.com, audiences across the country can continue to watch the newscasts on 64 stations in 60 markets (including all MY and CW Network channels owned-or-operated by Sinclair), STIRR, Sinclair’s free OTT streaming platform, as well as Sinclair’s news websites, giving viewers even more options for real-time news coverage throughout the day.
About Sinclair Broadcast Group, Inc.
Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news. The Company owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets; owns multiple national networks including Tennis Channel and Stadium; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsOn and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
