ROXi and Sinclair Partner to Create First Interactive NextGen TV Music Channels; ROXi to Preview Live at CES in Las Vegas

Rhea-AI Summary

ROXi, Inc. (SBGI) to Launch Interactive Music TV Channels in Partnership with Sinclair, Inc. at CES Las Vegas 2024

Insights

Market Research Analyst

The introduction of ROXi's interactive music TV channels in partnership with Sinclair, Inc. represents a significant shift in the broadcast television industry, particularly as it pertains to the integration of interactive features traditionally associated with streaming services. The ability for viewers to pause, play and skip music videos directly from their connected TVs without downloading an app is a novel concept that leverages the capabilities of NextGen TV (ATSC 3.0). This innovation could potentially disrupt the existing market dynamics by blending the convenience of streaming services with the broad reach of broadcast television.

From a market research perspective, the reported 77% of US households expressing interest in such services indicates a substantial market opportunity. This consumer sentiment could drive increased adoption rates of NextGen TV-enabled devices, as well as boost viewer engagement for Sinclair's broadcast channels. However, the success of this venture will hinge on the seamless integration of the technology, the quality of content provided and the ability to monetize these new interactive channels without cannibalizing existing revenue streams.

Technology Analyst

ROXi's FastStream technology and its application in NextGen TV (ATSC 3.0) is a technical milestone for the broadcast industry. ATSC 3.0 allows for greater interactivity, better picture quality and improved sound compared to its predecessor, ATSC 1.0. The fact that ROXi and Sinclair are pioneering the use of this technology to offer interactive features without the need for additional apps or subscriptions could set a new standard for consumer expectations and drive innovation across the industry.

However, the deployment of this technology will require broadcasters and manufacturers to ensure widespread compatibility with NextGen TV standards. Additionally, the infrastructure needed to support the high-bandwidth content that FastStream technology enables will be critical. The long-term impact on the broadcast ecosystem, including content creators, advertisers and technology providers, could be substantial if this model proves successful and scalable.

Financial Analyst

The strategic partnership between ROXi and Sinclair, Inc. is likely to have financial implications for both companies as well as the broader media and entertainment sector. If the consumer interest reflected in the research translates into actual viewer engagement, there could be a significant impact on advertising revenues and brand partnerships. The interactive channels could command premium advertising rates due to increased viewer interaction and the novelty of the format.

Additionally, the success of this initiative could influence stock valuations for companies involved in the ATSC 3.0 ecosystem, from broadcasters to technology providers. Investors will be monitoring the rollout closely, looking for signs of user adoption and engagement that might signal the potential for new revenue streams or shifts in market share within the television industry.

• All-new experience brings app-style interactivity to linear Broadcast TV using ROXi’s FastStream Technology and NextGen TV
• Initially, three new interactive music TV channels to launch across USA – the ROXi Music Channel, the ROXi Music Video Karaoke Channel, and the ROXi Music Games Channel
• Leverages ROXi’s unique FastStream technology and NextGen TV (ATSC 3.0) to allow Broadcast TV viewers on connected TVs to pause, play and skip music videos for first time without downloading an app on TV
• New research reveals strong appetite for free interactive music TV channels with 77% of US households wanting free interactive music TV channels, karaoke, and music games*

LAS VEGAS--(BUSINESS WIRE)-- The Consumer Electronics Show Las Vegas 2024: Today at CES, it was announced that ROXi is bringing America’s first ever fully interactive Broadcast TV channels to U.S. TVs this year through a strategic partnership between globally licensed music streaming company ROXi, and leading U.S. broadcaster Sinclair, Inc. (Nasdaq: SBGI). The new channels will change what broadcast TV means for millions of Americans. For the first time, linear TV channels will have all the interactive features of a downloadable TV app without consumers having to download or launch an app on the TV.

The revolutionary new Broadcast TV channels are possible through ROXi’s new innovative FastStream technology which allows interactive TV channel experiences to be broadcast over the airwaves with the NextGen TV (ATSC 3.0) standard.

ROXi is partnering with Sinclair, a leader in ATSC 3.0 technology and a major leading U.S. Broadcast TV operator, to bring the three interactive music channels – the ROXi Music Channel, the ROXi Music Karaoke Channel and the ROXi Music Games Channel – to homes throughout America in early 2024.

“Our partnership with Sinclair will revolutionize what Broadcast TV means for millions of households across the U.S. – viewers will get instant access to TV music channels that feature the interactivity and capabilities of a music app, without having to download or launch an app,” said ROXi CEO, Rob Lewis. “Our viewers will be able to pause, play and skip on Broadcast TV for the first time. It is a true revolution in linear TV, and we’re bringing it to homes across America with Sinclair in 2024.”

“Through our strategic partnership with ROXi, we’re building a better and more interactive broadcast television experience. We’re confident this partnership will help accelerate the adoption of NextGen TV by delivering entertainment features that consumers will increasingly come to demand on their televisions,” said Skip Flenniken VP, GM of Technology Business Development at Sinclair, Inc.

Research reveals strong consumer appetite in US

New independent research published today reveals that 77% of US consumers thought free interactive music TV channels, karaoke, and music games, without the need for a subscription, would be an attractive feature they would want when selecting their next TV.*

ROXi NEXTGEN TV music channel previews at CES Las Vegas 2024

ROXi is hosting sneak previews of its NEXTGEN TV interactive music channels at CES in Las Vegas from 9 - 12 January at the ATSC (Advanced Television Systems Committee) booth at CES Tech East - Las Vegas Convention Centre Central Hall, booth 19744. Please contact Tim Hadley (details below) if you would like to arrange a personal demo / briefing.

ROXi TV App launch

In addition to the new interactive music channels to be broadcast in partnership with Sinclair, Inc., early 2024 will also see ROXi launching its new downloadable free ROXi TV Music App on a wide range of Smart TV platforms including Samsung, LG, Roku, Vizio, Sony BRAVIA, Amazon Fire TV, Comcast, Google TV, and Android TV. The free ROXi TV App offers additional interactive features including the ability to search and play music from ROXi’s catalogue of 100 million music videos. ROXi TV app users can also upgrade to ROXi Premium for an unlimited ad-free music experience.

*SurveyMonkey research commissioned by ROXi: July 2023: Sample: 1098 US internet users.

Q . When buying your next TV. If there was a TV that gave you free instant access to interactive music TV channels, karaoke, and music games, without the need for a subscription, how attractive would you find that feature when considering which TV to buy?

ROXi Press Kit: http://tinyurl.com/roxipresskit

About ROXi’s three interactive broadcast channels:

The ROXi Music Video Channel will feature curated collections of the very best high-quality music videos from the biggest names in music including Taylor Swift, Ed Sheeran, Beyoncé and more. Unlike a traditional music TV channel viewers are able to pause the music, play and also skip to the next music video. They can also upgrade to the full Premium ad-free experience. Music is drawn from ROXi’s comprehensive catalogue of 100 million original and virtual music videos, licensed by all the major and leading independent music rights holders, covering all genres and decades including the latest hit music releases.

The ROXi Music Video Karaoke Channel features the latest and greatest Karaoke tracks with original music videos paired with timed, scrolling lyrics to provide an engaging Karaoke experience that’s as fun for people to watch as it is to sing along to.

The ROXi Music Games Channel features interactive music games where viewers battle it out with friends and family for the highest score. Full interactive gaming features delivered over normal Broadcast TV for the first time.

About ROXi:

ROXi is a globally licensed music streaming company backed by Simon Cowell, Kylie Minogue and Sheryl Crow, Robbie Williams and U2’s Adam Clayton. With over 100 million music videos including all the original music videos from all major and leading independent record labels, ROXi brings friends and family together to enjoy free music videos, music video channels, karaoke, music games and more. Originally launched in the UK on Sky Q, Sky Glass, Sky Stream, Samsung, LG, Fire TV, Android TV and Google TV including compatible Sony, Philips, Panasonic, Toshiba, TCL, Hisense and Shield Smart TVs and set-top boxes, ROXi’s TV app will launch in the US on Comcast, LG, Samsung, Roku, Vizio, Sony, Fire TV, Android TV, Google TV and compatible TV brands. See www.roxi.tv.

About Sinclair, Inc.:

Sinclair, Inc. (Nasdaq: SBGI), is a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

Category: General

View source version on businesswire.com: https://www.businesswire.com/news/home/20240109281906/en/

ROXi: Tim Hadley

tim.hadley@magic.works

+447976410001

Sinclair: Jessica Bellucci

jbellucci-c@sbgtv.com

Source: Sinclair, Inc.

FAQ

What is the strategic partnership announced at CES Las Vegas 2024 involving ROXi, Inc. and Sinclair, Inc. (Nasdaq: SBGI)?

ROXi, Inc. is partnering with Sinclair, Inc. to bring the first fully interactive Broadcast TV channels to U.S. TVs in early 2024.

What technology is ROXi leveraging for the interactive TV channel experiences?

ROXi is leveraging its FastStream technology and NextGen TV (ATSC 3.0) to enable broadcast TV viewers to pause, play, and skip music videos without downloading an app on their TVs.

What new interactive music TV channels are being launched across the USA?

Three new interactive music TV channels are set to launch, including the ROXi Music Channel, the ROXi Music Video Karaoke Channel, and the ROXi Music Games Channel.

What research findings were revealed about consumer appetite for free interactive music TV channels?

New independent research indicates that 77% of US consumers find free interactive music TV channels, karaoke, and music games without the need for a subscription to be an attractive feature when selecting their next TV.

Where can the sneak previews of ROXi's NEXTGEN TV interactive music channels be seen?

The sneak previews of ROXi's NEXTGEN TV interactive music channels are available at CES in Las Vegas at the ATSC booth at CES Tech East - Las Vegas Convention Centre Central Hall, booth 19744.

When will ROXi launch its new downloadable free ROXi TV Music App?

ROXi will launch its new downloadable free ROXi TV Music App in early 2024 on various Smart TV platforms, including Samsung, LG, Roku, Vizio, Sony BRAVIA, Amazon Fire TV, Comcast, Google TV, and Android TV.