Nashville PBS and Sinclair Launch WNPT-VC, ATSC 3.0 Virtual Channel
Nashville PBS and Sinclair Broadcast Group (NASDAQ: SBGI) have launched WNPT-VC, a new virtual ATSC 3.0 channel broadcasting on virtual channel 8-11. The channel mirrors Nashville PBS' main channel content while utilizing NEXTGEN TV technology, which combines over-the-air broadcasting with internet capabilities.
The new service offers enhanced features including:
- Higher-quality video with HDR capabilities
- Immersive audio
- Improved accessibility through closed captions
- Interactive program guides
This launch represents the first NEXTGEN implementation in Nashville and the second nationwide under Sinclair's agreement with America's Public Television Stations (APTS) to provide free carriage of APTS member stations in markets where Sinclair has deployed ATSC 3.0.
Nashville PBS e Sinclair Broadcast Group (NASDAQ: SBGI) hanno lanciato WNPT-VC, un nuovo canale virtuale ATSC 3.0 che trasmette sul canale virtuale 8-11. Il canale rispecchia i contenuti del canale principale di Nashville PBS, sfruttando la tecnologia NEXTGEN TV, che combina la trasmissione via etere con le capacità internet.
Il nuovo servizio offre funzionalità migliorate tra cui:
- Video di alta qualità con capacità HDR
- Audio immersivo
- Accessibilità migliorata attraverso i sottotitoli
- Guide ai programmi interattive
Questo lancio rappresenta la prima implementazione NEXTGEN a Nashville e la seconda a livello nazionale ai sensi dell'accordo di Sinclair con le America's Public Television Stations (APTS) per fornire trasmissioni gratuite delle stazioni membri APTS nei mercati in cui Sinclair ha implementato ATSC 3.0.
Nashville PBS y Sinclair Broadcast Group (NASDAQ: SBGI) han lanzado WNPT-VC, un nuevo canal virtual ATSC 3.0 que transmite en el canal virtual 8-11. El canal refleja el contenido del canal principal de Nashville PBS, aprovechando la tecnología NEXTGEN TV, que combina la transmisión terrestre con capacidades de internet.
El nuevo servicio ofrece características mejoradas que incluyen:
- Video de alta calidad con capacidades HDR
- Audio inmersivo
- Accesibilidad mejorada a través de subtítulos cerrados
- Guías de programas interactivas
Este lanzamiento representa la primera implementación de NEXTGEN en Nashville y la segunda a nivel nacional bajo el acuerdo de Sinclair con las America's Public Television Stations (APTS) para proporcionar transmisión gratuita de estaciones miembros de APTS en los mercados donde Sinclair ha desplegado ATSC 3.0.
내슈빌 PBS와 신클레어 방송 그룹 (NASDAQ: SBGI)은 WNPT-VC를 출시했습니다. 이는 가상 채널 8-11에서 방송되는 새로운 ATSC 3.0 가상 채널입니다. 이 채널은 내슈빌 PBS의 주요 채널 콘텐츠를 반영하며, 공중파 방송과 인터넷 기능을 결합한 NEXTGEN TV 기술을 활용합니다.
새로운 서비스는 다음과 같은 향상된 기능을 제공합니다:
- HDR 기능을 갖춘 고품질 비디오
- 몰입감 있는 오디오
- 폐쇄 자막을 통한 접근성 향상
- 인터랙티브 프로그램 가이드
이번 출시는 내슈빌에서의 첫 NEXTGEN 구현을 나타내며, 신클레어가 ATSC 3.0을 배포한 시장에서 APTS 회원 방송국의 무료 방송을 제공하는 미국 공공 방송 방송국 협회(APTS)와의 협약에 따라 전국적으로 두 번째입니다.
Nashville PBS et Sinclair Broadcast Group (NASDAQ: SBGI) ont lancé WNPT-VC, une nouvelle chaîne virtuelle ATSC 3.0 diffusée sur le canal virtuel 8-11. La chaîne reflète le contenu de la chaîne principale de Nashville PBS tout en utilisant la technologie NEXTGEN TV, qui combine la diffusion terrestre avec des capacités Internet.
Le nouveau service offre des fonctionnalités améliorées, notamment:
- Vidéos de haute qualité avec capacités HDR
- Audio immersif
- Accessibilité améliorée grâce aux sous-titres
- Guides de programme interactifs
Ce lancement représente la première mise en œuvre de NEXTGEN à Nashville et la deuxième au niveau national dans le cadre de l'accord de Sinclair avec les America's Public Television Stations (APTS) pour fournir une diffusion gratuite des stations membres APTS sur les marchés où Sinclair a déployé ATSC 3.0.
Nashville PBS und Sinclair Broadcast Group (NASDAQ: SBGI) haben WNPT-VC gestartet, einen neuen virtuellen ATSC 3.0-Kanal, der auf dem virtuellen Kanal 8-11 sendet. Der Kanal spiegelt die Inhalte des Hauptkanals von Nashville PBS wider und nutzt die NEXTGEN TV-Technologie, die die terrestrische Übertragung mit Internetfähigkeiten kombiniert.
Der neue Dienst bietet verbesserte Funktionen, einschließlich:
- Hochwertiges Video mit HDR-Funktionen
- Immersiver Audio
- Verbesserte Zugänglichkeit durch Untertitel
- Interaktive Programmleitfäden
Dieser Start stellt die erste NEXTGEN-Implementierung in Nashville dar und ist die zweite landesweit im Rahmen der Vereinbarung von Sinclair mit den America's Public Television Stations (APTS), um eine kostenlose Übertragung von APTS-Mitgliedsstationen in Märkten bereitzustellen, in denen Sinclair ATSC 3.0 implementiert hat.
- First NEXTGEN TV implementation in Nashville market
- Strategic partnership with public television expanding market reach
- Technology advancement offering enhanced viewing capabilities
- Requires viewers to have NEXTGEN-enabled televisions
- Users need to perform TV rescanning to access the channel
Insights
The launch of WNPT-VC represents a minor technological advancement for Sinclair's NEXTGEN TV rollout but has minimal financial impact. While ATSC 3.0 technology offers enhanced features like HDR video and improved audio, this particular implementation is merely an extension of existing PBS content through Sinclair's infrastructure. The free carriage agreement with APTS suggests revenue potential from this initiative.
The real value proposition lies in Sinclair's broader NEXTGEN TV strategy, as this launch demonstrates their continued infrastructure buildout and market presence expansion. However, consumer adoption of NEXTGEN-enabled TVs remains in early stages, limiting immediate monetization opportunities. This incremental deployment, while technically notable, is unlikely to materially affect Sinclair's near-term financial performance.
The programming on WNPT-VC mirrors that of Nashville PBS’ main channel, 8-1, while providing enhanced accessibility for those with NEXTGEN-enabled televisions.
Virtual ATSC 3.0 channels are transmissions that provide programming directly over-the-air to smart TVs using the NEXTGEN broadcast data channel capacity of a host broadcaster. Viewers with NEXTGEN TVs can view and select WNPT-VC in their programming guide and access the channel seamlessly over the internet.
ATSC 3.0, also known as NEXTGEN TV, combines over-the-air broadcasting with internet technology to deliver:
- Higher-quality video with HDR capabilities
- Immersive audio for a cinematic experience
- Improved accessibility through closed captions and interactive program guides
- Future-ready technology enabling personalized viewing experiences
Viewers may need to rescan their TVs to access the new channel and begin watching WNPT-VC. To do this, viewers should look for a “Channel Scan” or “Auto-Tune” function in their settings menu.
Nashville PBS joins a growing number of stations nationwide adopting the NEXTGEN Broadcast Service to enhance local and national programming. By launching WNPT-VC, the station remains at the forefront of public broadcasting’s digital transformation, demonstrating a commitment to leveraging technology for the benefit of viewers.
Sinclair and America’s Public Television Stations (APTS) previously announced that Sinclair would provide carriage of APTS member stations for free in markets where Sinclair has deployed NEXTGEN Broadcast Service (ATSC 3.0) and a public television station has not. This launch is the first in
“This launch underscores Nashville PBS’ commitment to innovation and accessibility,” said Becky Magura, president and CEO of Nashville PBS. “As we bring our trusted educational, cultural, and civic programming into the ATSC 3.0 ecosystem, we are excited to enhance the viewer experience and expand the reach of public television in Middle Tennessee.”
Kate Riley, President and CEO of APTS, said, “We are delighted that Nashville PBS and Sinclair are working together in this innovative way to bring the remarkable NEXTGEN Broadcast Service to more public television viewers, enhancing the local public television station services that the
Rob Weisbord, Sinclair’s Chief Operating Officer and President of Broadcast, said, “This is yet another example of public and commercial broadcasters working together to advance NEXTGEN service. We are thrilled to continue to work with our public broadcasting partners to demonstrate the capabilities of this technology for viewers.”
About Nashville PBS:
Nashville’s PBS station, formerly Nashville Public television, is available free and over-the-air to nearly 2.4 million people throughout the Middle Tennessee and
About Sinclair Broadcast Group:
Sinclair Broadcast Group is a subsidiary of Sinclair Inc., (Nasdaq: SBGI) a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest; and owns and provides services to 21 regional sports network brands. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About America’s Public Television Stations:
America's Public Television Stations (APTS) is a nonprofit membership organization ensuring a strong and financially sound public television system and helping member stations provide essential public services in education, public safety and civic leadership to their local communities and the American people. For more information, visit www.apts.org.
Category: General
View source version on businesswire.com: https://www.businesswire.com/news/home/20241217638789/en/
Michelle Jones, mjones@wnpt.org
Jessica Belluci, jbelluci-c@sbgtv.com
Stacey Karp, skarp@apts.org
Source: Sinclair, Inc.
FAQ
What new features does WNPT-VC's ATSC 3.0 channel (SBGI) offer viewers?
How can viewers access the new WNPT-VC channel launched by Sinclair (SBGI)?
What is the significance of Sinclair's (SBGI) partnership with Nashville PBS?
Does WNPT-VC offer different content from Nashville PBS's main channel?
