Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025
Twisted Tea Hard Iced Tea, the leading hard iced tea brand, has expanded its partnership with Top Rank Boxing as the Official Malt Beverage Partner for 2025. Building upon their 2024 collaboration, the enhanced partnership includes increased in-arena presence, local activations, and branded content.
The partnership features Twisted Tea as the 'Official Walkout Partner' with fighter entrance presentations, exclusive fan experiences, and custom digital content. The collaboration includes four shoulder programming shows highlighting 'Greatest Hits' of Top Rank fighters. The expanded partnership launches with the WBO lightweight championship bout between Denys Berinchyk and Keyshawn Davis at Madison Square Garden on February 14, 2025.
Twisted Tea Hard Iced Tea, il principale marchio di tè freddo alcolico, ha ampliato la sua partnership con Top Rank Boxing diventando il Partner Ufficiale di Bevande Malto per il 2025. Sulla base della loro collaborazione del 2024, la partnership potenziata include una maggiore presenza nell'arena, attivazioni locali e contenuti brandizzati.
La partnership prevede che Twisted Tea sia il 'Partner Ufficiale di Uscita' con presentazioni degli ingressi dei combattenti, esperienze esclusive per i fan e contenuti digitali personalizzati. La collaborazione include quattro programmi accessori che evidenziano i 'Migliori Successi' dei combattenti di Top Rank. La partnership ampliata si avvia con il combattimento per il campionato WBO dei pesi leggeri tra Denys Berinchyk e Keyshawn Davis al Madison Square Garden il 14 febbraio 2025.
Twisted Tea Hard Iced Tea, la marca líder de té helado alcohólico, ha ampliado su asociación con Top Rank Boxing como el Socio Oficial de Bebidas de Malta para 2025. Basándose en su colaboración de 2024, la asociación mejorada incluye una mayor presencia en la arena, activaciones locales y contenido de marca.
La asociación presenta a Twisted Tea como el 'Socio Oficial de Salida' con presentaciones de entrada de los luchadores, experiencias exclusivas para los fanáticos y contenido digital personalizado. La colaboración incluye cuatro programas complementarios que destacan los 'Grandes Éxitos' de los luchadores de Top Rank. La asociación ampliada se lanza con el combate por el campeonato de peso ligero de la WBO entre Denys Berinchyk y Keyshawn Davis en el Madison Square Garden el 14 de febrero de 2025.
트위스티드 티 하드 아이스 티는 2025년 공식 맥주 파트너로 탑 랭크 복싱과의 파트너십을 확장했습니다. 2024년 협력을 바탕으로 한 이번 파트너십은 경기장 내 존재감 강화, 지역 활성화 및 브랜드 콘텐츠를 포함합니다.
이번 파트너십에서는 트위스티드 티가 '공식 입장 파트너'로서 선수 입장 프레젠테이션, 독점 팬 경험 및 맞춤형 디지털 콘텐츠를 제공합니다. 이 협력에는 탑 랭크 선수들의 '최고의 히트'를 강조하는 네 개의 부대 프로그램이 포함됩니다. 확장된 파트너십은 2025년 2월 14일 매디슨 스퀘어 가든에서 열리는 데니스 베린칙과 키쇼너 데이비스의 WBO 라이트급 챔피언십 경기를 통해 시작됩니다.
Twisted Tea Hard Iced Tea, la marque leader de thé glacé alcoolisé, a élargi son partenariat avec Top Rank Boxing en tant que Partenaire Officiel de Boissons Maltées pour 2025. S'appuyant sur leur collaboration de 2024, le partenariat renforcé inclut une présence accrue dans l'arène, des activations locales et du contenu de marque.
Le partenariat présente Twisted Tea comme le 'Partenaire Officiel de Sortie' avec des présentations d'entrée des combattants, des expériences exclusives pour les fans et du contenu numérique personnalisé. La collaboration comprend quatre programmes accessoires mettant en avant les 'Meilleurs Succès' des combattants de Top Rank. Le partenariat élargi débute avec le combat pour le championnat de poids léger de la WBO entre Denys Berinchyk et Keyshawn Davis au Madison Square Garden le 14 février 2025.
Twisted Tea Hard Iced Tea, die führende Marke für alkoholischen Eistee, hat ihre Partnerschaft mit Top Rank Boxing als offizieller Partner für Malzgetränke für 2025 erweitert. Aufbauend auf ihrer Zusammenarbeit im Jahr 2024 umfasst die erweiterte Partnerschaft eine erhöhte Präsenz in der Arena, lokale Aktivierungen und markenbezogene Inhalte.
Die Partnerschaft sieht vor, dass Twisted Tea der 'Offizielle Ausgeh-Partner' ist, mit Präsentationen der Kämpfer-Eingänge, exklusiven Fan-Erlebnissen und maßgeschneiderten digitalen Inhalten. Die Zusammenarbeit umfasst vier Begleitprogramme, die die 'Größten Hits' der Top Rank Kämpfer hervorheben. Die erweiterte Partnerschaft beginnt mit dem WBO-Leichtgewichtstitelkampf zwischen Denys Berinchyk und Keyshawn Davis im Madison Square Garden am 14. Februar 2025.
- Expanded marketing partnership with Top Rank Boxing enhances brand visibility
- Strategic positioning as 'Official Walkout Partner' increases brand exposure
- Four programming shows featuring 'Greatest Hits' content extends media reach
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Expanded Partnership Will Offer Twisted Fan Experiences, Exhilarating Activations and Dynamic Branded Content
BOSTON, Feb. 12, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s no. 1 hard iced tea brand[1], is stepping into the ring in a bigger way with Top Rank, the worldwide leader in boxing promotion, as the Official Malt Beverage Partner for the organization’s 2025 slate of events. First having joined forces in 2024, Top Rank and Twisted Tea are expanding their partnership with a more robust in-arena presence, local activations and branded content to amplify the fan experience by bringing together two powerhouse brands known for delivering excitement and energy.
Twisted Tea will leverage Top Rank’s unparalleled stable of world-class fighters. Fans will experience Twisted Tea as the “Official Walkout Partner” with a dynamic entrance welcoming the fighters to center ring. Additionally, fight fans can expect exclusive experiences, custom digital and social media content, and branded integrations that will make fight night even more exhilarating. Top Rank and Twisted Tea will join forces on four shoulder programming shows, showcasing the “Greatest Hits” of former and current Top Rank fighters. Twisted Tea’s presence will be felt in venues and living rooms, uniting boxing enthusiasts with a hard iced tea that packs a serious punch.
“Top Rank is elated to team up with Twisted Tea, an innovative brand that consistently breaks new ground and puts fans first,” said Brian Kelly, Top Rank’s Chief Revenue Officer. “Boxing is about unforgettable experiences, and we look forward to creating many more with Twisted Tea in our corner throughout 2025.”
This expanded collaboration debuts with a high-stakes lightweight championship bout on Friday, Feb. 14, as WBO world champion Denys Berinchyk defends his title against rising American superstar Keyshawn Davis at The Theater at Madison Square Garden in New York City.
“We’re thrilled to enter the ring with Top Rank and champion the fight with boxing’s most dedicated fans,” said Erica Taylor, senior brand director for Twisted Tea. “Returning for a second year, we’ll be rolling out new touchpoints for fans to engage, including social content, twisted experiences, and fight day refreshment with the hard iced tea they know and love.”
Follow Top Rank and Twisted Tea on social media for updates on this exciting partnership and upcoming events.
About Twisted Tea
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit www.twistedtea.com.
About Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Samuel Adams. We have taprooms and hospitality locations in California, Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at bostonbeer.com, which includes links to our respective brand websites.
About Top Rank
Innovation has been the standard at Top Rank since it was established in 1973 by Hall of Fame promoter Bob Arum. The boxing industry’s leading promotional company, Top Rank has shaped, developed, and promoted the careers of top international pay-per-view superstars and Hall of Famers, including Muhammad Ali, Marvelous Marvin Hagler, Thomas Hearns, Roberto Duran, George Foreman, Sugar Ray Leonard, Oscar De La Hoya, Miguel Cotto, Manny Pacquiao, Floyd Mayweather Jr., Vasiliy Lomachenko and Tyson Fury. For more information, visit www.toprank.com.
[1] Source: IRI MULO + Conv; L52WE 11/28/2022
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