Sinclair Broadcast Group Names Shuneca Harrington Vice President and General Manager of WRLH/FOX in Richmond, VA

Rhea-AI Summary

Sinclair appoints Shuneca Harrington as VP/GM of WRLH/FOX in Richmond, VA, bringing her back to the company from WRAL/NBC and WRAZ/FOX in Raleigh, NC. Harrington's expertise in revenue driving and performance management is expected to boost Sinclair's market presence in Richmond.

RICHMOND, Va.--(BUSINESS WIRE)-- Sinclair today announced that Shuneca Harrington has been named VP/GM of WRLH/FOX in Richmond, VA.

Harrington, who began her media career at Sinclair, returns to the company from WRAL/NBC and WRAZ/FOX in Raleigh, NC where she was Director of Sales.

In making the announcement, Rob Weisbord, Sinclair’s Chief Operating Officer and President of Local Media said, “We are thrilled Shuneca is returning to Sinclair to oversee WRLH in Richmond. She is a data-focused, creative leader with proven success in revenue driving and performance management, and we look forward to building on our momentum in the market under her leadership.”

Harrington started her career as an Account Executive at WLFL, Sinclair’s station in Raleigh. Harrington has also held several sales leadership roles including General Sales Manager at WRBL in Columbus, GA, Local Sales Manager for WAVY/WVBT in Portsmouth, VA, and Digital Sales Manager, National and Local Sales Manager for WNCN in Raleigh.

Commenting on her new role, Harrington said, “Rejoining the Sinclair family and leading the already successful team at WRLH is a full circle moment. I am thrilled to return to Virginia to serve our viewers, advertisers, and partners in the Richmond community.”

She holds a BA in Mass Communications from Brenau University. Harrington remains committed to public service through her membership in Delta Sigma Theta Sorority and through her work as a United Way volunteer.

About Sinclair:

Sinclair Broadcast Group is a subsidiary of Sinclair Inc., (Nasdaq: SBGI) a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD. and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Category: General

View source version on businesswire.com: https://www.businesswire.com/news/home/20240401913540/en/

Jessica Bellucci

jbellucci-c@sbgtv.com

Source: Sinclair, Inc.

FAQ

Who has been named VP/GM of WRLH/FOX in Richmond, VA by Sinclair?

Shuneca Harrington has been named VP/GM of WRLH/FOX in Richmond, VA by Sinclair.

Where did Shuneca Harrington work before returning to Sinclair?

Shuneca Harrington worked at WRAL/NBC and WRAZ/FOX in Raleigh, NC before returning to Sinclair.

What is Shuneca Harrington's background in terms of sales leadership roles?

Shuneca Harrington has held sales leadership roles such as General Sales Manager at WRBL in Columbus, GA, Local Sales Manager for WAVY/WVBT in Portsmouth, VA, and Digital Sales Manager, National and Local Sales Manager for WNCN in Raleigh.

What is Shuneca Harrington's educational background?

Shuneca Harrington holds a BA in Mass Communications from Brenau University.

How does Sinclair's COO and President of Local Media, Rob Weisbord, describe Shuneca Harrington?

Rob Weisbord describes Shuneca Harrington as a data-focused, creative leader with proven success in revenue driving and performance management.