STOCK TITAN

Portland Trail Blazers Announce Future of Trail Blazers Broadcasting

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

The Portland Trail Blazers have announced a new era of broadcasting, partnering with Sinclair Broadcast Group to launch the Rip City Television Network and BlazerVision, a direct-to-consumer streaming service, starting with the 2024-25 season. This marks the first time in franchise history that a majority of games will be available over-the-air on local TV, quadrupling broadcast reach throughout Oregon and Washington.

The Rip City Television Network will air games on Sinclair's local stations, including KATU and KUNP in Portland, with expanded coverage in Seattle, Medford, Eugene, and Yakima/Pasco. BlazerVision, priced at $120 annually or $19.99 monthly, will offer all non-exclusive nationally televised games, on-demand replays, and exclusive content. Rip City United members will receive a complimentary BlazerVision subscription with their ticket package.

I Portland Trail Blazers hanno annunciato una nuova era per le trasmissioni, collaborando con Sinclair Broadcast Group per lanciare il Rip City Television Network e BlazerVision, un servizio di streaming diretto ai consumatori, a partire dalla stagione 2024-25. Questo segna la prima volta nella storia della franchigia che la maggior parte delle partite sarà disponibile in chiaro sulla televisione locale, quadruplicando la portata delle trasmissioni in tutto l'Oregon e il Washington.

Il Rip City Television Network trasmetterà le partite sulle stazioni locali di Sinclair, inclusi KATU e KUNP a Portland, con una copertura ampliata a Seattle, Medford, Eugene e Yakima/Pasco. BlazerVision, al prezzo di $120 all'anno o $19.99 al mese, offrirà tutte le partite nazionalmente trasmesse non esclusive, replay on-demand e contenuti esclusivi. I membri di Rip City United riceveranno un abbonamento gratuito a BlazerVision con il loro pacchetto biglietti.

Los Portland Trail Blazers han anunciado una nueva era de transmisión, asociándose con Sinclair Broadcast Group para lanzar la Rip City Television Network y BlazerVision, un servicio de streaming directo al consumidor, comenzando con la temporada 2024-25. Esto marca la primera vez en la historia de la franquicia que la mayoría de los juegos estarán disponibles en televisión local, cuadruplicando el alcance de la transmisión en toda Oregón y Washington.

La Rip City Television Network transmitirá juegos en las estaciones locales de Sinclair, incluyendo KATU y KUNP en Portland, con una cobertura ampliada en Seattle, Medford, Eugene y Yakima/Pasco. BlazerVision, con un precio de $120 anuales o $19.99 mensuales, ofrecerá todos los juegos nacionales no exclusivos, repeticiones bajo demanda y contenido exclusivo. Los miembros de Rip City United recibirán una suscripción gratuita a BlazerVision con su paquete de entradas.

포틀랜드 TRAIL BLAZERS는 싱클레어 방송 그룹과 협력하여 2024-25 시즌부터 립 시티 텔레비전 네트워크블레이저 비전이라는 소비자 직송 스트리밍 서비스를 시작한다고 발표했습니다. 이는 프랜차이즈 역사상 처음으로 대부분의 경기가 지역 TV에서 무료로 방송되어 오리건과 워싱턴 전역에 걸친 방송 범위를 4배로 늘리는 것입니다.

립 시티 텔레비전 네트워크는 포틀랜드의 KATU와 KUNP를 포함한 싱클레어의 지역 방송국에서 게임을 방송하며, 시애틀, 메드포드, 유진, 그리고 야키마/파스코에서의 보도를 확대할 것입니다. 연간 $120 또는 월 $19.99에 가격이 책정된 블레이저 비전은 모든 비독점적으로 방송된 국가 경기, 주문형 재방송 및 독점 콘텐츠를 제공합니다. 립 시티 유나이티드 회원들은 티켓 패키지와 함께 무료 블레이저 비전 구독을 받게 됩니다.

Les Portland Trail Blazers ont annoncé une nouvelle ère de diffusion, s'associant avec Sinclair Broadcast Group pour lancer le Rip City Television Network et BlazerVision, un service de streaming direct aux consommateurs, à partir de la saison 2024-25. Cela marque la première fois dans l'histoire de la franchise qu'une majorité des matchs sera disponible à la télévision locale quadruplant ainsi la portée des diffusions à travers l'Oregon et Washington.

Le Rip City Television Network diffusera des matchs sur les stations locales de Sinclair, y compris KATU et KUNP à Portland, avec une couverture élargie à Seattle, Medford, Eugene et Yakima/Pasco. BlazerVision, au prix de $120 par an ou $19,99 par mois, proposera tous les matchs diffusés à l'échelle nationale qui ne sont pas exclusifs, des rediffusions à la demande et du contenu exclusif. Les membres de Rip City United recevront un abonnement gratuit à BlazerVision avec leur forfait de billets.

Die Portland Trail Blazers haben eine neue Ära der Übertragung angekündigt und kooperieren mit Sinclair Broadcast Group, um das Rip City Television Network und BlazerVision, einen direkten Streaming-Dienst für Verbraucher, zu starten, beginnend mit der Saison 2024-25. Dies ist das erste Mal in der Geschichte der Franchise, dass die Mehrheit der Spiele über lokale TV-Sender verfügbar sein wird, was die Übertragungsreichweite vervierfacht in ganz Oregon und Washington.

Das Rip City Television Network wird Spiele auf Sinclair's lokalen Sendern übertragen, einschließlich KATU und KUNP in Portland, mit erweiterten Berichterstattungen in Seattle, Medford, Eugene und Yakima/Pasco. BlazerVision, das $120 jährlich oder $19,99 monatlich kostet, wird alle nicht-exklusiven nationalen Fernsehsendungen, On-Demand-Wiederholungen und exklusive Inhalte anbieten. Mitglieder von Rip City United erhalten ein kostenloses Abonnement für BlazerVision mit ihrem Ticketpaket.

Positive
  • Quadrupling broadcast reach throughout Oregon and Washington
  • Launch of BlazerVision direct-to-consumer streaming service
  • Majority of games available over-the-air for the first time in franchise history
  • Complimentary BlazerVision subscription for Rip City United members
  • Expanded coverage to multiple cities across the Pacific Northwest
Negative
  • None.

Insights

The Portland Trail Blazers' new broadcasting deal with Sinclair marks a significant shift in their media strategy, potentially impacting Sinclair's revenue and market position. Key points:

  • The deal quadruples the Blazers' broadcast reach, expanding their audience across Oregon and Washington.
  • For the first time, a majority of games will be available over-the-air, increasing accessibility and potentially boosting viewership.
  • The launch of BlazerVision, a direct-to-consumer streaming service, aligns with broader industry trends towards OTT offerings.
  • Pricing at $120 annually or $19.99 monthly for BlazerVision is competitive and could drive subscriber growth.
  • The partnership leverages Sinclair's local station network, potentially increasing ad revenue and strengthening their sports content portfolio.

This move could positively impact Sinclair's financials by increasing ad inventory and creating a new revenue stream through the streaming service. However, the success will depend on viewership numbers and subscription uptake, which should be closely monitored in the coming quarters.

This deal represents a strategic pivot in sports media distribution, with potential industry-wide implications:

  • The shift to over-the-air broadcasting bucks the trend of cable-only deals, potentially setting a new precedent for regional sports networks.
  • Combining traditional broadcasting with a direct-to-consumer streaming option creates a hybrid model that could become a blueprint for other teams and leagues.
  • The complimentary BlazerVision subscription for season ticket holders adds value to ticket packages, potentially boosting ticket sales and fan engagement.
  • The expanded reach could enhance the Blazers' brand value and sponsorship opportunities across a wider geographic area.

This approach may pressure other NBA teams and regional sports networks to reevaluate their distribution strategies. If successful, it could lead to a broader shift in how sports content is delivered to fans, balancing traditional and digital platforms to maximize reach and revenue.

“Rip City Television Network” in Partnership with Sinclair Marks the First Time in Franchise History a Majority of Games will be Available Over-The-Air on Local TV

Deal Quadruples Broadcast Reach Throughout Oregon & Washington - Bringing Blazers Basketball Wherever You May Be

New Direct-to-Consumer Streaming Service – BlazerVision – Available Now!

Rip City United Half and Full Season Members to Receive Complimentary BlazerVision Subscription as Part of Ticket Package

PORTLAND, Ore.--(BUSINESS WIRE)-- The Portland Trail Blazers have announced a new era of Trail Blazers Broadcasting, reaching an agreement with Sinclair Broadcast Group (Sinclair) to launch the Rip City Television Network, a network of affiliates throughout the Pacific Northwest to serve as the new television home of Trail Blazers, and the launch of a new, paid, subscription-based direct-to-consumer (DTC) streaming service – BlazerVision – starting with the 2024-25 season. The announcement marks the first time in Trail Blazers history that a majority of games will be available to fans via easy-to-access over-the-air television. We’re bringing Blazers TV wherever you may be, learn more about the future of Trail Blazers Broadcasting at Trailblazers.com/watch.

Fans within the Trail Blazers local broadcast market will have easy access to watch all local and non-exclusive nationally televised games across Sinclair’s family of local over-the-air television stations in Portland, KATU and KUNP. Games will be accessible via an over-the-air antenna or a local cable or satellite provider that carries KATU and KUNP.

For those outside of the Portland metro area, Trail Blazers games will be available on Sinclair’s over-the-air stations, and associated multicasts with cable clearance, in Seattle (KUNS/TBD.TV Network,) Medford (KTVL/TBD.TV Network,) Eugene (KVAL, KCBY and KPIC/TBD. TV Network) and Yakima/Pasco (KEPR and KIMA/TBD.TV Network.) In the coming months coverage will expand to provide greater reach. Visit HERE to see your local channel listings for the Rip City Television Network.

The new television home of Trail Blazers basketball will result in a massive extension of our broadcast reach throughout Oregon and Washington, reaching 4x as many viewers as 2023-24.

BlazerVision is the simplest way to watch all non-exclusive nationally televised Blazers games on any screen, wherever you may be in Rip City during the 2024-25 season. The new direct-to-consumer streaming service will be available to fans throughout most of Oregon and Washington as authenticated by ZIP codes at the time of the subscription purchase. Additionally, BlazerVision will feature access to On-Demand Replays, Classic Games and exclusive content including The Trail presented by Alaska Airlines.

"Launching the Rip City Television Network and BlazerVision is a turning point for our fans,” said Dewayne Hankins, President of Business Operations, Portland Trail Blazers and Rose Quarter. “We’ve put our fans first and started a new chapter, making it easier than ever to enjoy Trail Blazers basketball. Whether on TV or streaming with BlazerVision, we believe this is the best way to create lifelong fans and keep them connected. This is a big win for all of Rip City.”

"We're looking forward to collaborating with the Trail Blazers to expand Rip City basketball’s reach through over-the-air broadcasts, which significantly broaden audience reach. Now, more fans across the Pacific Northwest can enjoy unparalleled access to the Trail Blazers through our KATU family of networks," said Rob Weisbord, COO and President of Local Media, Sinclair.

“We’re thrilled to partner with Sinclair and KATU to help bring the Emmy Award-winning Trail Blazers Broadcast to a wide audience,” said Greg Fonseca, Producer, Trail Blazers Broadcasting. “Between the reach of the Rip City Television Network and the ease of access with BlazerVision, we’re looking forward to producing an amazing broadcast each night for fans to enjoy Rip City basketball wherever they may be.”

"Partnering with the Trail Blazers to launch the Rip City Television Network aligns with our mission to continue to add value to our broadcast stations and provide greater accessibility and engagement for local sports fans. By delivering Trail Blazers games via broadcast television, we are bringing innovative solutions to reach more households across the Pacific Northwest. We look forward to the immense impact this partnership will have for basketball fans throughout the region," said Scott Shapiro, Executive Vice President, Corporate Development and Strategy, Sinclair.

Portland Trail Blazers broadcasters and back-to-back NW Emmy Winners Kevin Calabro and Lamar Hurd, along with Brooke Olzendam, will return for their eighth season to call all Trail Blazers games on the new broadcast home after earning the NW Emmy for Best Live Sporting Event Broadcast in June. Trail Blazers Broadcasting will continue to produce the pregame, halftime and postgame show for each game. Additionally, fans will enjoy the return of regular Trail Blazers broadcasting favorites Michael Holton, Neil Everett, Jamie Hudson, Terry Porter, and Tom Haberstroh across coverage.

BlazerVision is powered by the NBA’s Next Gen integrated digital platform and can be accessed through the NBA app and NBA.com using any device that supports the NBA App or a web browser – including but not limited to iPhone, iPad, Android, Roku, Apple TV, Amazon Fire TV, PlayStation 5 and Xbox One. An annual subscription to BlazerVision will cost $120 for the entire season, or $19.99 per month – monthly subscription available November 1. Fans signing up for a full-season BlazerVision subscription by November 1 will also receive a pair of Upper Bowl tickets to a select Trail Blazers game during the 2024-25 season. Full-season and half-season Rip City United members will receive a complimentary one-year subscription to BlazerVision as part of their season ticket purchase. Visit Trailblazers.com/watch to subscribe now!

To celebrate the launch of our new broadcast homes, Trail Blazers players, alumni, broadcasters, BlazerDancers, and mascots are roaming Rip City on Tuesday, September 24 bringing free TV’s directly to some very lucky fans' living rooms! Fans can also enter for a chance to win a FREE TV at Trailblazers.com/watch.

ABOUT SINCLAIR

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.

ABOUT THE PORTLAND TRAIL BLAZERS

Members of the National Basketball Association (NBA), the Portland Trail Blazers were founded in 1970 and purchased by the late Paul G. Allen in 1988. The team's rich heritage includes 37 playoff appearances, three trips to the NBA Finals, an NBA championship in 1977 and a commitment to community service and sustainability. The Trail Blazers are dedicated to positively impacting underserved kids and their families throughout Oregon and Southwest Washington where they live, learn and play. Portland is the first and only professional sports franchise to receive the prestigious National Points of Light Award for excellence in corporate and community service. The Trail Blazers home arena, Moda Center, is the first existing arena to earn LEED Platinum Certification in 2019 after receiving LEED Gold Recertification in 2015 and becoming the first existing professional sports venue in the world to receive LEED Gold status in 2010. The team is also one of the founding members of the Green Sports Alliance. For more information, visit trailblazers.com.

Walt Scher, Trail Blazers, Walt.scher@trailblazers.com

Jessica Bellucci, Sinclair, jbellucci-c@sbgtv.com

Source: Portland Trail Blazers

FAQ

What is the new TV network for Portland Trail Blazers games called?

The new TV network for Portland Trail Blazers games is called the Rip City Television Network, launched in partnership with Sinclair Broadcast Group (SBGI).

When will the new Trail Blazers broadcasting deal with Sinclair (SBGI) start?

The new Trail Blazers broadcasting deal with Sinclair (SBGI) will start with the 2024-25 season.

How much does a BlazerVision subscription cost?

A BlazerVision subscription costs $120 for the entire season or $19.99 per month.

Which TV stations will air Trail Blazers games in Portland?

In Portland, Trail Blazers games will air on Sinclair's (SBGI) local stations KATU and KUNP.

Do Rip City United members get free access to BlazerVision?

Yes, full-season and half-season Rip City United members will receive a complimentary one-year subscription to BlazerVision as part of their season ticket purchase.

Sinclair, Inc.

NASDAQ:SBGI

SBGI Rankings

SBGI Latest News

SBGI Stock Data

1.06B
60.68M
13.36%
65.84%
3.85%
Broadcasting
Television Broadcasting Stations
Link
United States of America
HUNT VALLEY