Spirit Airlines selects The Interaction Group for Airline Inflight Safety Cards
On March 8, 2023, The Interaction Group announced its selection by Spirit Airlines to redesign and print passenger safety cards for its fleet. The new cards comply with recent FAA and Transport Canada regulatory recommendations, enhancing passenger safety through updated visuals of brace positions. The Interaction Group emphasizes rigorous testing, achieving comprehension rates of over 90% to ensure effective communication of safety protocols. This collaboration highlights Spirit Airlines' commitment to passenger safety and reflects its strategy of providing customizable travel options.
- Awarded contract by Spirit Airlines for redesigning safety cards.
- New designs adhere to updated FAA and Transport Canada regulations.
- Achieved over 90% comprehension rate in safety protocol testing.
- None.
SEATTLE, March 8, 2023 /PRNewswire/ -- Today, The Interaction Group, the global leader for the design and creation of airline safety cards, announced it was selected by Spirit Airlines to create updated designs and printing of passenger safety cards.
The Interaction Group has designed cards for deployment across the Spirit Airlines fleet. The newly-designed cards are now being placed aboard aircraft.
"Passenger safety information can save lives in the rare event of an emergency on-board an aircraft," said Trisha Ferguson, President and Chief Executive Officer of The Interaction Group.
"We were honored to be selected for the redesign and printing for in-flight safety cards across the Spirit Airlines fleet. Our updated safety cards showcase evolving best safety practices as well as FAA industry regulations, and are at the forefront of passenger and crew safety."
The new safety cards were required industry-wide due to new regulatory recommendations for depiction of accurate brace positions, namely AC-121 24D (for the FAA) & AC 700-034 (for Transport Canada).
The Interaction Group uses intensive comprehension testing for their safety cards. The rigorous scientific evaluation requires comprehension rates of
About Spirit Airlines
Spirit Airlines (NYSE: SAVE) is committed to delivering the best value in the sky. We are the leader in providing customizable travel options starting with an unbundled fare. This allows our Guests to pay only for the options they choose — like bags, seat assignments, refreshments and Wi-Fi — something we call À La Smarte®. Our Fit Fleet® is one of the youngest and most fuel-efficient in the United States. We serve destinations throughout the U.S., Latin America and the Caribbean, making it possible for our Guests to venture further and discover more than ever before. We are committed to inspiring positive change in the communities where we live and work through the Spirit Charitable Foundation. Come save with us at spirit.com.
About The Interaction Group
The Interaction Group is the world's premier designer and standard-bearer of airline safety cards. Based in the Pacific Northwest of the U.S., the company works with more than 600 of the world's leading airlines. Founded in 1971, The Interaction Group continues to incorporate leading human factors research into their development processes.
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SOURCE The Interaction Group
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