Openbank by Santander hits $2 billion in deposits in the United States
Santander Bank announced that its Openbank digital platform has achieved $2 billion in total deposits since its U.S. launch in Q4 2024. This milestone aligns with Santander's strategy to boost national deposit acquisition and transform its Retail Bank operations.
The bank launched its '2025 You're Smart Like That' branding campaign and outlined strategic priorities including: expanding the Openbank digital platform with new products like CDs, payments, and checking accounts in 2025, and enhancing bank branches, which showed improved Net Promoter Scores and retail deposit growth in 2024.
Openbank, currently Europe's largest 100% digital bank by deposits, operates in Spain, Germany, Portugal, Netherlands, and Mexico. In the U.S., it functions as a division of Santander Bank, which manages $102 billion in assets and serves over 1.8 million customers primarily across northeastern states.
La Banca Santander ha annunciato che la sua piattaforma digitale Openbank ha raggiunto i 2 miliardi di dollari in depositi totali dalla sua lancio negli Stati Uniti nel quarto trimestre del 2024. Questo traguardo si allinea con la strategia di Santander di aumentare l'acquisizione di depositi nazionali e trasformare le operazioni della sua Banca Retail.
La banca ha lanciato la sua campagna di branding '2025 Sei Intelligente Così' e ha delineato le priorità strategiche tra cui: espandere la piattaforma digitale Openbank con nuovi prodotti come certificati di deposito, pagamenti e conti corrente nel 2025, e migliorare le filiali bancarie, che hanno mostrato punteggi Net Promoter migliorati e crescita dei depositi retail nel 2024.
Openbank, attualmente la banca digitale 100% in Europa per depositi, opera in Spagna, Germania, Portogallo, Paesi Bassi e Messico. Negli Stati Uniti, funziona come una divisione della Banca Santander, che gestisce 102 miliardi di dollari in attività e serve oltre 1,8 milioni di clienti principalmente negli stati nordorientali.
Banco Santander anunció que su plataforma digital Openbank ha alcanzado los 2 mil millones de dólares en depósitos totales desde su lanzamiento en EE. UU. en el cuarto trimestre de 2024. Este hito se alinea con la estrategia de Santander para aumentar la adquisición de depósitos nacionales y transformar sus operaciones de Banca Retail.
El banco lanzó su campaña de branding '2025 Eres Inteligente Así' y delineó las prioridades estratégicas que incluyen: expandir la plataforma digital Openbank con nuevos productos como CD, pagos y cuentas corrientes en 2025, y mejorar las sucursales bancarias, que mostraron puntajes Net Promoter mejorados y crecimiento de depósitos minoristas en 2024.
Openbank, que actualmente es el banco digital 100% más grande de Europa por depósitos, opera en España, Alemania, Portugal, Países Bajos y México. En EE. UU., funciona como una división de Banco Santander, que gestiona 102 mil millones de dólares en activos y atiende a más de 1.8 millones de clientes, principalmente en los estados del noreste.
산탄데르 은행은 오픈뱅크 디지털 플랫폼이 2024년 4분기 미국 출시 이후 총 20억 달러의 예금을 달성했다고 발표했습니다. 이 이정표는 산탄데르의 국가 예금 확보를 강화하고 소매 은행 운영을 전환하려는 전략과 일치합니다.
은행은 '2025 당신은 그렇게 똑똑해'라는 브랜드 캠페인을 시작하고 2025년 CD, 결제 및 당좌예금과 같은 새로운 상품으로 오픈뱅크 디지털 플랫폼을 확장하고 2024년 소매 예금 성장과 개선된 Net Promoter Scores를 보여준 은행 지점을 강화하는 등의 전략적 우선 사항을 설명했습니다.
오픈뱅크는 현재 유럽에서 예금 기준 100% 디지털은행으로 스페인, 독일, 포르투갈, 네덜란드 및 멕시코에서 운영됩니다. 미국에서 산탄데르 은행의 하나의 부서로 운영되며, 1020억 달러의 자산을 관리하고 북동부 주를 중심으로 180만 명 이상의 고객에게 서비스를 제공합니다.
La Banque Santander a annoncé que sa plateforme numérique Openbank a atteint 2 milliards de dollars de dépôts totaux depuis son lancement aux États-Unis au quatrième trimestre 2024. Ce jalon s'aligne sur la stratégie de Santander visant à augmenter l'acquisition de dépôts nationaux et à transformer ses opérations de Banque de Détail.
La banque a lancé sa campagne de marque '2025 Tu es Intelligent Comme Ça' et a défini ses priorités stratégiques, notamment : l'expansion de la plateforme numérique Openbank avec de nouveaux produits tels que des CD, des paiements et des comptes courants en 2025, et l'amélioration des agences bancaires, qui ont montré des scores Net Promoter améliorés et une croissance des dépôts de détail en 2024.
Openbank, actuellement la plus grande banque numérique 100 % en Europe en termes de dépôts, opère en Espagne, en Allemagne, au Portugal, aux Pays-Bas et au Mexique. Aux États-Unis, elle fonctionne comme une division de la Banque Santander, qui gère 102 milliards de dollars d'actifs et sert plus de 1,8 million de clients principalement dans les États du nord-est.
Die Santander Bank gab bekannt, dass ihre Openbank-Digitalplattform seit ihrer Einführung in den USA im vierten Quartal 2024 insgesamt 2 Milliarden Dollar an Einlagen erreicht hat. Dieser Meilenstein steht im Einklang mit Santanders Strategie, die nationale Einlagenakquise zu steigern und ihre Retail-Bankgeschäfte zu transformieren.
Die Bank startete ihre Branding-Kampagne '2025 Du bist so klug' und skizzierte strategische Prioritäten, darunter: die Erweiterung der Openbank-Digitalplattform mit neuen Produkten wie Festgeldern, Zahlungen und Girokonten im Jahr 2025 sowie die Verbesserung der Bankfilialen, die im Jahr 2024 verbesserte Net Promoter Scores und ein Wachstum der Einzelhandelseinlagen verzeichneten.
Openbank, derzeit die größte 100% digitale Bank Europas nach Einlagen, ist in Spanien, Deutschland, Portugal, den Niederlanden und Mexiko tätig. In den USA fungiert sie als eine Abteilung der Santander Bank, die 102 Milliarden Dollar an Vermögenswerten verwaltet und über 1,8 Millionen Kunden hauptsächlich in den nordöstlichen Bundesstaaten bedient.
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Insights
Openbank's achievement of
The strategic decision to fuel auto lending through digital deposits is particularly shrewd, as it creates a more efficient funding model. Digital deposits typically carry lower operational costs compared to traditional branch-based deposits, potentially improving net interest margins in the auto lending business. This could enhance profitability while maintaining competitive loan pricing.
The planned expansion into CDs, payments and checking accounts in 2025 signals Santander's commitment to building a comprehensive digital banking ecosystem. This multi-product strategy is important for:
- Increasing customer retention and lifetime value
- Generating recurring fee income beyond interest margins
- Creating a more stable deposit base through primary banking relationships
The hybrid approach of combining digital capabilities with physical branches positions Santander uniquely against both traditional banks and digital-only challengers. This strategy leverages the trust and stability associated with established banks while offering the convenience of modern FinTech platforms. The improving Net Promoter Scores and retail deposit growth in traditional branches suggest this dual-track strategy is resonating with customers.
Openbank's rapid accumulation of
The platform's success leverages several key advantages:
- Cross-border expertise from European operations, where Openbank leads as the largest digital-only bank by deposits
- The security and stability of Santander's established banking infrastructure
- FDIC insurance backing, addressing a important trust factor for U.S. consumers
The planned expansion into additional products in 2025 follows a proven playbook from Openbank's European operations. The sequencing - starting with high-yield savings before expanding to CDs, payments and checking accounts - allows for:
- Efficient customer acquisition through competitive rates
- gradual building of operational capabilities
- Development of customer relationships before introducing more complex products
The new branding campaign, "You're Smart Like That," appears strategically targeted at financially savvy consumers who appreciate both digital convenience and competitive returns, potentially setting up Openbank for sustained growth in the U.S. market.
The updated release reads:
OPENBANK BY SANTANDER HITS
Santander Bank, N.A. (“Santander Bank” or “the Bank”) today announced that the Openbank digital bank platform topped
The Retail Bank remains a priority for Santander US, with the goal of becoming a national, digital bank with branches. In 2025, the Bank will continue executing against the below strategic priorities to achieve its ambition.
- Expand the Openbank digital platform: Building from the successful launch of the Openbank High Yield Savings account, the Openbank digital platform will begin offering additional digital capabilities and products, such as Certificates of Deposit (CDs), Payments and Checking Accounts, in 2025 and beyond.
- Enhance bank branches: The Bank’s 2024 transformation efforts were well received, with increasing Net Promoter Scores, industry rankings and retail deposit growth.
Swati Bhatia, head of Retail Banking & Transformation for Santander Bank, said: “Our aim is to become a national, digital bank with branches and reaching this deposit milestone at record pace is a testament to our customer-obsessed mindset, commitment to innovation, and global connectivity. We are uniquely positioned to provide
Globally, Openbank is Santander’s digital-first banking platform. It is currently Europe’s largest
In
*Funded deposits as of January 29, 2025.
About Santander Bank, N.A
Santander Bank, N.A. is one of the country’s leading retail and commercial banks, with
Openbank in
© 2025 Santander Bank, N.A. All rights reserved. Santander, Santander Bank, Openbank, the Flame Logo are trademarks of Banco Santander, S.A. or its subsidiaries in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250203783980/en/
Andrew Simonelli
andrew.simonelli@santander.us
Source: Santander Bank, N.A.
FAQ
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