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Major Broadcasters Launch NextGen TV on Five Local Television Stations in Green Bay
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Green Bay's television stations, including WBAY-TV, WFRV-TV, WLUK-TV, WGBA-TV, and WCWF, have launched NextGen TV, leveraging ATSC 3.0 technology. This upgrade enhances broadcast quality with stunning visuals and improved audio features, such as Voice+ dialogue enhancement. The service, already live in over 40 cities, provides better emergency alerts and integrates internet content for real-time updates during live events. Viewers can continue using existing DTV formats or rescan their devices for uninterrupted service.
Positive
NextGen TV launch enhances viewing experience with superior video and audio quality.
Integration of internet content for live events increases viewer engagement.
Broadcasters have a decade of planning behind this significant technology upgrade.
Negative
None.
WBAY-TV, WFRV-TV, WLUK-TV, WGBA-TV and WCWF Begin Broadcasting with New Technology
GREEN BAY, Wis.--(BUSINESS WIRE)--
Green Bay’s leading television stations today began broadcasting with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes WBAY-TV (ABC), WFRV-TV (CBS), WLUK-TV (FOX), WGBA-TV (NBC) and WCWF (CW).
Based on the same fundamental technology as the Internet and digital apps, NextGen TV can support a wide range of features that are currently in development. In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerts, NextGen TV features stunning video with brilliant color, sharper images and deeper contrast to create a more life-like experience.
NextGen TV adds a new dimension to TV viewing, with vibrant video and new Voice+ dialogue enhancement that brings voices to the foreground. Movie theater-quality sound lets viewers hear every voice clearly and keeps volume consistent across channels. NextGen TV also can be enhanced with Internet content to enable viewers to get the most out of live sports, live news, and live events in real-time, without looking away from TV screens.
Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade to date. Features available on NextGen TV will vary by device and station as broadcasters roll out service across the country.
Today’s launch in Green Bay follows a decade of development and months of planning and preparation by the local stations. WCWF, owned by Sinclair Broadcast Group, Inc., has converted to ATSC 3.0 transmissions. WCWF will broadcast its own programming, as well as the programming of the other participating stations, in NextGen TV format. All programming of all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which is developing new data broadcasting services, led the planning process and coordinated efforts across the five television stations.
From Seattle, Washington, to Washington, D.C., and from Los Angeles to Tampa, NextGen TV service is already on the air in more than 40 cities across the country. Green Bay viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.com, which offers a guide listing cities currently carrying the service, as well as links to available NextGen TV set models.
Antenna viewers without NextGen TV sets can simply rescan their TV sets to ensure uninterrupted service. Rescan instructions are available at fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
About WLUK-TV and WCWF – Sinclair
WLUK-TV and WCWF are leading Green Bay, WI television stations owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and leading provider of local sports and news. WLUK-TV is affiliated with the Fox network, and WCWF is affiliated with the CW network. Sinclair owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets; is a leading local news provider in the country; owns multiple national networks; and has TV stations affiliated with all the major broadcast networks. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and digital platforms. For more information, please visit https://fox11online.com/ and sbgi.net.
About WFRV-TV - Nexstar
WFRV-TV is a leading television station in Green Bay, WI, owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation's largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcasting, digital and mobile media platforms. WFRV-TV is affiliated with the CBS network.
About WGBA-TV - Scripps
WGBA-TV is a Green Bay-based station owned and operated by The E.W. Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff, Court TV Mystery, Defy TV and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
About BitPath
BitPath is building the nation's first dedicated broadcast data network to provide innovative new wireless services at a fraction of the cost of cellular systems. Based in Arlington, Virginia, the BitPath network will launch this year covering dozens of cities, with more launches in 2022. For more information, visit bitpath.com.
What is NextGen TV launched by Sinclair Broadcast Group and others?
NextGen TV is a new broadcasting technology based on ATSC 3.0, offering improved video quality, audio features, and real-time internet content integration.
Which television stations are broadcasting NextGen TV in Green Bay?
The stations include WBAY-TV, WFRV-TV, WLUK-TV, WGBA-TV, and WCWF.
How does NextGen TV improve the viewing experience?
NextGen TV provides better video clarity, enhanced audio with Voice+ features, and advanced emergency alert capabilities.
In which cities is NextGen TV already available?
NextGen TV is operational in over 40 cities across the United States.
What actions do viewers need to take for NextGen TV?
Antenna viewers should rescan their TVs for uninterrupted service, while cable and satellite subscribers do not need to take action.
