Sinclair Announces Expansion of Digital Executive Team

Rhea-AI Summary

Sinclair Broadcast Group (Nasdaq: SBGI) announced the appointment of Richard Cooke as VP of Audio Programming and Lou Ferrara as VP of Consumer Data and Strategy. Cooke will enhance the company's audio content strategy, leveraging his experience from Cadence13 and FOX Sports. Ferrara will focus on consumer data platforms to improve personalized services. These roles aim to boost Sinclair's digital audience and revenue growth, with a commitment to expanding first-party data capabilities.

Positive

• Appointment of experienced executives Richard Cooke and Lou Ferrara to key digital leadership roles.
• Focus on expanding audio programming and consumer data platforms, enhancing user engagement.
• Cooke's background in podcasting may drive audience growth and innovative content strategies.

Negative

• None.

Richard Cooke Named VP, Audio Programming

Lou Ferrara Named VP, Consumer Data and Strategy

BALTIMORE--(BUSINESS WIRE)-- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) today announced an expansion of the company’s digital executive leadership team with the creation of two new positions. Richard Cooke was named VP, Audio Programming and Lou Ferrara was elevated to VP, Consumer Data and Strategy. Both positions will report to Kevin Cotlove, EVP and Chief Digital Officer.

“Lou and Richard bring a wealth of experience in content development and user engagement to the company, and we’re thrilled to have them in new roles supporting Sinclair’s continued focus on digital audience and revenue growth,” said Cotlove. “Their work will be a key part of expanding consented first-party data across our digital ecosystem and delivering new types of storytelling to our users.”

As VP, Audio Programming for Sinclair, Cooke will be focused on growing the company’s news and sports business in podcasts, audio device platforms and other areas of audio distribution. Cooke joins Sinclair from podcast studio Cadence13, where he was VP of Programming and Development. At Cadence13 he oversaw the launch and growth of dozens of podcasts across a variety of content categories, winning multiple Streamy and Webby awards. He developed programing alongside a broad group of talent including Tom Brady, Doc Rivers, CJ McCollum, David Spade and Emma Chamberlain. Prior to his time at Cadence13, Cooke launched the podcast division at FOX Sports, managing podcast production, sales and growth strategies for the company. He has also worked as a producer at ESPN across radio, TV, and digital. Cooke holds a Bachelor of Arts in Mass Communications and Media Studies from the University of Connecticut.

“I could not be more excited to join the Sinclair family to help guide our audio strategy. Sinclair has long offered premium content across a variety of verticals. I’m looking forward to utilizing audio and podcasting, one of the fastest growing mediums for content, to continue expanding our offerings to our audience,” said Cooke.

As VP, Consumer Data and Strategy, Ferrara will now oversee the company’s consumer data platforms, enabling new personalized services for Sinclair’s digital audience and powering expanded marketing and sales capabilities. Ferrara, who joined Sinclair in 2018, previously managed Sinclair’s email and newsletter business and operations. Prior to his roles at Sinclair, he served as Chief Content Officer at Bankrate.com, during the brand’s turnaround and subsequent sale to digital marketing company Red Ventures. He also spent ten years at the Associated Press, where as a VP he oversaw a wide swath of the news agency’s digital transformation and content areas. Ferrara holds a Bachelor of Science in Journalism from the University of Maryland.

“I’m elated to take on this role as data becomes more essential for businesses and consumers,” Ferrara said. “Sinclair is always innovating in media and I’m looking forward to doing so with consented consumer data across the company.”

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets; owns multiple national networks including Tennis Channel and Stadium; has TV stations affiliated with all the major broadcast networks owns and/or operates 21 regional sports networks brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital and streaming platforms NewsON and STIRR. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220808005148/en/

Jessica Bellucci

Jessica@BellucciMedia.com

Source: Sinclair Broadcast Group, Inc.

FAQ

Who is Richard Cooke in Sinclair Broadcast Group?

Richard Cooke is appointed as VP of Audio Programming at Sinclair Broadcast Group, focusing on expanding audio content.

What is Lou Ferrara's role in Sinclair Broadcast Group?

Lou Ferrara has been elevated to VP of Consumer Data and Strategy, overseeing consumer data platforms.

How will these new positions impact Sinclair Broadcast Group's strategy?

The new roles aim to enhance digital audience engagement and revenue growth through improved audio content and consumer data utilization.

What experience does Richard Cooke bring to Sinclair Broadcast Group?

Cooke has extensive experience in podcasting, having worked at Cadence13 and FOX Sports, where he managed successful audio programming.

What initiatives will Lou Ferrara oversee at Sinclair Broadcast Group?

Ferrara will oversee the company's consumer data platforms, enhancing personalized services and marketing capabilities.